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Master Of Malt Celebrates The 10th Year Of #Whiskysanta With A £1 Million Christmas Giveaway
Every purchase wins a prize until Christmas Eve!
Written by
Alex Holbrook
With over £1 million-worth of whisky, gin, rum and more to give away, including something with every single Master of Malt order right up to Christmas, everyone’s favourite festive, omniscient, supernatural, heavily-bearded being has landed back at MoM Towers.
For those of you who know and love #WhiskySanta, please bear with us (and maybe take a second or so to contemplate just how mad this would seem if you were hearing it for the first time).
So. Here's a thing. 10 years ago, someone at Master of Malt came up with an idea. The idea was as simple as it was brilliant. Instead of rinsing everyone senseless in the run up to Christmas, what about if we, erm, gave back. Sort of an inverse-Grinch thing.
With the initial summoning taken care of, the spellbooks returned to the lost temples of Zha-Gat, and an industrial deep clean to get rid of the lingering smell of sulphur in the office, #WhiskySanta has been pursuing a three-pronged strategy ever since to make the run up to Christmas more bearable for everyone:
First - #WhiskySanta is offering a pressie with every single order from now until Christmas. These gifts include 30ml drams of something new to try, bottles of something you know and love, or even £50 interest-bearing gift vouchers. We’re talking top whiskies from distilleries and brands such as Talisker, Jameson,, Aberfeldy and Glenfarclas, gins such as Blackeye Gin (the unofficial spirit of rugby from Mike Tindall MBE, James Haskell and Alex Payne), rums from the likes of Santa Teresa and much, much more!. Every order wins.
Second - #WhiskySanta is randomly refunding orders at the checkout. Yep. Regardless of the size or value of your order you could find that your Christmas shopping has been paid for in full by #WhiskySanta!
Seriously, why would you shop anywhere else this festive season?
Third - #WhiskySanta is granting Christmas wishes left right and centre on social media.
Customers can ‘wish’ for anything listed on the Master of Malt website that catches their eye – from a spread of around 15,000 products – and every day #WhiskySanta makes some of those wishes come true. It could be yours tomorrow. Imagine that! There are even extra ‘Super Wish’ opportunities to look out for such as last year’s 46 year old Fettercairn worth over £10,000.
‘Wish’ buttons can be found below every tasty treat on the Master of Malt website for simple posting straight to Twitter (X?!) or Facebook, while Master of Malt’s 198k Instagram followers can find guidance and inspiration via MoM’s Instagram Stories.
“We’re incredibly excited and mildly terrified that #WhiskySanta has returned to spread festive cheer to whisky fans and drinks enthusiasts the world over,” said Master of Malt Founder, Justin Petszaft, as he glanced nervously at #WhiskySanta rifling through shelves looking for ‘cool stuff’.
Over the last decade #WhiskySanta has given away hundreds of thousands of gifts to Master of Malt shoppers and spirits lovers worth millions of pounds, but anywhere near as much over one Christmas period. In fact, this year’s giveaway total is double last year’s!
’Tis the season…
ENDS
About Master of Malt:
Master of Malt is a multi-award-winning e-commerce platform set on shortening the distance to amazing drinks by delivering the world’s best drinks-buying experience.
A genuine leader in its field, Master of Malt has taken the title of Specialist Online Retailer of the Year at the Drinks Retailing Awards 2022; UK eCommerce Food & Drink Website of the Year at the UK eCommerce Awards in 2022; Distribution Company of the Year at The Drinks Business Awards 2022; Online Retailer of the Year at the World Gin Awards 2022 and the World Whisky Awards 2023; Best Social Media Campaign at UK Social Media Communications Awards 2019; Online Retailer of the Year at both the Icons of Whisky and the Icons of Gin 2023 and a finalist in the Grocer Gold Awards 2023 Specialist Online Retailer of the Year.
#WhiskySanta is likewise highly decorated and eagerly anticipated by spirits fans each year. Named Consumer Initiative of the Year at The Grocer’s Gold Awards 2018 ahead of the likes of Tesco and Iceland, the beloved Christmas campaign has also received trophies from The Drinks Business Awards, Drinks International’s Drinks Marketing Challenge, the eCommerce Awards, the UK Social Media Communications Awards and the International Spirits Challenge over the years.
Written by
Alex Holbrook
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