Blended
Scotland

The Johnnie Walker Blue Label story begins in 1987 when the Distillers Company launched Johnnie Walker Oldest. It quickly became known as Blue Label, for obvious reasons, and was a blend of rare malt and grain whiskies bottled without an age statement with stylishly retro packaging that echoed the 19th century Johnnie Walker bottle.
Though expensive, or perhaps because it was expensive, it proved an instant hit. By 1997, it was selling 50,000 cases globally. As a known currency throughout the world, it’s perhaps the ultimate gift whisky. You know you’ve done a good job or your in-laws approve when you receive a bottle.
Blue Label is drawn from unparalleled Diageo reserves of maturing malt and grain whiskies from across four regions (Highland, Lowland, Speyside, and Islay), including ghost distilleries, that Johnnie Walker has privileged access to. Whatever the exact blend, a consistent flavour profile that’s a beautiful balance of rich, slightly smoky, and fruity elements.
Fragrant with good body. Notes of oak, crisp spice, dried fruit, pastries. Berry fruits, aniseed, hints of cedar, a touch of spice and citrus.
Supple and balanced. Good toffee and hints of very wistful smoke. Chocolate, hints of grass and a good hit of malt.
Floral, oaky, good length, urged on by a plume of very well-kept, highland style smoke. Dried fruit, spice, honey.
One of the ultimate premium blends, Blue Label is a legend in its own right and will continue to be.

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Good
Over the past 10 years I have been exploring whiskies, and what it came down to was the ability to explore and surprise. For myself, I am a great fan of Scotch. Be it isles, high, low, I find that 95 percent of the time you can always find something that you can love that would keep you coming back for more. Tonight I have had my third attempt at tasting the JW Blue Label. Nose is nice and leathery, pinch of smoke, and after some time, a sweetness that that makes me say honey-maple (most likely vanilla though). The pallet on the other hand reminds me of a Glenlivet 12, a one trick pony. Nothing really to explore, even with time and 2 drops of water, nothing. I am sad to say that if I am ever offered Blue again, I will refuse and enjoy something more adventurous. Oh, and for those you write that people rate it bad because of the price, you stating this isn't review. Instead offer your opinion or view so we could understand why you think it's good.
I've had this several times, and to say that folks are rating it poorly because they can't afford it is insulting. It's just not that great. For the price you pay for it's brand, you'd get a much more flavourful and interesting whisky buying a single malt. I will admit, it's smooth, and consistent, but it just doesn't have any complexity to it. It's got very little character, and I just don't care for it, regardless of price.
People who claim they don't like it, can't afford it...
Anyone that gives this less than 5 stars, probably best you stick with Budweiser and Jack Daniels.