Blended
Scotland
The Johnnie Walker Blue Label story begins in 1987 when the Distillers Company launched Johnnie Walker Oldest. It quickly became known as Blue Label, for obvious reasons, and was a blend of rare malt and grain whiskies bottled without an age statement with stylishly retro packaging that echoed the 19th century Johnnie Walker bottle.
Though expensive, or perhaps because it was expensive, it proved an instant hit. By 1997, it was selling 50,000 cases globally. As a known currency throughout the world, it’s perhaps the ultimate gift whisky. You know you’ve done a good job or your in-laws approve when you receive a bottle.
Blue Label is drawn from unparalleled Diageo reserves of maturing malt and grain whiskies from across four regions (Highland, Lowland, Speyside, and Islay), including ghost distilleries, that Johnnie Walker has privileged access to. Whatever the exact blend, a consistent flavour profile that’s a beautiful balance of rich, slightly smoky, and fruity elements.
Fragrant with good body. Notes of oak, crisp spice, dried fruit, pastries. Berry fruits, aniseed, hints of cedar, a touch of spice and citrus.
Supple and balanced. Good toffee and hints of very wistful smoke. Chocolate, hints of grass and a good hit of malt.
Floral, oaky, good length, urged on by a plume of very well-kept, highland style smoke. Dried fruit, spice, honey.
One of the ultimate premium blends, Blue Label is a legend in its own right and will continue to be.
If you need a convertible and expensive suits to get laid, this is for you.
£161!!!! Wow.
I love enjoy a god whiskey and have a decent collection of some fine single malts and blends. I find Blue label to be a bit over rated and have come to the conclusion that more people order this for the "status" as opposed to enjoying the Whiskey. Personally I think single malts offer a lot more smoothness and a more enjoyable experience then the JW collection. In saying that I am a big fan of the double black and black label. All in All a quality whiskey, but not for me, especially at that price
The Glenmorangie Signet is at the same price point as the JW Blue Label. Not to judge them by being a single and a blend, just by their taste alone, which one will you choose?
I love the JW rainbow, I've had them all! But the Blue is great. What people fail to realize is that FMRI studies have repeatedly shown the area of your brain that experiences pleasure lights up like a Xmas tree when you believe you are experiencing something rare and expensive.. Even the most sophisticated somaliers can be fooled when you take a $20 wine and put it into a $500 bottle. The point? Your brain TRULY experiences pleasure regardless of the taste when you expect the reward of such a premium experience. Go buy some now!
