With the 2013 release having been named World Whisky of the Year in Jim Murray's Whisky Bible 2015, this is a hugely anticipated release of Sherried Japanese whisky. Just 5,000 of these sought-after bottles will be available worldwide.
This bottle was part of a private collection
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Our original allocation of this was split between a 3cl dram lottery [4 bottles' worth], a bottle lottery [1 bottle] and an auction (where everything over RRP went to charity) [1 bottle]. Why all the fuss? Read more on our blog.
Raisin, sun-dried tomato, clove, cocoa.
Deep, rich, sweet and sour, chocolate with hazelnuts.
Long, bittersweet, sour.
Deep richness, mellowness and complexity of flavours.
Lottery yes, first come first serve yes, but auction is just playing into the whole marketing hype and inflating the price for no reason. If Suntory has suggested a retail price of $300/£200 then stick to it. The auction will only serve to fuel the secondary market for those buying this for speculative reasons & "investment". I beg you to make the right choice here.
I agree with the others in the comments, the auction does nothing for a majority of those here, only the ones with the most money. Fail.
It's bad enough that thanks to the ramblings of a certain panama-hatted, self-proclaimed whisky expert, we're forced to enter a sodding lottery to buy a bottle of whisky, but to put some up for auction is frankly embarrassing. I can only echo the sentiments of other commenters who made the valid point that such an auction is only for those with more money than sense, and it shouldn't be down to an online retailer to decide if we wish to give to charity; it smacks of a publicity stunt. I give to charity on my own terms, and not when I'm making a normal online purchase.
Agree with others here.. Just stick to it being a lottery. You're only allowing person with most money to buy the bottle otherwise.. As someone else suggested, charge a nominal £1 to enter.. Also, consider restricting to existing customers and not newly opened accounts.. That way, it stops multiple entries, and goes to existing, loyal M0M customers. You could just create a stock item that's "1 per customer", that once purchased if your entry..
Should lotto all of them off so everyone has an equal chance or people that want to enter the lottery pay £1 entry for the chance and that money goes to the charities that means people who's pockets aren't as deep have the same chance.
