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Master of Malt Blog

Tag: Pernod Ricard

The Nightcap: 13 March

Tune into The Nightcap this week for news on Ardbeg’s Mickey Heads retiring, literature-based libations, and giraffes. Yes, giraffes.  Everyone is being told not to touch their own faces, or…

Tune into The Nightcap this week for news on Ardbeg’s Mickey Heads retiring, literature-based libations, and giraffes. Yes, giraffes. 

Everyone is being told not to touch their own faces, or other people’s faces. Some people are even being very specific and saying not to touch other people’s eyes, or touch other people with your eyes. That last one is generally a good bit of advice at any time. If that has drastically freed up time for your eyes, then direct them towards this edition of The Nightcap, our weekly round-up of the news from the booze world. Stay safe, folks. And for goodness’ sake, wash your hands.

On the blog this week, Ian Buxton returned to cast an eye at the biggest whisky market of all, before Kristy reminded us Mother’s Day is on the horizon. Don’t panic, though, she’s got you covered with this selection of delightfully boozy gifts. Adam was then on-hand to make sure you squeeze in some St. Patrick’s Day celebrations next week, and was feeling so patriotic that he even recommended a new Irish whiskey that has just landed at MoM Towers for our New Arrival of the Week. He then found time to talk Johnnie Walker Highballs with whisky ambassador Ali Reynolds, who was joined on the MoM blog this week by Scottish singer Kerri Watt and then Cointreau master distiller Carole Quinton. Annie then picked out five unmissable audiophile bars, while Henry suggested a great serve for those who like a cocktail that’s simple but sublime: The Kir

Don’t forget you’ve still got time to enter our competition to win an incredible VIP trip to the home of J.J. Corry! Now, onto The Nightcap!

The Nightcap

Here’s to Duncan

Former Bruichladdich manager Duncan McGillivray passes away

Incredibly sad news to open The Nightcap with this week. Duncan McGillivray, the man who worked at Islay’s Bruichladdich for almost half a century and was a compelling force in bringing the distillery back to life, passed away aged 68. He dedicated so much of his life to Bruichladdich and the wider island, and his loss will be felt keenly across the whisky world and beyond. He first joined the distillery as a trainee stillman back in 1974, then became a brewer in 1977. The distillery was mothballed in 1994, but he re-joined the team in 2001 when it was reopened by its new owners. “Looking back to 2001, the Bruichladdich re-birth seemed a dream too far; this was a time when distilleries where still being closed, a far cry from today,” said Simon Coughlin, a friend of Duncan’s, a Bruichladdich founding member, and now head of whisky for parent company, Rémy Cointreau. “If it was not for the patience of Duncan and his unwavering commitment to the cause (even if he thought we were mad sometimes!) we would not be here today.” He also said: “His influence and association with the distillery go back almost 50 years and, put simply, the resurrection of Bruichladdich and much of the success that has followed would not have been possible without the dedication of Duncan. Selfless, hard-working, gentle, determined and funny… and that’s just for starters. Everyone at Bruichladdich and those that enjoy any of our spirits can raise a glass today to thank this wonderful man.” We have our own memories of Duncan. On a 2015 visit to the distillery, our Kristy recalls a warehouse tasting with him. “He had such an incredible energy, was full of passion for the whisky, and was just so generous with his knowledge. And with the whisky… he filled our Glencairn glasses almost to the brim straight from the cask with a valinch. It was hilariously impractical. Let’s just say the pours were not delicate, but Duncan’s glee to be sharing these samples was clear to see. He was such a character.” We know what will be in our glasses this evening. Here’s to Duncan.

The Nightcap

Thanks for everything, Mickey!

Mickey Heads from Ardbeg retires

Sticking with Islay for a moment, and there’s double Ardbeg news this week: the distillery has released its first beer, and we have just heard that the much-loved and admired manager at the distillery, Mickey Heads, will be retiring in October. We’ve been assured that the two events are not related. Under his watch, Ardbeg picked up more Whisky of the Year and Distillery of the Year accolades than any previous manager. He has spent his whole working life on Islay and Jura, taking on the coveted role at Ardbeg in 2007. Mickey Heads said: “Being at the helm of Ardbeg for 13 years has been a great privilege. The whisky we make here is of wonderful quality, and being part of the team that creates it is fantastic. Ardbeg has such a long history, I’ve always seen myself as a custodian carrying it forward for the next generation. So, you just do it as well as you can, and with as much passion as you can.” Thomas Moradpour, CEO of The Glenmorangie Company, said: “Mickey Heads is a hugely respected figure in the world of single malt whisky and will be sorely missed by Ardbeggians everywhere. There cannot be many distillery managers who combine such a wealth of knowledge, depth of passion and warmth of welcome. On behalf of everybody who has had the pleasure of meeting or working with Mickey, I want to express gratitude for all his hard work in maintaining the quality and reputation of the Ardbeg brand. His successor will have a hard act to follow.” Thanks for all the whisky, Mickey!

The Nightcap

If you’re having whisky this good launched in your honour, you know you’ve had a great career

Johnnie Walker launches Master’s Ruby Reserve 

When you’re an OBE-honoured master blender with a remarkable career spanning four decades, there’s really only one way to celebrate your legacy properly, with delicious whisky! That’s exactly what Johnnie Walker has done for Dr. Jim Beveridge’s with its latest release, Master’s Ruby Reserve. Said to be made from “some of the finest Scotch in the Johnnie Walker reserves”, the expression is composed of eight rare whiskies that are at least forty years old from ‘ghost’ distilleries of Cambus, Carsebridge, Pittyvaich and Port Ellen as well as Talisker, Royal Lochnagar, Glendullan and Cragganmore. The good doctor personally selected all the whiskies and chose ones that evoked his earliest whisky-making memories in an attempt to create a Scotch whisky that provides a window into his distinguished career. “Every whisky that has gone into the creation of this new expression holds a special place in my heart. I worked at each of these distilleries during various points of my career and the flavours and smells of those whiskies transport me back to very happy times throughout my career at Johnnie Walker,” said Beveridge. “The ‘ghost’ whiskies from Cambus, Carsebridge and Pittyvaich bring layers of rich fruit flavour. We’ve combined this with the flavours of dark chocolate, plums and cherries found in the wonderfully aged expressions of Royal Lochnagar, Glendullan and Cragganmore and the soft aromatic sea salt notes of Talisker and Port Ellen – creating a beautiful, full-bodied whisky.” The celebratory limited-edition was bottled at 43% ABV and will retail for £15,000 exclusively through DFS duty free stores, so if you’re in the market, you’ll have to pack your bags. Only 398 bottles are being released in hand-crafted golden-red Baccarat crystal decanters as a tribute to Beveridge’s ruby anniversary. Fancy stuff.

The Nightcap

Glenmorangie wants to do its bit for this majestic creature

Save the giraffe, drink Glenmorangie

The giraffe is the mascot of Glenmorangie on account of its enormously tall stills. Now, the distillery is doing something to help preserve these most majestic of creatures whose numbers have fallen by 30% in the last 30 years. Glenmorangie has announced a three-year partnership with the Giraffe Conservation Foundation (GCF) and the Royal Zoological Society of Scotland (RZSS) which will help protect them in the wild, but also provide a place for them at Edinburgh Zoo. Much of the work will be focused in Uganda where half the world’s critically-endangered Nubian giraffes live, and will include protecting the animals from poaching and loss of habitat. Thomas Moradpour, president and chief executive of The Glenmorangie Company and back for a second turn in the Nightcap this week, said: “For 175 years we have created whisky, in stills as high as an adult giraffe, the tallest in Scotland. Over time, this majestic animal has become a beloved symbol of our brand. It seems only right that we should channel our passion for this animal into our new global conservation partnership with GCF and RZSS. Together, we will work to protect giraffes in the wild and shine a light on their predicament before it’s too late.” So your dram will be doing good as well as tasting good.

