#WhiskySanta's £1,000,000 Giveaway!

Master of Malt's #WhiskySanta has returned to give away free orders, £100 vouchers, tens of thousands of pressies inside packages, and to grant Christmas wishes too!

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CHRISTMAS DELIVERY IS GUARANTEED!

Order online before Sunday 22nd December by 9:30pm for guaranteed delivery in mainland UK.

You can also choose to collect from our Tonbridge office, which is open until 4pm on Christmas Eve (orders must be in by 3pm).

Austrian Spirit

Austria, a country with a rich cultural heritage and an equally diverse culinary palette, is renowned for its unique contributions to the world of alcoholic beverages. While the global spirits market is dominated by the likes of whisky, gin, vodka, rum, and brandy, Austria prides itself on its traditional spirits like Schnapps and Geist, beverages steeped in cultural significance and artisanal craftsmanship.

Making Schnapps

Schnapps, perhaps the most iconic spirit associated with Austria, is a term widely used to describe a range of fruit-based spirits. Unlike the sweet, often artificially flavoured schnapps found in other parts of the world, traditional Austrian Schnapps is a refined and elegant distillate, generally unadulterated by additional sugars or artificial flavourings. The process of creating this revered beverage is a testament to the country's dedication to preserving tradition while maintaining the highest standards of production.

The journey to creating Schnapps begins with the meticulous selection of ripe fruits. Austria's favourable climate and fertile soils contribute to the growth of a variety of fruits like apples, pears, plums, cherries, and apricots, the latter often considered the gold standard for Schnapps due to the country's renowned apricot orchards, particularly in the Wachau Valley. Following harvest, the fruits undergo fermentation, where natural yeasts convert the sugars into alcohol. The resultant mash is then distilled, often in copper stills, a process that demands skill and precision. The goal is to capture the 'heart' of the distillate, a pure, aromatic spirit that embodies the essence of the fruit from which it originated.

Geist

Another cherished spirit is Geist, a similar fruit-based spirit with a nuanced production difference compared to Schnapps. While Schnapps is made by fermenting the fruit's juice, Geist is produced by macerating fruit in alcohol and then distilling the mixture. This method is typically used for fruits whose flavours are too subtle to survive the fermentation process, such as raspberries and strawberries. The name "Geist" is a German word meaning "spirit," hinting at the elusive, delicate nature of the final product. Both Schnapps and Geist are typically served neat and at room temperature to appreciate their complex profiles, often presented in small, tulip-shaped glasses that concentrate the aromatic bouquet.

These spirits are deeply embedded in Austria's social fabric, often consumed as digestifs, believed to aid digestion, or used to toast special occasions. They're also integral to various regional festivals and communal gatherings, signifying unity and the shared heritage of the attendees.

Moreover, the production of Schnapps and Geist is largely undertaken by small-scale distilleries scattered across the country's rural landscapes. These distilleries often pass down time-honoured techniques through generations, preserving the authenticity and regional variations of these spirits. The craft is so revered that there's even a term, "Edelbrenner," referring to distillers dedicated to the high art of creating the finest, purest spirits.

In recent years, there has been a resurgence in the global interest in these traditional Austrian spirits, as modern consumers increasingly value artisanal, locally sourced products with a rich heritage. Both Schnapps and Geist, with their intricate production methods, deep cultural roots, and the sheer variety of flavours derived from Austria's natural bounty, offer a unique, sophisticated experience that continues to garner admiration from spirit enthusiasts worldwide.

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