Blended
Scotland
The Johnnie Walker Blue Label story begins in 1987 when the Distillers Company launched Johnnie Walker Oldest. It quickly became known as Blue Label, for obvious reasons, and was a blend of rare malt and grain whiskies bottled without an age statement with stylishly retro packaging that echoed the 19th century Johnnie Walker bottle.
Though expensive, or perhaps because it was expensive, it proved an instant hit. By 1997, it was selling 50,000 cases globally. As a known currency throughout the world, it’s perhaps the ultimate gift whisky. You know you’ve done a good job or your in-laws approve when you receive a bottle.
Blue Label is drawn from unparalleled Diageo reserves of maturing malt and grain whiskies from across four regions (Highland, Lowland, Speyside, and Islay), including ghost distilleries, that Johnnie Walker has privileged access to. Whatever the exact blend, a consistent flavour profile that’s a beautiful balance of rich, slightly smoky, and fruity elements.
Fragrant with good body. Notes of oak, crisp spice, dried fruit, pastries. Berry fruits, aniseed, hints of cedar, a touch of spice and citrus.
Supple and balanced. Good toffee and hints of very wistful smoke. Chocolate, hints of grass and a good hit of malt.
Floral, oaky, good length, urged on by a plume of very well-kept, highland style smoke. Dried fruit, spice, honey.
One of the ultimate premium blends, Blue Label is a legend in its own right and will continue to be.
MOM review is bang on! I don't understand the negative reviews. If you have a palate and an understanding for good whisky then you will "get" this.
Diageo's brands include Smirnoff (the world's best-selling vodka), Johnnie Walker (the world's best-selling blended Scotch whisky), Baileys (the world's best-selling liqueur), and Guinness (the world's best-selling stout). It also owns 34% of Moët Hennessy, which owns brands including Moët & Chandon, Veuve Clicquot and Hennessy. When it comes to name, nothing makes a statement like a BL, the flagship of this company.
Blue Label is in my opinion, designed for the person who does not regularly drink whisky (but is somewhat familiar with it) and wants that taste immediately without having to search for it. In a good 12-15 year old whisky, you need to give it time and have patience. BL gives you a diluted drop of that flavor the moment it hits your palette and then goes away. If you have the patience for it, you can find i decent 12-15 yr. for $42-85 and get the same if not better experience for far less money.
I love this whisky, I make no secret of that fact, I love the nose, the flavour and the fact that there is no over-powering pure alcohol sensation to it. I like the way it is marketed, and yes I like the fact that it is a premium product. I genuinely think that a lot of the bad press this whisky gets is due to envy, basically "cant afford it, so criticise it" Its the same with watches. Cant afford a Rolex "they are overrated" is the response. A great drink worth every penny.
If there ever was a fraud in scotch, this has got to be it. I've had several bottles of this, and while it tastes decent, it is def not worth the price. Get some McCallan Cask strength, at less than half the price,if you want to taste excellent scotch. This is a marketing gyp
