TradePrivacy Policy
We are committed to protecting your privacy. Please take a minute to read this document which, together with our Cookie Policy explains how we process your personal information and the choices you have. By proceeding to use this site, you are accepting and consenting to the terms of this Privacy Policy and to the way we process your personal information.
Important Note: This site is hosted on Commerce.com, Inc. t/a BigCommerce.
A QUICK SUMMARY OF OUR POLICY
- We take the privacy and security of your personal information seriously.
- We collect and use personal information to create and administer your account, enable you to place orders, fulfil and deliver your orders, provide customer support, and operate and improve our website and services as well as to meet compliance and regulatory requirements.
- We may use information about how customers use our website and services to understand how they are used and to improve their functionality, content and customer experience.
- Where we use cookies or similar technologies, we will do so in accordance with our Cookie Policy and any applicable consent requirements.
- We may share personal information with trusted service providers that help us provide and improve our services, such as payment, delivery, hosting, customer-support, analytics and marketing providers. Some of these providers may process personal information outside the United Kingdom. Where this occurs, we will use appropriate safeguards required by applicable data-protection law.
- We may send you marketing communications where permitted by law. You can opt out at any time by using the unsubscribe link in our emails or contacting us at contactus@masterofmalt.com. Opting out of marketing will not affect service communications, such as order confirmations, delivery updates, refunds or other messages necessary to manage your order or account.
- You have rights in relation to your personal information, including the right to request access, correction, deletion, restriction of processing, objection to processing, and, in certain circumstances, data portability. For questions about this Privacy Policy or to exercise your rights, please contact us at data@atomsupplies.com.
WHEN DO WE COLLECT PERSONAL INFORMATION ABOUT YOU AND WHAT INFORMATION DO WE COLLECT?
We collect personal information directly from you, through cookies and other tracking technologies, and from certain third parties.
INFORMATION YOU PROVIDE TO US:
We collect personal information when you:
- use our website or create an account with us;
- place an order with us;
- search for or save products on our website;
- subscribe to updates, newsletters, or product notifications from us;
- use social-media features on our website or choose to sign in using a social-media account;
- submit a review, comment, survey response, or other content;
- enter a promotion, prize draw, competition, auction, or other promotional activity;
- register to receive marketing or promotional communications;
- contact us by email, telephone, social media, or another customer-service channel; or
- otherwise provide information to us.
Depending on how you interact with us, this information may include:
- your name, date of birth, email address, telephone number;
- billing and delivery address;
- IP address;
- order, transaction, refund, delivery, and purchase-history information;
- products viewed, searched for, saved, or placed in your basket;
- payment information, such as payment method, payment status, transaction references, and billing details. Payment-card details may be processed by our payment-service providers; we do not retain raw card details;
- social-media profile information where you choose to connect or sign in through a social-media service;
- information you provide in connection with marketing, promotions, competitions, prize draws, auctions, or surveys; and
- information contained in communications with our customer-service team.
INFORMATION WE COLLECT USING COOKIES AND OTHER TRACKING TECHNOLOGIES:
When you visit or use our website, we may collect information through cookies and similar technologies. This may include your:
- IP address;
- device, browser, operating-system, and network information;
- approximate location derived from your IP address;
- pages viewed, searches made, products viewed, and interactions with our website;
- full URL clickstream data to, through, and from our website;
- referral and exit pages, and how you navigate away from pages;
- website performance and technical information, including download or other errors; and
- where you contact us by telephone, the number used to call our customer-service line.
We use this information to operate, secure, troubleshoot, analyse, and improve our website and services; understand how visitors use the website; and, where permitted, measure the effectiveness of advertising and tailor content.
In our experience, this is the best way of improving the experience of visitors to the website. Oh, and just because other websites don’t tell you that they do this, doesn’t mean that they don’t! The tools which we use to monitor the functioning of our website collect certain data which users enter when interacting with our website, including personal data such as IP addresses, even if those users do not complete a purchase, post a comment, submit a review, enter a lottery or competition, bid in an auction or interact in any other way with our website. We will never record passwords or plain/raw credit card details in this way.
