With the 2013 release having been named World Whisky of the Year in Jim Murray's Whisky Bible 2015, this is a hugely anticipated release of Sherried Japanese whisky. Just 5,000 of these sought-after bottles will be available worldwide.
This bottle was part of a private collection
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Our original allocation of this was split between a 3cl dram lottery [4 bottles' worth], a bottle lottery [1 bottle] and an auction (where everything over RRP went to charity) [1 bottle]. Why all the fuss? Read more on our blog.
Raisin, sun-dried tomato, clove, cocoa.
Deep, rich, sweet and sour, chocolate with hazelnuts.
Long, bittersweet, sour.
Deep richness, mellowness and complexity of flavours.

Are people on this forum aware that Suntory opened a lottery application window for this release for only 2 weeks in January in Japan. Any direct buyers had to apply during those to weeks to be eligible for the lottery. Why is everyone giving MoM a hard time about a lottery system. Be happy that you can still join the lottery because the window has passed here in Japan.
Tell that to the distillery in Japan that try to inflate their whisky prices globally by using those marketing tactics. @The the comment below! Agreed. Let me add the fact that, If I am not mistaken, when have we ever seen before a whisky go on global sale in the form of lottery? That's most probably a first and from the looks of it, is not going to be the last time. It seems like the Japanese haven't only mastered the art of Karate but other forms of art. Marketing shenanigans 101. Let's also ignore the fact that a whisky product will be sold in the form of an auction on non-auction house whisky website/store. Controversy in the comments section of MoM is not a first either and I am sure they enjoy that each and every time if not nudge it a bit.
When your customers buy a bottle of whisky from you, it's up to them what they do with it. People have lost hundreds of pounds by putting there bottles into auction and when one bottle comes along which is a sure winner and came make their money back we can't even buy that in the normal way that were used to. The house wins all the time. The house being Master Of Malt.
What's the matter master of malt? Aren't the rest of your products selling? So you've seen away how one product can cover your costs for the whole year.
Auctions have their place. I wouldn't even begrudge a speculator grabbing a bottle and flipping it to make a few quid. Free market economy allows us that freedom so we shouldn't bemoan it. Hey, eBay works ok right? That said, an online retailer auctioning product doesn't feel right to me. The charity thing is a red herring and yes, possibly a cyclical publicity stunt to raise profile of business. ALL bottles should be placed in a lottery for registered customers. Those customers pay RRP. Any of those customers want to flip the bottle? Fair play. Their prerogative.