Features - Page 40
Where are the older people in whisky advertising?It’s marketing week here at Master of Malt. Yesterday Millie Milliken looked at the evolution of drinks adverts. And today we ask whether the Scotch whisky industry is missing a…
The evolution of drinks advertisingIt’s one of the most highly regulated forms of advertising in the world. So, how did alcohol adverts begin – and what do they look like now? Millie Milliken tracks…
Chocolate and booze: the perfect combination for EasterIt’s nearly Easter! And while the Easter bunny is busy laying chocolate eggs (that’s right, isn’t it?), we’ve been trying out chocolate and booze pairings. And not just pairings, it…
W.D. O’Connell: leading Irish whiskey’s independent bottling revivalIndependent bottlers are an important part of the whiskey industry. But in Ireland, they nearly died out because of a lack of distilleries. Now reviving this great tradition W.D. O’Connell…
The history of Hennessy CognacHow did the son of an Irish Lord come to create one of the most famous spirit brands in the world? Lucy Britner delves into the history of Hennessy Cognac….
Mother Root, the drink bringing the switchel backNew to MoM, the fiery Mother Root Ginger Switchel combines a 17th century recipe with the 21st century rise of delicious zero ABV drinks. We chat to founder Bethan Higson…
A Warning About Whisky InvestmentIan Buxton returns to one of his favourite topics this week, the rapidly-expanding whisky investment market. It can’t keep going up forever, he warns, and there are signs that the…
Five minutes with… Colin Gordon, distillery manager at ArdbegWe spoke to the new Ardbeg distillery manager, Colin Gordon, about being a whisky romantic, the future of the category, and what the distillery and its new stillhouse have in…
Snap happy – how to take better pics of your drinksTaking a decent photo of a cocktail or a bottle of booze isn’t easy, especially if you’re in a dimly-lit bar. But from using what nature gives you to investing…
IWD 2021 interview: Lisa Roper Wicker, head distiller at Widow JaneCareer discussions often focus on those just starting out. But what if you want to get into whisky (or whiskey!) a bit later on? Lisa Roper Wicker, Widow Jane president…
IWD 2021 interview: Tarita Mullings, associate director, The StoryPRs are perhaps the unsung heroes of the drinks industry. We delve into all things comms with The Story associate director Tarita Mullings, and talk career paths, meaningful diversity, the…
IWD 2021 interview: Jaega Wise, brewer and broadcasterToday, our International Women’s Day coverage continues as we talk to Jaega Wise who has not one but two dream jobs: making beer at the Wild Card brewery in London,…
A day in the life of a whisky archivistFrom finding 19th century distillery plans in a bin bag to inspiring new product development, the job of a whisky archivist is never dull, finds Lucy Britner. Ever wondered what…
IWD 2021 interview: Kirstin Neil, coppersmith with DiageoThis International Women’s Day we’re celebrating the women behind the drinks you love. Today, we have Kirstin Neil young who plays a vital role as a coppersmith, building and repairing…
IWD 2021 interview: Nicole Sykes from Maker’s MarkKicking off our coverage for International Women’s Day 2021, Millie Milliken talks to Nicole Sykes, who has worked in some of the UK’s most revered bars. Now, she takes on…
Jägermeister: so much more than JägerbombsIt’s a historical, distinctive and delicious spirit made to an almost 90-year-old secret recipe by a family-owned company. Yet this side of Jägermeister is often overlooked. I lost count of the…