Further information about cookies and similar technologies, including how to manage your preferences, is available in our Cookie Policy found below.
INFORMATION WE RECEIVE FROM OTHER SOURCES
We may receive personal information from third parties where permitted by law. For example, this may include information:
- from a person who purchases a gift for you using our website;
- from social-media providers, where you choose to sign in using or connect your social-media account;
- from service providers that support website hosting, payments, deliveries or fraud prevention;
- from partners we jointly offer services about your interactions with them.
- from advertising and marketing partners about your interactions with them.
This information may include your name, contact details, approximate geographic location, age range, shopping habits, interaction information, social-media username or profile details, and user-generated content that you have made available to us or that we are permitted to receive.
We process information received from third parties only where we have a valid lawful basis, such as where processing is necessary to perform a contract, comply with a legal obligation, pursue our legitimate interests, or where you have given valid consent. Where a third party has collected your information independently, its handling of your information will also be subject to that third party’s privacy notice.
WHAT IS OUR LAWFUL BASIS FOR PROCESSING YOUR PERSONAL INFORMATION:
We process your personal information only where we have a valid lawful basis to do so under applicable data protection law. The lawful basis we rely on will depend on the purpose for which we use your information and how you interact with us. A summary of the lawful basis categories that we rely on and what each one means is included below:
- Performance of a contract: processing that is necessary to perform a contract that we have entered into with you i.e. to provide products, services or an account that you have requested from us.
- Consent: processing that you have agreed to. Please note that you can withdraw this consent at any time.
- Legitimate interests: processing that is necessary to fulfil our legitimate interests, or those of a third party, provided that those interests are not overridden by your rights and freedoms.
- Legal or compliance obligation: processing that is necessary to comply with a legal or regulatory obligation.
We have set out the key processing activities that we undertake and the lawful basis that we rely on to do so in the table below:
| Lawful basis | When we use it | Examples |
|---|---|---|
| Performance of a contract | Where processing is necessary to provide the products or services you have requested. | Creating and managing your account; processing payments; fulfilling and delivering orders; processing returns or refunds; and providing customer support. |
| Consent | Where we ask for and receive your permission. | Sending marketing communications, using non-essential cookies and similar technologies, and other processing where we are required to obtain consent. You may withdraw your consent at any time. |
| Legitimate interests | Where processing is necessary for our legitimate interests or those of a third party, and those interests are not overridden by your rights and freedoms. | Operating, maintaining and improving our website and services; maintaining security; preventing fraud and misuse; responding to enquiries; analysing website use; sending marketing communications where permitted by law; and establishing, exercising or defending legal claims. |
| Legal obligation | Where processing is necessary to comply with a legal or regulatory obligation. | Meeting tax, accounting, record-keeping, regulatory and law-enforcement requirements. |
Where we send marketing communications on the basis of legitimate interests, you can opt out at any time by using the unsubscribe link in the communication or by contacting us at contactus@masterofmalt.com.
Where we receive personal information from a third party, we process it only where that third party is permitted to disclose it to us and we have identified an appropriate lawful basis for our own processing.
If you provide personal information to, or give consent directly to, a third-party website, social-media platform or service provider, that third party’s processing of your information will be governed by its own privacy notice.
HOW DO WE USE YOUR INFORMATION?