The Nightcap

The World Class GB Final 2019 wasn’t much more diverse…

Diageo Reserve reveals World Class GB bartenders… just 9% are women

It’s that time of year again – Diageo Reserve’s World Class bartender competition is ramping up! After a record-breaking digital entry stage (more than 450 people threw their hat into the ring), The World Class GB Top 100 has been revealed – and it’s a glittering who’s-who of the current UK bartending scene. Those on the list are now required to submit their next online entry by 6 April, ahead of an in-bar judging stage. This is when stuff really gets serious, as the 100 are whittled down to 20. But there’s one small problem. We say small, it’s actually pretty sizeable, and blindingly obvious when you take in the list. Just nine people in the top 100 are women. To put that in context (as if any more is required), there are more men on that list named some variation of Matthew or Michael (we counted. There’s 11.). Clearly something has gone amiss. Could it be that for some reason, significantly fewer women bartenders decided to take part? It’s definitely possible. And it may be the sole explanation. Or are women not progressing in cocktail competitions? If not, why not? We asked Diageo Reserve Talisker and World Class ambassador Jason Clark for his take: “Now in its twelfth year, World Class was created as a platform for everyone. Our aim is to educate and encourage all bartenders to become part of our community, to challenge themselves and compete to be the very best they can be. All entries for the competition are judged blind and based purely on the drink submission. Last year we had women finishing in third and fourth place overall and, over the GB competition’s history, we’ve had many exceptional female bartenders enter and reach the finals. We continue to look at ways to celebrate women in the industry and we can’t wait to see what the next stage of the competition holds.” One thing’s for sure – if we want to see more women reach the top of the game in the bar industry, something’s got to give.

 

The Nightcap

The Italian liqueur based around the brilliance of bergamot

Pernod Ricard splashes out on Italicus aperitivo

Just last week drinks mega-group Pernod Ricard got its wallet out to invest in Japan’s first gin producer, The Kyoto Distillery. Well, it’s a case of another week, another transaction! This time it’s bergamot-infused aperitivo Italicus that’s joining the Pernod portfolio. The 20% ABV product is described as ‘distinguishable yet versatile’, and has already become a bartender favourite since it was founded by Italian spirits expert Giuseppe Gallo in 2016. Pernod Ricard hasn’t shared the financial details of the deal, or whether the ‘strategic partnership’ – as they call it – includes any level of acquisition, but Gallo will remain the active CEO going forward. “Since its launch, the brand has experienced success with both the on-trade and consumers, and it is now time to consolidate with this heavyweight strategic partner in order to accelerate our global distribution,” he said. “We have an ambitious plan to build Italicus into one of the world’s most successful aperitivo brands.” Gilles Bogaert, chairman and CEO of Pernod Ricard EMEA-LatAm, added: “We are thrilled to add Italicus to the Pernod Ricard portfolio and for the Group to help drive its future development.” The future’s bright, the future’s bergamot-scented.

The Nightcap

Teeling is bringing its own brand of Paddy’s Day celebrations to London

Teeling bring St Paddy’s Celebrations to London

You may have heard of the luck of the Irish, now it’s time to show your love of the Irish! This St Patrick’s Day, Teeling Whiskey is bringing the Spirit of Dublin to London, in a special all-Irish celebration at Milroy’s of Spitalfields. And what a night it promises to be, with Irish fiddlers, food for the nibblers, Celtic cocktails, and of course some delicious Irish drams. And the best part of all (apart from the whisky of course…) is that the entry is free! Milroy’s doors will open at 6pm, we’ll see you there! Obviously in the current environment do check back nearer the time for confirmation that the event will go ahead. But you can still mark your diaries for St Patrick’s Day. Pop a bottle of Teeling in your basket now to make sure you can still sip along and celebrate, even if it’s at home, on 17 March!

The Nightcap

Joe Fattorini, wine merchant and TV presenter, has campaigned for lower wine taxes

Drinks industry reacts to duty freeze

It’s been a tough year for the drinks industry with trade tariffs, Brexit uncertainty and now the Coronavirus, but there was some good news as Chancellor of the Exchequer Rishi Sunak announced a freeze in alcohol duty rates in Britain, a country with some of the highest drink taxes in the world. Joe Fattorini, wine merchant and TV presenter, who has been campaigning for a lowering of such taxes, commented: “The recognition by the Chancellor that wine is the nation’s favourite alcoholic drink and therefore shouldn’t be singled out for tax rises is welcome news for the 33 million wine fans in the UK. Now it’s time to go one step further and cut back wine tax in the coming year.” But it wasn’t just the wine trade celebrating (responsibly, natch).  Dayalan Nayager from Diageo said: “We welcome the Chancellor’s duty freeze which will provide much-needed stability in these difficult times for the industry. We are delighted that he announced his intention to reform the duty system to bring fairness for gin and Scotch whisky, which should ensure that these iconic homegrown products no longer face punitive levels of tax.” But Karen Betts, chief executive of the SWA (Scotch Whisky Association), thinks that more needs to be done: “Our industry needs continued support, through the upcoming review of UK alcohol taxation and while our exports remain subject to US tariffs. The fact remains that duty on spirits in the UK is already very high and puts Scotch whisky at a competitive disadvantage to wine, beer and cider, with £3 in every £4 spent on an average-price bottle of Scotch whisky going to the government in tax”. Regular readers, however, will only really want to know what Nightcap favourite Miles Beale thinks. Well, the chief executive of the WSTA had this to say:  “While he has not cut duty, it is reassuring to see that in his first Budget as Chancellor, Rishi Sunak MP, has taken steps to address the UK’s excessively high duty rates. He has shown he is in touch with British consumers – from all walks of life – who want to enjoy a drink without getting stung by further tax hikes. We will all raise a glass to the Chancellor tonight, who has recognised that everyone benefits from a freeze, including the Treasury.” We’ll raise a glass with you, Miles!

The Nightcap

The study found millennials and Gen Zers prefer a traditional boozer

Millennials and Gen Zers’ perfect pub revealed?

It’s fair to say that in the last half-a-century or so, quite a bit has changed. We can carry our phones with us wherever we go, fax machines are something of an urban myth, and you can’t even smoke indoors anymore! Despite this (or perhaps because of it), a recent study by SpareRoom found out that, when it comes to pubs, millennials and Gen Zers are most fond of your traditional boozer. And you can wave goodbye to millennial pink. 60% of 18 to 34-year-olds prefer your traditional wooden interior, complete with fireplaces and period fixtures, with 70% preferring wooden flooring to the carpet (though we don’t think it’s just millennials that feel this way…). But let’s not get ahead of ourselves. It’s not a total step back in time that the younger generations are after. 62% prefer speedy card payments to cash, and 41% want free wifi along with their wooden beams. The humble pint has even lost its place as the drink of choice, with 49% saying that spirits are their go-to tipple. Perhaps even more interestingly, 45% say that low-alcohol serves are their top choice when taking a trip to their local! It just goes to show that even though younger generations value a trip down memory lane, if there’s not a charging point then… you’ve gone too far.

The Belloni, named in honour of Virgina Woolf’s sister, artist Vanessa Bell

And finally. . . . literature you can drink at the Academy Hotel

Books and booze go way back, from the Bible through to Shakespeare, not forgetting Dorothy Parker’s quip about her favourite drink: ‘I like to have a Martini, two at the very most. After three I’m under the table, after four I’m under my host’. Now the Academy Hotel is celebrating this special relationship with a series of cocktails inspired by that most literary part of London (and the hotel’s location): Bloomsbury. There’s The Lighthouse to honour Virginia Woolf made with Tanqueray Gin, one for her husband called the Old Fashioned Leonard made with Woodford Reserve bourbon, and, keeping it in the family, a Belloni, a take on the Negroni paying homage to her sister, the painter Vanessa Bell. According to the press bumf all the drinks are “created especially using the finest ingredients and hand-selected garnish”. No machines picking the garnishes at the Academy. No sir!

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Trust the algorithm: The future of AI in booze

Last month, Johnnie Walker’s parent company Diageo rolled out artificial intelligence (AI) whisky selector ‘What’s Your Whisky’, which analyses drinkers’ flavour preferences to pair them with their perfect single malt…

Last month, Johnnie Walker’s parent company Diageo rolled out artificial intelligence (AI) whisky selector ‘What’s Your Whisky’, which analyses drinkers’ flavour preferences to pair them with their perfect single malt Scotch. Here, we take a look at the ground-breaking technology, and consider the ways in which algorithms could revolutionise the drinks industry in years to come…

Think back to a bottle of alcohol you bought without ever having tried it. What compelled you to pick that one, rather than another? Perhaps it was the look of the label, or the price. Maybe a friend recommended it, or you spotted it on this very blog. Or, if you’ve just road-tested Diageo’s new AI whisky selector, it might be because an algorithm told you to.

