Never Say Die Whiskey

In 1951, at Hamburg Farm in Lexington, KY, a new foal named Never Say Die had a hard birth. Horseman John A. Bell III gave him a shot of whiskey. This allegedly helped the foal recover. By 1954, Never Say Die amazed 250,000 people by winning the 175th Epsom Derby. This was the first win for an American horse in over 70 years. The crowd included Queen Elizabeth II and Sir Winston Churchill.

In Liverpool, England, Mona Best heard about Never Say Die. She bet on him at 33-1 odds. With her winnings, she bought a Victorian house. This became the Casbah Coffee Club. It hosted The Quarrymen with John Lennon, Paul McCartney, and George Harrison. Mona's son, Peter Best, was their drummer before Ringo Starr joined. This club played a big role in rock and roll history.

Now, the story of Never Say Die lives on in a line of whiskies:

Small Batch Bourbon

This bourbon is made of 75% corn, 21% rye, and 4% malted barley. It's a "High Rye" Bourbon. It has the spice of rye and the complexity of bourbon. You can drink it neat, on ice, or in cocktails.

Barrel Strength Whiskey

This keeps the Never Say Die Bourbon recipe. It's a strong whiskey with spice and caramel notes. It is smooth for a high-proof whiskey. This makes it a favourite for those who like strong spirits.

Rye Whiskey

Called “Kentucky Rye”, it has 33% corn, 56% rye, and 11% malted barley. This mix gives the spice of rye and the sweetness of Kentucky whiskey.

The Never Say Die brand tells a story from a horse's struggle to the start of great music. Each sip of the whiskey continues that story.