We use the information you give to us and we collect via our website to:
- allow you to create, manage and use an account that you have chosen to open with us;
- process any order that you place with us;
- make sure you have a great experience using our website;
- administer our site and improve your browsing experience, including tailoring content offered to you;
- provide customer service and support and to respond to your queries and requests. With regards to incoming and outgoing telephone conversations with our customers and other third parties, we keep recordings of these conversations securely and in confidence for 6 months after the date of the relevant conversation. We do this for the purposes of crime prevention, training, and quality monitoring purposes, all in a way which is consistent with and permitted by law. We reserve the right to share telephone records with law enforcement agencies should it become necessary;
- notify you that you have been selected as a winner of a contest or sweepstake (or to confirm your entry to future competitions or events);
- protect and prevent against fraud and to keep our site safe and secure;
- defend our rights or property and to protect the rights and interests of our consumers and users;
- enable us to conduct data analysis to help us improve our services and advertising, including showing you our adverts as you browse the web. We also anonymise and aggregate personal information (so that it does not identify you) and use it for purposes including testing our IT systems, research, data analysis, improving our site and app, and developing new products and services;
- send locally hashed data to trusted third parties (including but not limited to Facebook, Twitter, Pinterest, Snapchat, etc.) in order to send you personalised advertising on those platforms that you are already a member of and to help us create so-called “lookalike audiences” and/or “custom audiences” which will help us send relevant advertising to existing users of those platforms who may have similar taste in drinks and spirits;
- send you marketing communications about our products and services where permitted by law. If you are an existing customer who has purchased from us, we may send you electronic marketing about similar products or services where you were given the opportunity to opt out when your contact details were collected, did not opt-out and have not opted out since. Where we rely on the “soft opt-in” to send electronic marketing, we do so on the basis of our legitimate interests in promoting our products and services to customers who may reasonably be interested in them. You can opt out of marketing at any time by using the unsubscribe link in our marketing emails or contacting us at contactus@masterofmalt.com. Opting out of marketing will not affect service communications relating to your account, orders, deliveries, returns, or other transactions. We use Klaviyo as our marketing automation platforms. Information transferred to Klaviyo for processing will be processed in accordance with Klaviyo’s Privacy Policy and Terms;
- with respect to information we receive from other sources, to combine it with information you give to us and information we collect about you for the purposes set out above (depending on the types of information we receive). These are companies approved by you, such as social media sites; and
- identify trends and improve our website, content, products, services, and advertising.
In accordance with the law, we will only retain your personal information for the period necessary to accomplish the purpose for which it was provided. We keep this data under periodic review to ensure it is still necessary for us to retain it. If reasonably necessary or required to meet legal or regulatory requirements, resolve disputes, prevent fraud and abuse, or enforce our terms and conditions, we may also keep hold of some of your information as required, even after you have closed your account or it is no longer needed to provide the services to you.
HOW DO WE SHARE YOUR INFORMATION?
We may share your personal information with our affiliated companies and trusted service providers that help us run our business and website, and improve our services and your customer experience. These include providers of warehousing and delivery services, payment processing, website and IT hosting, customer support, analytics, market research, marketing and advertising services, and fraud prevention.
To help protect our customers and transactions, we may share relevant information with fraud-screening and security providers to prevent, detect, investigate, and respond to fraud or other misuse. We may also disclose personal information where required or permitted by law, for example to regulators, law-enforcement bodies, professional advisers, insurers, or in connection with a corporate transaction. We do not sell your personal information
Our website includes social network plugins and links to third party content (including videos hosted by other sites), so certain data (your current IP address, e-mail address, pages or sites you visit after you leave our site and the date and time) is forwarded to these social media services and third party sites even if you are not registered with them. If you are already logged into the social media service when you click on the social media button, the social media service may also use this data to identify your user name and possibly even your real name. Unfortunately, we have no control over the extent, nature and purpose of such data processing or their privacy practices – we suggest you review their privacy statements to make sure you are comfortable with the way they use your information as well.
We may also disclose your personal information as necessary to protect the security and integrity of our website in accordance with the law; in the event that we sell or transfer all or a portion of our business or assets to a third party; or as required or authorised by law.
You can rest assured that we’ll only disclose your information for the specific purposes mentioned above and that your data security is being taken care of. The relevant third parties are bound to process your personal data only on our strict instructions and, even then, only when they can offer adequate technical and organisational measures to protect it.
