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Jägermeister Liqueurs

Jägermeister was made in 1934 by Curt Mast in Wolfenbüttel, Germany. Mast, a vinegar maker's son and hunter, named it 'master hunter', linking it to German hunting traditions. At first, it was sold as a digestif and a remedy for coughs and digestion.

Unique Recipe

Jägermeister's recipe is a secret. It's known to have 56 herbs, fruits, roots, and spices. This includes star anise, cinnamon, ginger, and cardamom. The ingredients are macerated and aged in oak barrels for up to a year. This gives Jägermeister its rich taste.

Tasting Profile

The liqueur is dark and syrupy. It tastes sweet, spicy, and a bit bitter. It's herbal and slightly fruity with a sweet, bitter finish.

Cultural Significance and Branding

The brand has become a symbol of nightlife and youth culture. It's popular at parties and in clubs. The brand's logo, a Christian cross between antlers, is inspired by Saint Hubertus, the hunters' patron saint. This logo is well-known worldwide.

Consumption and Cocktails

Jägermeister is often drunk cold as a shot. It's also used in cocktails, adding depth to various drinks. The brand has many cocktail recipes, from simple mixes to complex ones.

Global Popularity

The brand is one of the top imported liqueurs in the United States. It's popular worldwide. Its unique taste, versatility, and strong brand have made it widely liked. The brand mixes its German roots with a modern image.

Marketing and Sponsorships

The brand's marketing has helped its popularity. Jägermeister sponsors music and sports events, appealing to young people. Its sponsorships in extreme sports and music festivals have made it a contemporary and trendy drink.

Future Outlook

Jägermeister adapts to changing consumer tastes. It uses new marketing strategies and product variations. The brand has made cooler-temperature versions and limited-edition flavours. This helps it appeal to more people and stay relevant in the spirits market.

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