Blended
Scotland
The Johnnie Walker Blue Label story begins in 1987 when the Distillers Company launched Johnnie Walker Oldest. It quickly became known as Blue Label, for obvious reasons, and was a blend of rare malt and grain whiskies bottled without an age statement with stylishly retro packaging that echoed the 19th century Johnnie Walker bottle.
Though expensive, or perhaps because it was expensive, it proved an instant hit. By 1997, it was selling 50,000 cases globally. As a known currency throughout the world, it’s perhaps the ultimate gift whisky. You know you’ve done a good job or your in-laws approve when you receive a bottle.
Blue Label is drawn from unparalleled Diageo reserves of maturing malt and grain whiskies from across four regions (Highland, Lowland, Speyside, and Islay), including ghost distilleries, that Johnnie Walker has privileged access to. Whatever the exact blend, a consistent flavour profile that’s a beautiful balance of rich, slightly smoky, and fruity elements.
Fragrant with good body. Notes of oak, crisp spice, dried fruit, pastries. Berry fruits, aniseed, hints of cedar, a touch of spice and citrus.
Supple and balanced. Good toffee and hints of very wistful smoke. Chocolate, hints of grass and a good hit of malt.
Floral, oaky, good length, urged on by a plume of very well-kept, highland style smoke. Dried fruit, spice, honey.
One of the ultimate premium blends, Blue Label is a legend in its own right and will continue to be.

like everything in life what someone loves another person hates . it's down to personal taste. As for me I love this whiskey. it is easy to drink , very smooth, and has a lovely finish. Treat your self
Highland Park 12 has much more character.....JMO
The japanese HIBIKI 17yr ($55) has more character.
I love it
Got a bottle of this to finish my JW Collection. But what can I say? It's not good, It's not bad, it's easy to drink but pretty bland. My mates & I tried it along side the old 18 gold & 18 platinum which are both half the price & both beat it hands down. We all agreed it was similar to the 18 gold but the gold was sweeter & fruitier which made it more interesting. It might be better than black (not to sure on that) but we where more impressed by the black when we first moved up to that, from JB & JD. I think the best part of it is, the blue bottle, & that I could save that much money & do something that stupid with it for the first time in my life. Never again though. On taste alone, I might rate it 3 - 3.5 stars, but due to price vs quality I think 2 is more than fair. Good on JW for being able to sell something for 3x more than it should be though.