We have included a list of our key processors and a brief description of the services that they provide to us below:
| Provider | Service provided to us |
|---|---|
| Microsoft (Azure) | Cloud hosting for our systems and databases |
| BigCommerce | Our online ecommerce platform, including customer accounts and orders |
| Vercel | Hosting for the front end of our website |
| Patchworks | Moves order and customer data between our systems |
| Shuttle Payments | Card payments made through secure payment links we might send you |
| GoCardless | Direct Debit payments for trade customers |
| AfterShip | Delivery tracking and shipping notifications |
| ChannelUnity | Processing orders placed through third-party marketplaces |
| Rithum | Processing orders placed through third-party marketplaces |
| Front | Customer Service email |
| LiveChat | Live chat customer support |
| Aircall | Customer Service telephone system |
| Klaviyo | Marketing emails |
| Mailchimp (Mandrill) | Sending emails about your account and orders |
| Google (Workspace) | Business email and office tools |
| PostHog | Website analytics and testing |
| WordPress | Our blog, including any comments you post |
| Cloudflare | Security and secure network access for our internal systems |
| Google (Google Analytics) | Website analytics, to understand how visitors use our site |
SHARING INFORMATION OVERSEAS
We may transfer your personal information to service providers and strategic partners located in countries other than the one in which you live, where this is necessary to provide our services and fulfil the purposes described in this Privacy Policy. Worry not, we will take appropriate steps to provide an adequate level of protection using the standards set within the United Kingdom and the EEA as minimum. No matter where you reside, your data will be processed in accordance with the provisions of this Privacy Policy and in accordance with the law.
Where we transfer personal information outside the United Kingdom or the European Economic Area, we will ensure that an appropriate transfer mechanism and safeguards are in place, as required by applicable data protection law. These may include transferring personal information to countries that have been recognised as providing an adequate level of protection, or using approved contractual safeguards, such as the UK International Data Transfer Agreement, the UK Addendum to the EU Standard Contractual Clauses, or the European Commission’s Standard Contractual Clauses, as applicable.
SECURITY OF YOUR PERSONAL INFORMATION
We adopt technical and organisational measures to protect your data as comprehensively as possible. In addition to the commitment of our employees to secrecy and a careful selection and monitoring of our service providers, who are required by law to comply with high security standards for the protection of your personal data, we also secure our operating environment adequately.
To protect your data against unwanted access, we use data encryption. Data collected from this site will be passed between your computer and our server and vice versa via the internet using PCI compliant encryption (minimum TLS, Transport Layer Security, version 1.2). In order to secure the transmission of sensitive bank and credit card details from the moment you input this information on our site to our trusted payment processors, and to protect data from abusive use we utilise in transit encryption (SSL, Secure Socket Layer). Our trusted payment processor is Braintree, a PayPal payment processing service provided by the legal entity PayPal (Europe) S.a.r.l. et Cie, S.C.A.. Braintree is deemed to be an independent data controller within the meaning of relevant data protection laws for the purposes of processing your payment data. Your encrypted payment data will be processed and stored securely in accordance with Braintree’s Privacy Policy, a copy of which is available here. For your security, data relating to your payment card details are only stored and accessed within Braintree’s database in an encrypted format and never as raw plain data.
YOUR RIGHTS (AND HOW TO EXERCISE THEM!)
You have (amongst other rights) a right to:
- request access to the personal information we hold about you;
- request correction of inaccurate or incomplete personal information;
- request deletion of your personal information in certain circumstances (note that we are legally entitled to hold some of your personal information, for example, if you have made online purchases on our website, we may need to keep some parts of the information from your order for tax reporting purposes);
- request restriction of the processing of your personal information in certain circumstances;
- object to certain processing of your personal information, including processing for direct marketing; and
- request data portability in certain circumstances.
If you wish to exercise any of your statutory rights relating to data we hold about you, please get in touch by filling out this form or by emailing data@atomsupplies.com. Rest assured that we will be handling your request personally and we will let you know when we have completed the request.
Once we get all of the information we need to process your request, your request will be investigated and progressed accordingly in accordance with the law.
If you have any questions about filling out this form or encounter problems submitting it, please drop us a line at data@atomsupplies.com and we will be happy to help.
