Pimm's
The reformulation of Gordon’s gin and other PR disastersIn a two-part special Dr. Nick Morgan looks at what happens when distillers mess around with the formula of well-loved brands. First up the sorry saga of when United Distillers…
The reformulation of Gordon’s gin and other PR disastersIn a two-part special Dr. Nick Morgan looks at what happens when distillers mess around with the formula of well-loved brands. First up the sorry saga of when United Distillers…