Named ‘What’s Your Whisky’, the selector uses FlavorPrint taste profiling technology to match your individual tastes to one of 18 featured single malts, explains Benjamin Lickfett, head of technology & innovation at Diageo. It asks eleven questions to understand your preferences – e.g. ‘how often do you eat bananas? How do you feel about chillies?’ – and then analyses your responses.

“To do this, we use an algorithmic machine learning analysis of 500 different flavour points based on data from the food science and expert sensory science sectors,” he continues. “Once individual flavour preferences have been mapped, the app uses AI to continuously learn what drives consumer preferences.”

Team Circumstance: Liam Hirt, Mark Scott and Danny Walker

Elsewhere, AI isn’t just matching you with your optimum booze pairing. It’s creating it. In November, Circumstance Distillery created the world’s first AI gin, called Monker’s Garkel, in collaboration with tech companies Rewrite Digital and Tiny Giant. They designed a ‘recurrent neural network’ named Ginette, explain Liam Hirt, Circumstance co-founder. 

“She was trained to compose gin recipes using an enormous data set of botanical and recipes,” Hirt says. “We chose her best two recipes for further traditional development at Circumstance Distillery. One recipe emerged as a favourite, although it was very close. Ginette also came up with the name for the gin. A separate neural network was used to create the label and the wording on the back of the bottle.”

Circumstance isn’t the only producer to harness the power of AI to make great-tasting spirits. In May last year, Swedish distillery Mackmyra teamed up with Microsoft and Fourkind to create a whisky informed by Mackmyra’s existing recipes, sales data and customer preferences. In January 2017, Virgin’s travel arm partnered with super-computer Watson to analyse the social media posts of 15 million holidaymakers, match them to 5,000-plus flavour descriptions and reviews, and create a one-off rum recipe at Barbados’ Foursquare Distillery.

Is there a danger our industry’s tastemakers could soon be overthrown by AI distillers? Not quite. “AI technology is in its infancy, and is not ready to take over from a skilled distiller like those at our distillery,” reckons Hirt. “Where I see AI making a difference in the near future is as a creative muse used during product development. At Circumstance Distillery we do a lot of product development and contract distillation for customers. AI in its current form can be a useful tool at the brainstorming stage to contribute ideas that might be quite different and take development in an unexpected and novel direction.”

Would you take a recommendation from one of these?

In what ways, then, could AI potentially revolutionise the industry as we know it today? For now, the answer lies in behind the scenes operations. French drinks company Pernod Ricard, which owns Jameson whiskey and Beefeater gin, has been “developing a series of successful pilots and then projects at scale for quite a large array of applications” for a few years now, explains global media and content hub leader Thibaut Portal.

This could be something as simple as identifying trending venues using data from Google Maps, Google Venues traffic, Trip Advisor and social media channels, he explains; information that helps the company map and structure its approach to the on-trade. Automated algorithms help the company optimise its social media campaigns, too – by defining and predicting best days and hours of the week to interact with consumers as well as personalising messages and communications. 

“We have applied AI mainly so far and at scale for our marketing and sales department activities, as data are massive and easy to collect,” says Portal. AI technology definitely enables us to react faster and prepare for more informed decisions, leveraging and computing data available internally or sourced externally in a flash. It provides solid analysis capabilities and unlocks new business opportunities: from product launch to market share increases.”

While it’s still early days for Diageo’s customer-facing whisky selector – which launched across nine European countries in six languages – Lickfett says the team is excited about the potential of this untapped tech. “Once we’ve received the initial results, we’ll be looking to optimise how we integrate the AI experience in bars, supermarkets, online and beyond,” he says. “As with any new technology application, it is key to put the consumer at the centre of the experience, ensuring real value is added and to avoid creating technology for technology’s sake.”

The stills at Circumstance in Bristol

He makes a point. With that in mind, are there any challenges the industry might need to overcome to integrate AI technology successfully? The most obvious one, Hirt says, is knowledge. “Circumstance Distillery is very tech-focused, with successful projects such as issuing ‘whisky tokens’ in the form of our own cryptocurrency,” he says. “Most small businesses in the drink sector are not as tech-focused as we are.”

It’s a sentiment backed by Portal. “AI technology has developed so fast with so many suppliers that confusion is already there,” he explains. “It requires expertise, knowledge and capacity to select the right project.” With a little knowledge, however, the sky’s the limit. “There are so many offers on the market, available and easy to access for all,” he says. “We are entering a democratisation phase, as well as a learning curve for all to build.”

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Old Buxton’s almanack 2020

Today industry veteran Ian Buxton peers into the future to see what the wide world of drinks will bring in 2020. Warning, it’s not worth betting your house on his…

Today industry veteran Ian Buxton peers into the future to see what the wide world of drinks will bring in 2020. Warning, it’s not worth betting your house on his predictions. 

In looking into my crystal ball, I determined for this final column of 2019 to seek out the views of senior and influential industry leaders on the prospects for the spirits industry in the coming year and publish a range of informed and authoritative views on what the future holds for all of us.

Then I thought, ‘sod it, that’s a lot of work and they’ve no more idea than I have’, so here, in a spirit of frivolity entirely unsuited to the impending environmental apocalypse that’s about to engulf the known universe / fantastic economic Boris Boom as we ‘get Brexit done’ (delete as applicable), are the predictions to be found in Old Buxton’s Almanack (price several large ones at a PR junket, sorry ‘media briefing’, near you).

The following article contains forward-looking views and opinions. Master of Malt accepts no liability for any decisions taken on the basis of this ‘information’.  In fact, Master of Malt doesn’t accept any liability for anything. Frankly, you’re on your own.

January: Mystery Egyptian collector Mustafa Dram pays £1m at auction for a piece of paper with ‘Macallan’ written on it. Ken Loach announces filming to start on Angels’ Share 2, starring Charlie MacLean as himself and Jacob Rees-Mogg as Dr Dick Horgan, would-be PR exec. Two new craft gins launched this month.

Gin

There’s going to be a lot of gin in 2020

February: American craft distillery Ultimate Spirits launches Ultimate Monster Peat Whiskey (also available in herring barrel finish).  Pernod Ricard buys the distillery. Four new craft gins launched.

March: Not to be outdone the folks at Bruichladdich reveal their ultimate peated whisky, The Peat Behemoth.  Distilled by their peat master Peter ‘Peaty’ Peterson in peat-fired stills and aged in casks buried in a peat bog, each bottle contains a peat widget that releases a concentrated burst of phenols when the bottle is opened. “It’s verra peaty,” says Peterson “but ah just keep mine in the safe. We’re hoping Mustafa Dram will visit soon.”  Eight new craft gins launched.

April: Mystery Egyptian collector sells piece of paper with ‘Macallan’ on it for £1.5m to Cayman Islands based ‘whisky investment fund’, but pays £5m for bottle of Macallan 10 Year Old.  “It says Macallan on the label,” says Dram. “Look, I can see it here.” 16 new craft gins launched.

May: Scottish First Minister Nicola Sturgeon raises stakes on Boris Johnson with unilateral declaration of Scottish independence and reveals ‘Resource Tax’ on distillery water supplies.  “It’s Scotland’s water,” she cries into her Irn Bru. 32 new craft gins launched.

June: Chivas Brothers cancels Chinese project and announce £200m investment in new Carlisle distillery. SWA commences legal action against the estate of deceased country singer Glen Campbell for ‘passing-off’. 64 new craft gins launched.

July: Greece leaves the Euro. The New Drachma immediately devalues by 50%. Greek spirits market collapses.  Scotland applies to join the EU. Construction begins on Boris’ Wall along Scotland/England border. English Whisky Association applies for GI protection for ‘English whisky’.128 new craft gins launched.

August: Nothing happens in August. Everyone is on holiday in Greece.  Greek spirits market recovers. New Scottish currency ‘The Bawbie’ immediately devalues 50%.  No-one notices. 256 new craft gins launched.

September: Macallan launches £10m Ridicularius with label by Banksy; only bottle bought by Geneva-based whisky investment fund Fleece, Ewe & Runne which outbidded Mustafa Dram.  512 new craft gins launched.