COMPLAINTS
If you have any concerns about how we process your personal data or wish to make a complaint, please contact us directly in the first instance so that we have an opportunity to investigate and resolve your concerns. You can send your complaint to us by email to data@atomsupplies.com. If you are not satisfied with our response to your complaint, or consider that your concern has not been adequately addressed, you have the right to escalate your complaint to the Information Commissioner’s Office (ICO) in the UK or the relevant data protection or supervisory authority in your country.
CONTACT US
Just so you know, our legal name is Atom Supplies Limited. We are registered in England and Wales with company registration number 03193057 and VAT number GB 662241553. If you have any data protection queries, you can contact us by emailing us at data@atomsupplies.com, If you no longer want to receive marketing information from us, simply follow the ‘unsubscribe instantly’ link in any e-mail we send to you or contact contactus@masterofmalt.com. Please bear in mind that even if you opt out, we may still continue to send you information that relates to any account or continuing business relationship you may still have with us (for example, in relation to an order which you have placed).
In order to ensure that our customers and website users based in the EU are properly represented and protected, we have appointed Prighter as our European data representative and an available point of contact. Even if you’re based in the EU, your data protection related queries are likely to be dealt with more quickly if you contact us directly using the methods outlined in this paragraph. That said, if you would prefer to deal with Prighter, they can be reached using the following details:
Atom Supplies Limited
c/o IURO | Maetzler Rechtsanwalts GmbH & Co KG
Schellinggasse 3/10, 1010 Vienna
Austria
rep_atom@prighter.com
Please be aware that the transmission of information via the internet is not completely secure. Any transmission of your data to our website is at your own risk.
CHANGES TO OUR PRIVACY POLICY
We keep our Privacy Policy under regular review. Any changes we may make to this Privacy Policy in the future will be posted here. This Privacy Policy was last updated on 2nd October 2026.
1. What are cookies?
A “cookie” is a small text file that’s stored on your device when you visit a website. All of your devices have different cookie settings. Cookies cannot be used to run programs or deliver viruses to your device.
Some cookies are deleted when you close down your browser. Others remain on your device until they expire or you delete them from your cache. These enable us to remember things about you as a returning visitor.
For more information about cookies, please visit www.allaboutcookies.org. Alternatively, you can search the internet for other independent information on cookies.
Cookies can be set by us (“first party cookies”) or by selected other companies who place cookies on our site to enable features or functionality to be provided on or through the website you are using, such as advertising, interactive content and analytics (“third party cookies”). The third parties that set these third party cookies can recognise your device both when it visits our website and also when it visits certain other websites or services. These service providers are subject to confidentiality provisions with us to restrict their use and collection of any personal data. However, please note that we do not control these third party cookies and we suggest you read the third parties’ privacy policies to make sure you are happy. A list of these third parties that we partner with and what they do is set out below.
2. Why do we use cookies and other tracking technologies?
We use cookies and third party cookies for several reasons. Some cookies are required for technical reasons in order for our website to operate, and we refer to these as “strictly necessary” cookies. Other cookies enable us and the third parties we work with to track and target the interests of visitors to our website, and we refer to these as “performance” and “functionality” cookies. For example, we use cookies to tailor content and information that we may send or display to you and otherwise personalize your experience while interacting with our website and to otherwise improve the functionality of our services. Finally, third parties serve cookies through our website for advertising, analytics, and other purposes. This is described in more detail below.
3. What categories of cookies may be used?
The specific types of first and third party cookies served through our website and the purposes they perform are described in further detail below:
Strictly necessary cookies
We need to use these cookies to make the website work and allow you to use some of its features, such as tracking page navigation to assist with linking back to different sections, signing up to a newsletter and enhancing security on site when submitting forms.
You can set your browser to block or alert you about these (or any other) cookies, but some or all of the site won’t work.
If you really hate cookies this much, it’s probably best you close the website and clear all your cookies. In fact, the web probably isn’t for you… Physical shops still exist, and you can be confident of your privacy there. Well, apart from people recognising you. And Security cameras. Lots of security cameras. But apart from that you’re all good.
