DECEM creates lighter interpretations of classic spirits which are bottled at 10% ABV, not high enough to be classed as a spirit, but not low enough to be low-to-no alcohol options either. The brand describes them as 'light spirits', and has so far created a London dry gin alternative, a spiced Caribbean rum substitute, and an aperitif-style spirit, with Masterchef finalist Billy Wright lending his expertise to the recipes.