October: “Rum is the new gin,” claims rather pompous PR hack Dr Dick Horgan.  No-one tells consumers as gin craze continues unabated: 1,024 new craft gins launched.

“Can you believe what they’ll pay for this stuff?”

November: Diageo re-opens Port Ellen and Brora distilleries in a move to “restore authenticity to single malt”.  Whistleblower reveals leaked internal email reading “can you believe what they’ll pay for this stuff? I mean seriously.”  Banksy Macallan self-destructs; shattered bottle now worth £20m. 2,048 new craft gins launched.

December: Geneva-based whisky investment fund Fleece, Ewe & Runne files bankruptcy papers. Macallan launches limited edition £150m Absurditas, each bottle comes with a free distillery.  Gin consumers notice they’re drinking mostly flavoured vodka; 4,096 new craft gins launched; Pernod Ricard buys them all. Master of Malt rebranded as Master of Gin.

Enjoy your passionate handcrafted artisanal journey to 2020 and I’ll see you in the New Year.  Slainte! 

 

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Could Chinese single malt whisky be a Trojan Horse?

The whisky world is full of excitement at news that Pernod Ricard has begun work on a single malt distillery in China. Ian Buxton, however, isn’t so sure this is…

The whisky world is full of excitement at news that Pernod Ricard has begun work on a single malt distillery in China. Ian Buxton, however, isn’t so sure this is a good thing for Scotch whisky. In fact, he thinks that this development might sound the death knell for the industry’s global dominance. 

As you will have read elsewhere, Pernod Ricard has recently announced that they have begun construction on a new single malt distillery in China. According to its press release, the Emeishan Malt Whisky Distillery represents “a potential investment of one billion RMB (US $150 million)” and the 13-hectare distillery site “will boast a state-of-the-art malt whisky distillation facility, due to begin production in 2021”.  Pernod Ricard has not given details of the anticipated production simply replying that “it’s too early to confirm a figure.” Speaking off the record, sources close to the project talk of two pot stills but with scope for expansion.

What are we to make of this news? Most commentators so far have done little more than breathlessly recycle the press release – which, to be fair, is pretty breathtaking. A Chinese single malt distillery, even an initially modest one, is a genuinely new idea and something which could fairly be described as radical, even epoch-making. Except it’s not actually a new idea. Back in 2014 in a book, The Science and Commerce of Whisky, I co-wrote with Professor Paul Hughes, then of Heriot-Watt University, I imagined the future thus:

“There now appears no technical reason why high-quality whisky cannot be produced in the most unfavourable of climates… [and] there would not appear to be any significant technical barrier to entry for new producers.… a new producer might emerge in, say, China utilising the latest technology…[and] enjoy cost advantages in production and shipping, potential protection within tariff walls and, with skilful marketing, patriotic support from a consumer able to purchase a product that looked and tasted like a high quality import at local market prices.   …established producers could be faced with significant competition. Why would our hypothetical new distiller not wish to compete for a share of a growing, profitable and fashionable market on their own doorstep?”

the Emeishan Malt Whisky Distillery

Artist’s impression of the the Emeishan Malt Whisky Distillery

Why not indeed? Let’s put to one side the dubious morality of doing business in one of the world’s most repressive regimes. Pernod Ricard certainly has, telling me in response to my enquiry, that “we have a presence in many different markets with many shifting political landscapes and therefore do not provide political commentary.” So sip the shark fin soup with your new partners and look away.

Or, simply weep for Scotch whisky, for what we see here is the first nail in Scotch’s coffin; a Trojan Horse if you will. Oh, don’t be absurd, you say. Stop over-reacting. Well, I don’t believe so. Certainly not next year, probably not for a decade or more, possibly not even in my lifetime, but this marks the beginning of the end of a once-dominant industry. 

Once upon a time we built things here in the UK – ships, for example, and televisions and all kinds of consumer goods. More pertinently, once upon a time, the Irish whiskey industry led the world. With the largest stills and the best-selling brands they were the giants of their day.  But it took less than fifty years for that hegemony to be utterly destroyed. History suggests that currently well-entrenched and dominant market positions are far from impregnable and Scotch and other ‘traditional’ producers would do well to consider potential challenges, not facilitate them.

Jean-Etienne Gourgues, Pernod Ricard's MD for China

Jean-Etienne Gourgues, Pernod Ricard’s MD for China

I don’t imagine for a moment that Pernod Ricard thinks it will end this way. With a market share of around 20% of global Scotch and substantial investment there, it certainly isn’t looking for a self-inflicted wound. Yet, this I believe is the probable long-term outcome of this spectacular Chinese venture. After all, as Pernod’s Jean-Etienne Gourgues, MD for China says “we’re going to be transferring our world leading whisky-making expertise to China” using “major process equipment [which] is sourced from Forsyths, the best-in-class in the distillation equipment industry.” 

The more drinkers are persuaded that great whisky can be made anywhere in the world, the more that Scotch whisky’s premium cachet and exclusivity will fade. This is the start of a very slippery slope and today’s confidence can all too easily be revealed as tomorrow’s complacency.

Perhaps the Bible has a lesson.  In 1 Kings 18:44, it reads: “And it came to pass at the seventh time, that he said, Behold, there ariseth a little cloud out of the sea, like a man’s hand. And he said, Go up, say unto Ahab, Prepare thy chariot, and get thee down, that the rain stop thee not.”

Perhaps it’s time for Scotland to buy an umbrella.

 

 

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Hops and grass, a match made in heaven?

As various Conservative politicians tumble over themselves to admit their early experiences with drugs of varying illegality, but within limits naturally, it seems as good as time as any for…

As various Conservative politicians tumble over themselves to admit their early experiences with drugs of varying illegality, but within limits naturally, it seems as good as time as any for Ian Buxton to look into the drinks industry’s flirtation with weed.

Yes, cannabis.  Or dope, grass, bhang or pot – call it what you will, it’s currently taking up a great deal of the time, attention and budget of the drinks industry’s senior executives.  Not that they’re smoking the stuff or baking it into their lunchtime snacks, you understand, but a lot of money is changing hands. Cannabis is shaping up to be the next big thing after alcohol.

Much of the activity currently takes place in North America. Canada has liberalised its laws on cannabis and a number of US states are poised to follow. Cannabis-infused drinks are under active development with brewers leading the way. As just one example, giant Canadian brewer Molson Coors took a majority stake in August 2018 in a joint venture with cannabis producer, The Hydropothecary Corporation. It’s taken the resulting Hexo Molson company less than a year to develop their first products, which will go on sale this December as soon as they become legal in Canada.

And what happens in Canada crosses the border to the US fast though currently Federal law prohibits brewers from using marijuana in beer. That hardly presented a problem to the noted craft brewer Keith Villa, the man behind Blue Moon Belgian Wheat Beer. His Ceria Grainwave Belgian-Style White Ale has no alcohol and but includes 5 milligrams of THC, the high-producing ingredient found in cannabis plants. It’s currently available in Colorado, with further distribution planned.

Ceria Brewing

Image courtesy of Ceria Brewing Company

Likewise San Diego’s Two Roots Brewing Co. which has five styles of non-alcoholic THC beer available in California and Nevada. Other craft brewers are piling in, and this hybrid category is rapidly gathering momentum. Apart from the obvious attraction, drinkers seem to be motivated by the wellness trend that is attracting younger US consumers – an alcohol-free buzz definitely fits with the millennial zeitgeist.

A few craft brewers doing funky things is all very well, however, but what about the big boys.  Well, they won’t all fess up to their plans but, behind the scenes, work is definitely going on.  After all, as Spiros Malandrakis, Euromonitor’s senior alcoholic drinks analyst explains, the industry needs to realise that it can’t stop cannabis’ inexorable rise. The management “can complain”, he says, “but this is going to happen. They can either sit in their offices and say: ‘Oh my God, our industry’s going to die,’ or they can do something and evolve alongside it.”

And, of course, they are. Heineken, for example, owns California’s Lagunitas Brewing, maker of Hi-Fi Hops.  According to their ‘Brewmonster’ Jeremy Marshall, “We’ve often dreamed of hops and their cannabis cousin partying together at the family reunion. We wanted to bring this party to life in a beverage. It’s high-time that good beer inspired a provocative, yet refreshing non-alcoholic alternative. With a smidge of California sun-grown cannabis in every sip.”

