Arrowtown Hard Seltzer

Rob and James, two brothers, were inspired by their university days to start a business. They were tired of drinks that caused beer bloat or had too much sugar. Then they found hard seltzers. These are a mix of sparkling water, fruit, and alcohol. The brothers saw a chance to innovate. Rob had finished a degree in sustainability. They both grew up in rural Sussex. They wanted to make a business that helped the world.

At 24 and 22, they decided to challenge big companies. They launched Arrowtown with the aim of making a drink that tasted good and made a difference. They created flavours to support wildlife conservation. This focused on endangered species. They wanted to address urgent environmental issues.

They started with marine conservation, as they were from the coast. But the problems of African wildlife also struck a chord with them. This became part of Arrowtown’s mission.

They knew the size of these ecological challenges. They believed in working together to make a change. Facts about falling elephant numbers and marine deaths drove them on.

Arrowtown commits to giving back. They give 3% of every sale to wildlife conservation. This is through partnerships with charities like Sea Shepherd UK and Tusk. Their mission goes beyond selling. They make it easy for customers to help the environment.

Their drinks stand out for being healthy. They are low in sugar and natural. They have no artificial additives. They suit vegans and those who can't have gluten. They still have a 5% ABV.

"Red Berries" is a lively mix of strawberries and raspberries. It supports Tusk's work in African wildlife conservation. "Lime & Elderflower" is refreshing with citrus and elderflower. It helps the Captain Paul Watson Foundation's work in marine conservation. "Tropical" combines mango and pineapple. It also supports Tusk.