Performance cookies
These cookies are all about tracking site performance – we use them to do stuff like count visits, provide debugging information and see where visitors are coming from.
Typically these cookies just contain a unique ID which allows us and third party services to recognise you as you move about the site and interact with it. We (and third party services) record all those interactions and tie them together using the unique IDs in these cookies.
If you turn these cookies off it’ll hamper our efforts, but nothing critical to you using the site should break.
You can turn off these cookies by clicking .
Functional cookies
These cookies are used to deliver enhanced functionality and features which we think are jolly valuable, but aren’t absolutely critical to making the website work (as in, you should still be able to buy stuff with these turned off), and they’re set both by us and third party service we use.
You can turn these off, but some things won’t work or won’t work as well.
You can turn off these cookies by clicking .
Targeting cookies
Ok, these are the “bad” cookies everyone’s talking about. They’re set by us and our advertising partners to help deliver targeted ads.
They may be used by us and our partners to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
But, before you click “deactivate” faster than a bourbon lover hitting “add to basket” when we get more Buffalo Trace Antique Collection into stock, just think about it for a moment – you’re not going to get less advertising, it’s just going to be less targeted – for which read “less relevant” – for which read “less useful”.
No one really likes advertising, and while we’d all prefer less of it, it’s a tough sell to say that it would be better for it to be less relevant.
That’s our pitch, now feel free to turn them off
You can turn off these cookies by clicking .
Social Media cookies
These cookies are set by social media services which appear on the site to enable you to share our content with your friends and networks. They are capable of tracking your browser across other sites and building up a profile of your interests. This may impact the content and messages you see on other websites you visit.
If you do not allow these cookies you may not be able to use or see these sharing tools.
You can turn off these cookies by clicking .
Other tracking technologies
We and our third party partners may use other, similar technologies from time to time like web beacons, pixels (or “clear gifs”) and other tracking technologies. These are tiny graphics files that contain a unique identifier that enable us to recognise when someone has visited our website or, in the case of web beacons, opened an e-mail that we have sent them. This allows us, for example, to monitor the traffic patterns of users within our website, to understand whether you have come to our website from an online advertisement displayed on a third-party website, to serve targeted advertisements to you and others like you, to improve site performance, and to measure the success of marketing campaigns. While you may not have the ability to specifically reject or disable these tracking technologies, in many instances these technologies are reliant on cookies to function properly; accordingly, in those instances, declining cookies will impair functioning of these technologies.
Finally, please note that third parties (including providers of external services like web traffic analysis services) may also use cookies. Google also places and reads cookies on the browsers of users of our website (and may also use web beacons and similar technologies) to collect information relevant to the Google Certified Shops Programme. We have no control over these third parties.
You can turn off these cookies by clicking .
4. How can I control cookies?
You have the right to decide whether to accept or reject cookies.
Website cookie preference tool: You can exercise preferences about what cookies are served on our website by clicking .
Browser controls: You can set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our website though your access to some functionality and areas of our website may be restricted. Please click below for detailed information on how to disable and delete cookies in some commonly used browsers:
Disabling most Interest Based Advertising: Most advertising networks offer you a way to opt out of Interest Based Advertising. If you would like to find out more information, please visit www.youronlinechoices.eu.
Mobile Advertising: You can opt out of having your mobile advertising identifiers used for certain types of Interest Based Advertising, including those performed by us, by accessing the settings in your Apple or Android mobile device and following the most recent published instructions. If you opt out, we will remove all data about you and no further data collection or tracking will occur. The random ID we (or our third party partners) had previously assigned to you will also be removed. This means that if at a later stage, you decide to opt-in, we will not be able to continue and track you using the same ID as before, and you will for all practical purposes be a new user to our system.
5. Changes to our Cookie Policy
This Cookie Policy was last updated on 10 November 2023. We may update it from time to time in order to reflect changes to the cookies we use or for other operational, legal or regulatory reasons. Please re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.