For the moment, Diageo has yet to make a move.  Though rumoured last year to be in talks with three Canadian cannabis producers the official line is that they are “watching” the market but that cannabis-infused alternative drinks have yet to make any discernible impact on their North American sales. “I wouldn’t call them a threat,” says their North American chief Deirdre Mahlan.  

Cannabis, coming soon to a bar near you (if you live in Canada or Colorado)

Pernod Ricard take much the same line.  According to CEO Alexandre Ricard: “We’re seriously monitoring the situation and starting to consider if it (cannabis) would or would not fit in our portfolio.” He went on to say: “We’re not there yet, we’re currently just analysing the data and observing the market from a consumer point of view in a number of US states and Canada. At this stage, and let me be very clear, we have no evidence whatsoever that cannabis legalisation may have an impact on premium spirits consumption.”

Well, perhaps not.  But others don’t agree. Legal marijuana in the US is predicted to reach a value of $23bn by 2022 and that’s too lucrative a market to ignore. Step forward Constellation Brands, a major US drinks business (products include Corona Extra lager; Casa Noble Tequila; High West whiskey and strategic investments in a number of craft distillers), who last year pumped almost $4bn into Canopy Growth, a Canadian cannabis group. This followed a previous smaller investment which made Constellation the first Fortune 500 company and the first major alcoholic beverage maker to take a minority stake in a marijuana business.

Others will surely follow.  Let’s hope their money doesn’t go up in smoke.

Though he has neither a beard nor any visible tattoos or piercings, Ian Buxton is well-placed to write about drinks.  A former Marketing Director of one of Scotland’s favourite single malts, his is a bitter-sweet love affair with Scotland’s national drink – not to mention gin and rum, or whatever the nearest PR is pouring. Once, apparently without noticing, he bought a derelict distillery. Follow his passionate, authentic hand-crafted artisanal journey on the Master of Malt blog.  Or just buy his books.  It’s what he really wants.

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Beefeater parent Pernod Ricard snaps up Malfy Gin

Pernod Ricard has got a taste for juniper! The drinks group released a statement this morning confirming it’s about to buy Italy-based Malfy Gin, growing its gin portfolio to six….

Pernod Ricard has got a taste for juniper! The drinks group released a statement this morning confirming it’s about to buy Italy-based Malfy Gin, growing its gin portfolio to six.

“This acquisition is true to our long-standing strategy of investing in brands with strong potential in growing categories,” said Christian Porta, MD of Pernod Ricard’s Global Business Development arm.

Malfy Gin is made by the Vergnano family in Moncalieri, and is available in four varieties: Originale, Con Limone, Con Arancia and Con Rosa. It’s produced using genuine Italian ingredients including juniper, coastal-grown lemons, Sicilian blood oranges and pink grapefruits.

It has already proved popular in big drinks markets around the world, including the US, Germany, and here in the UK.

Pernod Ricard hasn’t said how much it has paid for the brand, which will join the likes of Monkey 47, which it partnered with in 2016, and Ungava, a 2018 acquisition, once the transaction goes through.

“We are excited to see Malfy Gin move to the Pernod Ricard family of brands,” said Elwyn Gladstone, founder of Biggar & Leith, which launched Malfy in 2016.

“We believe that with their stewardship and expertise in building super-premium spirits brands, Malfy will continue to flourish.”

The deal is expected to close shortly – and it seems likely we will see more brand-buying from the drinks giant. “In line with the launch of our ‘Transform and Accelerate’ strategic plan, we will continue actively managing our fantastic portfolio of brands,” Porta added in the statement.

Malfy Gin Pink Lemonade

Malfy Gin Pink Lemonade

Malfy is pretty popular here at MoM Towers. If the news is giving you a bit of a hankering for a gin cocktail, why not give this super simple Pink Lemonade a go, made with Malfy Gin Rosa.

Take an ice-filled Highball glass and mix two parts Malfy Gin Rosa with one part Limoncello. Top with three parts soda water and garnish with a slice of lime and a raspberry (if you’re feeling fancy). Enjoy!

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The Nightcap: 5 April

It’s been a big week for Irish whiskey, BrewDog, and our very own blog. The Nightcap is here with all the stories from the week! April has arrived, and with…

It’s been a big week for Irish whiskey, BrewDog, and our very own blog. The Nightcap is here with all the stories from the week!

April has arrived, and with it came news both real and fake. Of course, the storied tradition of ‘spend the first morning in April lying through your teeth at every opportunity’ continued this year, but that’s not what we’re here to talk about. We’re here for the news. The newsiest of news! The news built upon facts, but also built upon booze. The Nightcap is held up by those two pillars: facts and booze. Like Stonehenge, except not big rocks.

Anyway, it was a busy week on the MoM Blog, which we colloquially referred to as Blogmageddon here at MoM Towers (we know how to have fun). Henry celebrated the news of Bruichladdich’s plan to build on-site maltings, treated us to a Daiquiri for Cocktail of the Week, and then found out the buzz around mead. Jess showed off Mackmyra Äppelblom for New Arrival of the Week, looked at the announcement of a new distillery in Donegal, Ireland, and finally met batman. Not that one, the other one, the one with the mezcal. Adam took a booze-based tour of Scotland’s whisky regions, and chatted with The Whisky Works’ Gregg Glass. Annie got us all hyped up about the upcoming Scotch whisky distilleries that we can’t wait to visit. We had a guest blog from Nate Brown about how not to launch a new drink, we announced the winner of our Yellow Spot competition, and we launched Google Pay as a payment option. Then we got involved with the whole ‘lying through our teeth thing’ (but then came clean about it). Blogmageddon indeed!

After all that, it’s probably time to bring you what else went down this week!

masons

We wish the team at Masons Gin a speedy recovery

‘Still explosion’ causes fire at Masons Gin distillery

Sad news came from Yorkshire this week. Masons Gin, set up in the Dales six years ago by husband and wife team Cathy and Karl Mason, suffered an explosion. According to numerous reports, one of the stills blew out, causing a major fire. The Masons team put a statement on social media shortly afterwards. “We’d like to thank everybody for their concern and well wishes following a fire at the distillery today,” it read. “We can report that all staff are unharmed and there are no injuries sustained. We’d like to express our thanks to the emergency services and staff at SPAR for their support this morning.” We’re thinking of everyone at the distillery and hope things are back up and running soon.

Dublin-Liberties

A ‘momentous achievement’, says The Irish Whiskey Association

Irish spirits get GI recognition

Top news, folks! Irish whiskey, Irish cream liqueurs and Irish Poitín have all secured geographical indication (GI) status in the EU. What does this mean? Basically, both in the EU and markets that the EU has trade agreements with, a product can only be labelled as Irish whiskey, gin or Poitín if it was made on the island of Ireland to set production methods and standards. Single malt Irish whiskey, pot still Irish whiskey, blended Irish whiskey and grain Irish whiskey were all included in the GI agreement, which the country’s drinks industry first submitted in 2014. It essentially means it will be much harder for people to fake Irish drinks or make misleading statements on non-compliant products. The Irish Whiskey Association called the development a “momentous achievement”, giving the drinks the “strongest possible protection”. Best raise a dram of something Irish!

Pernod Ricard to ban single-use promo plastics by 2025

Global drinks group Pernod Ricard, which owns the likes of Beefeater, Chivas Regal, The Glenlivet and Havana Club, has published its 2030 Sustainability & Responsibility roadmap (see video above). The document sets out eight “ambitious and concrete” targets, each developed to support the United Nations’ Sustainable Development Goals. Under Biodiversity, Pernod Ricard has pledged to have a dedicated project with evert affiliate, and as part of Regenerative Agriculture, there will be projects to improve topsoil, watershed and ecosystems in eight wine regions. As part of its Equal Pay and Future Leadership banner, the group has pledged to ensure equal pay by 2022 and gender-balanced top management teams by 2030. Shared Knowledge and Learning will see 10,000 bartenders trained in being anti-waste and plastic-free, and on the topic of Packaging and Waste, all promotional single-use plastic items will be banned by 2025. A Water Balance and Carbon Footprint focus will see the company’s total carbon footprint cut by 50%. Pernod Ricard’s Alcohol Misuse focus will see every affiliate have at least one programme to fight problem drinking; while under the Responsible Party pillar, more than one million young adults will learn about responsible consumption. “These 2030 commitments provide us with a focused framework across our business in helping to address some of the biggest sustainability issues, so consumers can enjoy our products in a convivial and sustainable way,” said Vanessa Wright, VP Sustainability & Responsibility. Go Pernod!

Scotch Whisky collection

The most extensive and famous private whisky collection in the world is set to stay!

Diageo Claive Vidiz Scotch collection to stay in Edinburgh

Anyone who has visited the Scotch Whisky Experience in Edinburgh will remember the Diageo Claive Vidiz collection. The 3,384 bottle-strong haul includes some seriously rare and covetable expressions, including a Buchanan’s whisky bottle dating from 1897! It was Brazilian businessman Claive Vidiz who gathered the collection over 35 years before it was acquired by Diageo in 2009. It’s been on display at the visitor attraction ever since, attracting a whopping 1.5 million whisky fans. And a deal has been struck to keep it in situ for another 10 years! “The Diageo Claive Vidiz Collection is uniquely eclectic, with brands from across the whole industry and ranging from extremely rare bottlings to everyday drams from years gone by. It really gives visitors a fascinating insight into our whisky history,” said Christine McCafferty, Diageo’s chief archivist. The Scotch Whisky Experience has just revamped its display units for the collection, to make sure the bottles are kept in prime condition for the next decade. Susan Morrison, chief executive of the Scotch Whisky Experience, added: “After 10 years of seeing the collection every day we still have the privilege of seeing the reaction of surprise and delight on the faces of each of our visitors as they enter the collection vault for the first time.” We’ll be up again soon!

brewdog

The BrewDog Distilling Co. has arrived (complete with scary wolf)!

BrewDog reveals more spirits, plans a beer hotel

Sound the klaxons, The BrewDog Distilling Co. is here! Yes, BrewDog, responsible for your favourite craft beer, has launched some quite incredible spirits. Although it’s still fairly shrouded in secrecy, here’s what we know. Flagship gin LoneWolf has been on our radar for a while, and is juniper heavy with a touch of lavender. But there’s now another gin, Zealot’s Heart, a small-batch expression “made by zealots for zealots”. Then, we are also treated to Rogue Wave, “a vodka you won’t forget”, dedicated to the co-founder’s cousin, One-Armed Alex, who you can spot on the label. Finally, the distilling team has collaborated with a trio of leading spirit-makers to create the Boilermaker Series, sporting three limited-edition whiskies that are actually designed to be paired with BrewDog craft beer. What a spread! If you think BrewDog has forgotten a certain spirit, fear not. Next on the cards is an authentic spiced rum aged in oak, though you’ll have to wait a little longer for that one. But there’s more! The team has certainly been busy, because this week it also revealed it’s planning the UK’s first craft beer hotel. Known as DogHouse London, it will have its own craft beer museum, fresh craft beer you can pour for yourself in each room, and something called a shower-beer fridge. At least being in the dog house won’t be such a bad thing now. We’ll wag our tails to that, BrewDog!

Glenfiddich

Say hello to the new Glenfiddich UK ambassador: Alex Walker

Meet new Glenfiddich UK brand ambassador, Alex Walker!

We have a new national brand ambassador at Glenfiddich, folks! Independent family distiller William Grant & Sons has confirmed Alex Walker has taken on the role with immediate effect. Walker, who began his career in Australia before working in prestigious hotels bars The Beaufort Bar at The Savoy and Artesian at The Langham, will be tasked with talking all things Glenfiddich Distillery as often as possible (or ‘elevating brand awareness’, to use the industry term). He’ll also keep up comms between the brand and whisky drinkers, bars and restaurants, retailers and the press. Stephen Rutherford vacated the role after taking up the Glenfiddich UK brand manager position. “Alex has proved himself to be an exceptional candidate and a passionate whisky enthusiast, ticking all of the boxes for the role,” he said. Walker added: “I am extremely excited to be joining the William Grant & Sons UK family. It is a huge honour and privilege to work for a brand that represents over 130 years of history, heritage, and experimentation. I can’t wait to be part of this journey and help craft future success for Glenfiddich!” Congratulations, Alex!

Dewar’s releases film starring Game of Thrones’ Iwan Rheon

To celebrate the launch of its new Double Double range of whiskies, Dewar’s has teamed up with a whole bunch of glitzy actors to produce Four: four short films set in the Savoy Hotel in London. First up is Tuppence Middleton (you might remember her from TV series such as War and Peace and Black Mirror), alongside the likes of Iwan Rheon, who plays the baddest of all the baddies from Game of Thrones, and Jack Farthing from Poldark. The film is named after the four-stage ageing process used in these whiskies (step 1: ageing individual grains and malts separately; step 2: blending malts together and ageing, blending grains together and ageing; step 3: marrying the two; step 4: finishing in sherry casks). The Double Double (2+2=4, geddit?) range consists of three luxury age-statement whiskies: a 21 year old finished in oloroso casks; a 27 year old finished in palo cortado wood; and a 32 year old finished in PX barrels. We had a sneak preview with master blender Stephanie Macleod (at the Savoy, natch) and were extremely impressed. According to Macleod, the special ageing process is all about “the pursuit of smoothness”. It’s not unusual these days for drinks brands to make starry promotional films but, Macleod reminded us, Dewar’s was the first. Tommy Dewar commissioned a cinema advert for his whisky way back in 1898. Now there was a man ahead of his time.

talisker

It’s the Wild Spirit tour and bartender competition!

Talisker kicks off Wild Spirit tour and bartender competition

Isle of Skye’s Talisker Distillery has launched a fancy new bartender training programme and competition – the Wild Spirit Whisky Tour! That’s right, no more Race to Skye. Instead, we’ve got a new initiative which kicks off with a 20-stop UK-wide Wild Spirit Whisky Tour inspired by Talisker’s ‘Made by the Sea’ campaign. It runs until 19 April, and events will be delivered by Talisker brand ambassador Jason Clark. He’ll educate bartenders on the distillery’s history and production, and will explore Wild Spirit cocktail techniques. Once that’s wrapped up, bartenders will be invited to submit a Wild Spirit serve, from 20 April to 15 May, on behalf of their bar. The three bars chosen by a judging panel will win a Talisker Wild Spirit adventure for three members of staff! “For two years running, Talisker’s Race to Skye competition was a huge success and we’ve been delighted with the support and excitement received from the nation’s bartenders,” said Clark. “This year, we’ve mixed things up a little and have advanced the event into an all-new training programme and competition, the Talisker Wild Spirit Whisky Tour, which aims to reach and engage as many bartenders as possible.”

Tempus Fugit Spirits

The Tempus Fugit Spirits range was on show at Ziggy’s Bar at the Hotel Cafe Royal

Tempus Fugit Spirits eyes up cocktail bars

We found ourselves at Ziggy’s Bar at Hotel Cafe Royal last week for an extra-special tasting of Tempus Fugit Spirits. Founded in 2007 by John Troia, the brand’s birth coincided with the reintroduction of absinthe into America. Troia and his partner collected old absinthes and paraphernalia, so when the ban was lifted in 2007 they decided to corner the market. And now time has come for a push into cocktail bars! Tempus Fugit has an expansive portfolio of liqueurs and digestifs, as well as many absinthes. The range of spirits are all made from historic recipes, dating back to the 19th century. Including Gran Classico Bitter, Creme de menthe and Fernet del Frate. Jack Hanlon made some fabulous cocktails with the spirits, including a 20th-century cocktail using Creme de Cacao, Kina L’Aero D’Or and gin, and a Banana Bliss from the Cafe Royal Cocktail Book 1937 using Creme de Banane and Cognac. Yum.

hangover free alcohol

You can always avoid a hangover by drinking responsibly, of course

And finally… could hangover-free alcohol actually become A Thing?

While we always intend to drink responsibly, many people have, on occasion, slightly over-indulged. The resulting hangover is NOT fun. So we read a story from Food & Wine this week with interest. A chap called David Nutt from Imperial College London has been working on something called ‘alcosynth’ for some time. It’s billed as a synthetic form of alcohol that gives you all the fun effects but none of the nasties. Up until now, he’s not been too optimistic about the timeline, suggesting it could replace regular alcohol by 2050. But there’s been a development! Apparently, he’s consumed the stuff himself already, and has cut the projected pipeline to a mere five years! The bad side? Nutt says he has to mix it with fruit juices to mask the taste. We’re not sure what the alternative is if you’re into Martinis or Negronis, but if a super-sweet Piña Colada floats your boat, you could be hangover-free before you know it. But remember, folks – sip, don’t gulp.

And that’s a wrap for this week, folks. We hope you enjoyed The Nightcap – have a tip top weekend.

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The Nightcap: 15 March

Rock, rye and Bristol – that’s what The Nightcap is about this week (among other things. There are many, many other things, too). Time to dig in! Spring is here….

Rock, rye and Bristol – that’s what The Nightcap is about this week (among other things. There are many, many other things, too). Time to dig in!

Spring is here. Kinda. Meteorological spring has been here for a while, but astronomical spring is kicking off next Wednesday. Also, the weather has still been a bit grim. We’re in a bit of a weird mini-season, which we’re going to call wing, partly because it’s the words winter and spring smooshed together, and partly as an homage to Wings, the band The Beatles could have been. Anyway, kick start your wonderful wing weekend with our weekly round-up of booze news – it’s The Nightcap!

Here’s what has been happening on the MoM Blog this week. Our Annie chatted to Knappogue Castle Irish Whiskey’s Tony Carroll and then showed off our Cocktail of the Week – The Shallow Negroni. Henry started up a new weekly feature for the blog focusing on exciting new arrivals at MoM Towers, and then did a spot of reading (whiskey-related reading, of course). Kristy caught up on all things Irish whiskey with Irish Distillers master blender Billy Leighton, and had a look at the plans for Gordon & MacPhail’s upcoming distillery. Adam then checked out the new series of photogenic whiskies from Berry Bros. & Rudd. Good stuff all around.

Now. On with the news!

Pernod Ricard

Will Pernod Ricard follow in the footsteps of Diageo and sell its wine brands?

Is Pernod Ricard about to sell its wine brands?

This week, we’re kicking off The Nightcap by dipping our toes into the world of reports, speculation and rumour – but if true, this development could significantly shape the structure of the global wine industry. On 13 March, Bloomberg reported that Pernod Ricard, best-known perhaps for its Jameson, The Glenlivet, Beefeater, and Havana Club spirits brands, is thinking about selling off its wine division. Why is this significant? Because its wine portfolio includes the likes of Jacob’s Creek and Campo Viejo, some of the biggest wine brands in the world. Pernod Ricard itself is tight-lipped, but if it does decide to sell up, it wouldn’t be the first spirits-maker to sharpen its focus on spirits by sacking off the wine. In 2015, Diageo offloaded its Chateau and Estate wine brands to Treasury Wine Estates, and in 2017, Campari Group sold off the Château de Sancerre winery, its final foothold in wine. Will Pernod Ricard follow suit? We’ll have to wait and see – probably with a glass of wine in-hand.

WSTA Brexit

Brexit is difficult and confusing. Booze? Now that we understand…

WSTA ‘delighted’ by apparent Brexit delay

If you’ve had one eye on UK politics this week, you’ll know there’s been a right load of drama. Votes left, right and centre, rebellious MPs, and more confusion than how and why Stonehenge was built – it’s been a palaver and a half. One group who have some sort of handle on what it all means for drinks is the Wine & Spirit Trade Association (WSTA). On Wednesday, the day after Theresa May’s deal was thrown out (again), Miles Beale, WSTA chief exec, said the drinks trade faced “deeper uncertainty, and for longer”. He continued: “We welcome the decision that there would be a temporary suspension of tariffs on wine and most spirits under ‘No Deal’,” adding that more action was needed to keep the booze industry flowing. He was in chirpier spirits on Thursday though, when he said the WSTA was “delighted” to see ‘No Deal’ off the table. But is it actually? Beale said it was “imperative” for the government to pass emergency legislation before 29 March, the UK’s current leaving date. Still confused? Us too. “The wine and spirit industry still lacks clarity as to what the trading landscape will look like when we do leave the EU,” Beale continued. Can we have some of that clarity too, please?

Foo Fighters

It’s Times Like These you learn to love bourbon! Image: Andreas Lawen

Foo Fighters named Bourbon & Beyond headliners

Like your bourbon with a side of rock and folk? Then you’d better head on down to Louisville, Kentucky from 20-22 September. Annual festival Bourbon & Beyond, founded by whiskey author Fred Minnick and music exec Danny Wimmer, is a celebration of bourbon, music and food (throw in cats and you’ll have our top four all-time favourites), and this week the line-up was announced. Top of the bill? The Foo Fighters! Other acts include John Fogerty, The Flaming Lips, Joan Jett and the Blackhearts, and loads more, including one big name yet to be revealed. The bourbon line-up is also pretty impressive. Festival-goers will be able to sample more than 40 brands, including the likes of Blanton’s, Buffalo Trace, Coopers’ Craft, Evan Williams, Four Roses, Jim Beam, Knob Creek, Maker’s Mark, Michter’s, Old Forester, Wild Turkey, WL Weller, and Woodford Reserve. Blenders and distillers will be on hand to dish out info about their brands, and there’s a full programme of masterclasses, too. Tickets go on sale today, 15 March! Time to book some flights…

Aber Falls

All smiles at Aber Falls distilling Wales’s first rye

Aber Falls distils Wales’s first rye!

Rye whisky fans, we bring you glad tidings: Aber Falls has distilled its first ever rye whisky! It seems that Aber Falls is a distillery of firsts, as it is also the first whisky distillery that North Wales has seen for over 100 years. The distillery has been producing new-make malt spirit for just little over a year, since January 2018. Of course, the rye whisky will only be available from 2020, once it’s mature. Though it appears rye is the first of many plans, as the distillery is aiming to put itself on the world whisky map, building a portfolio fit for the next 20 years. Innovation is key to the distillery and James Wright, managing director at Aber Falls stated that this addition of a rye whisky “allows us to bring into the fold whisky drinkers beginning their journey of experimentation”. For both new and seasoned whisky drinkers, this is fantastic news from those Aber Falls folks.

legent

Introducing: Legent, which you will find at MoM Towers later this year…

Meet Legent, a bourbon where ‘East meets West’

When Japan’s Suntory Holdings snapped up US-based Beam, Inc. in 2014, it was a very stark union of East and West. And this accord is now playing out in actual whiskey! Behold Legent (pronounced ‘lee-jent’), an unusual bourbon developed jointly by Fred Noe, seventh-generation Jim Beam master distiller, and Shinji Fukuyo, the chief blender at Suntory whisky, and only the fifth person to ever hold the role. Legent starts life as a Kentucky straight bourbon made with a classic Beam recipe. It’s then aged in wine and sherry casks, before being blended with more straight bourbon for a “perfectly balanced yet complex and layered” tipple. Takeshi Niinami, Suntory Holdings CEO, described the expression as “the perfect articulation of the amazing things that can be achieved when two great cultures come together as one”. We’re intrigued – but might have to wait a bit to taste it. Legent is due to land a MoM Towers later this year.

Circumstance Distillery

The “unashamedly funky” Circumstance Distillery

Circumstance distillery releases saison yeast spirit

You want innovation? The team at Circumstance Distillery in Bristol has it coming out of their ears. Not content with offering pre-sales with their very own cryptocurrency, the team is now pushing the envelope with the first release. Called Circumstantial Barley, it will be made from 100% British malted barley. Doesn’t sound so crazy does it? The interesting thing is the fermentation process. In addition to distillers yeast, the team is using a French saison beer yeast, and the whole lot ferments for nearly two weeks. Most distilleries are all done within two days. The resulting wash is packed full of flavour. It’s then put through a short column still and, according to head distiller Mark Scot, aged for “six months on a combination of charred bespoke oak spindles and first-fill bourbon casks”. The result? “A beautiful raw spirit, and our short ageing techniques allows the quality of the raw spirit to shine through,” he continued. Co-founder Danny Walker added: “We have thrown out the rule book and are focusing on flavour over tradition and experimenting with every step of the process to make a ‘new world’-style spirit.” It will be bottled 45% ABV and cost £44 for 700ml bottle. Circumstance has a rye and an “unashamedly funky” (who is ashamed of being funky?) white rum in the pipeline. We want to try them all!

Waterford Distillery

Say hello to Hunter (the barley, not the person)

Waterford Distillery successfully makes spirit from heritage Hunter barley

Those barley- and terroir-obsessed Waterford folks are at the grain experimentation game again – this time with a spirited outcome! This week the distillery successfully distilled 10,000 litres of spirit – 50 barrels-worth – from a barley varietal that’s not been available to distillers for 40 years. The grain in question is called Hunter, named after a chap called Herbert Hunter who worked in barley breeding at Ireland’s Cereal Station (cool name, vital work). Hunter (the barley, not the person) was introduced in 1959, but was last used in 1979 when it fell out of favour as other strains provided better yields. So why bring it back now? It’s all part of efforts, led by the Waterford team, to take a flavour-focused approach to barley selection, rather than solely focusing on how much booze it generates. “Contrary to what much of the industry is telling drinkers, flavour starts with the grain and the terroir in which it’s grown,” said Neil Conway, Waterford’s head brewer. “Hunter is an old favourite, a very successful variety, so much so that it dominated for 20 years. That’s why we’re working with Minch Malt and our growers – we’re on the hunt for profound sources of flavour, even if that means going back decades to find these forgotten treasures.” Good luck to them! The Hunter development at Waterford follows the production of the ‘world’s first’ biodynamic whiskey at the distillery last year.

Kestin Hare x BenRiach

Those look lovely – and the clothes are nice too…

Kestin Hare x BenRiach collection arrives

We knew that whisky was fashionable, but combining whisky and fashion? That’s new! Scottish menswear designer Kestin Hare has joined forces with BenRiach distillery for his Spring Summer 2019 Collection! It features five different garments inspired by the whisky itself, the Speyside landscape and architecture of BenRiach distillery. The clothing has been dyed with peat, each shade representing a different aged single malt from BenRiach. Peat isn’t the only influence for the collection; inspired by the whisky casks themselves, Hare created a digital print that reflects the colours and patterns seen on the wood. What’s more, the pieces are fully functional for a trip to Speyside! They’re made from water-resistant fabrics inspired by golfing and fishing garments, while the colour scheme, full of golden sand, grass green and peaty tones, is sure to help you blend into the natural surroundings. Or camouflage into a wall full of BenRiach whiskies. It’s up to you. The SS19 collection can be found in store, online and in selected global retailers from today.

Francois Badel and Aldrick John Baptiste

Congrats to Francois Badel and Aldrick John Baptiste!

Francois Badel and Aldrick John Baptiste named Mai Tai Champions

How’s that for a title – Mai Tai Champion? Well, we now have two new ones following the conclusion of the Chairman’s Reserve Mai Tai Challenge 2019. What is such a challenge? The Saint Lucian rum brand whisked a whole host of talented bartenders to the island’s Rodney Bay (aka, paradise) to put them through their paces. This was after heats in France, the UK, Ireland, Spain, Portugal, Greece, Switzerland, Canada and the US, so we know we’re dealing with the world’s best here. Each bartender was then paired up with a local St Lucian bartender to collaborate on creating an incredible original Mai Tai-like serve using local ingredients and Chairman’s Reserve as a base. Each pair then had to present their creation to a panel, demonstrating the culture of St Lucia at the same time. And France’s Francois Badel and St Lucia’s Aldrick John Baptiste were named champions! “I was taken aback by the passion these skilful bartenders had for Chairman’s Reserve,” said Margaret Monplaisir, St Lucia Distillers managing director. “Their attention to every detail, their enthusiasm, and knowledge of Chairman’s Reserve was remarkable.” Mai Tai, anyone?

And finally… Joss Stone performs in North Korea as part of ultimate bar crawl

Yep, you read that right. Pop singer Joss Stone, best known for early noughties tunes such as Fell in Love with a Boy and You Had Me, has taken to the stage in a North Korean bar, of all places. Two questions: why; and, surely this isn’t newsworthy?! Bear with us. Stone is embarking on a literal world tour, or in her words, “to bring loveliness in the form of music to every single country on our planet”. It’s a noble effort. She’s already sung in Syria. And why is it newsworthy? We all have ambitions: to drink in every watering hole in town (responsibly, of course); visit as many breweries as possible; enjoy a dram at every Islay distillery. We reckon performing in every country in the world, taking in its many myriad bars as you go, is the stuff of dreams. It’s something we’d certainly sign up for if we could hold a tune. And the more adventurous of us would include North Korea in that…

On that note, have excellent weekends, folks!

No Comments on The Nightcap: 15 March

The Nightcap: 8 February

Bee-saving beer, new Bladnoch, Brexit gubbins and more stories about things that don’t start with B. The Nightcap is here! Hmm… Something seems different around here… Why does everything feel…

Bee-saving beer, new Bladnoch, Brexit gubbins and more stories about things that don’t start with B. The Nightcap is here!

Hmm… Something seems different around here… Why does everything feel much sleeker and generally cooler? Has the MoM blog had a haircut? Maybe it’s wearing a new pair of shoes that really complements its digital eyes? Anyway, I’m sure someone will say something about that in due course – right this moment, The Nightcap is at the forefront of our minds!

Here’s a recap of what’s happened on the MoM blog this week. Annie investigated how Aussie distillers are using the work of Mother Nature to make whisky, then had a look at the buzz surround CBD cocktails. Henry’s Cocktail of the Week was the Brandy Sour – and when he wasn’t busy mixing up tasty drinks, he was talking to Rod Eslamieh about how to run a bar and recapping the night of Master of Malt winning Online Retailer of the Year at the Drinks Retailing Awards 2019. Adam added some brilliant beers to our “Must Try” list (which is already pretty long – thanks Adam), and Kristy explored the Craigellachie distillery in all its worm-tub awesomeness.

What an interesting week, and how attractively presented, don’t you think? Enough hints, if you haven’t noticed by now, you’ll never notice. It’s time for the Nightcap!

Finally, some good Brexit news

Good Brexit news! The US and UK agree divorce-proof booze terms

Forget the stalemate, ignore the sagas. We have good Brexit news! Some of our most beloved boozes were safeguarded last week after the US and UK agreed they would protect names and the definitions attached to them. The mutual agreement means that post-Brexit, Scotch whisky, Irish whiskey (which is made in both Northern Ireland and the Republic), Tennessee whiskey, and bourbon will all be recognised in bilateral trade. This might not sound like a big deal, but it can take years to secure protection for spirits, and the protections that do exist are largely arranged with the EU, rather than the UK. The Continuity Agreement, as it is known, has been welcomed across the industry and beyond. “Ensuring that our flagship spirits exports – bourbon and Tennessee whiskey – will continue to be protected provides our companies much-needed assurances as the UK negotiates its departure from the EU,” said Distilled Spirits Council president and CEO, Chris Swonger. Meanwhile, Scotch Whisky Association international director, Sarah Dickson, commented: “Scotch Whisky already enjoys legal protection in the US Federal Code, but this agreement mirrors the protection currently offered under the US-EU agreement and secures the continued recognition of all UK and US whiskies. This will give US consumers the confidence that after Brexit the Scotch whisky they enjoy is distilled and matured in Scotland in accordance with UK law.” Hurrah all round!

Andy Simpson and David Robertson from Rare Whisky 101

Whiskey auction market up by over 60% according to Rare Whisky 101

A report just published by Rare Whisky 101 shows that the value of Single Malt whisky sold at auction rose by a staggering 62.7% from 2017. The report is packed with fascinating stats (for whisky nerds anyway). Over 100,000 bottles of rare whisky were sold at UK auctions last year. The top end of the market looks particularly strong with the number of bottles going for £10,000 or more increasing from 91 in 2017 to 265 last year. Who can forget the record-breaking Macallan 1926 which sold for £1 million? Investing in whisky still looks like a good bet for the time being. The Apex 1000 Index (which tracks the values of rare whiskies) was up 30% this year, out-performing the FTSE, fine wine, crude oil and gold. Andy Simpson, director and co-founder of Rare Whisky 101, said: “The secondary market for rare whisky continues to outperform our expectations. With the average bottle price increasing by around 15% from the half-year stage to year-end…. Across the board, we’re seeing an increased number of valuable bottles selling for greater value than ever before resulting in phenomenal growth within the market for over £1,000 bottles.” Gazing into his whisky crystal ball, co-founder David Robertson said: “The UK auction market remains the biggest and most active market worldwide, and there’s nothing to suggest that will change. However, with the uncertainty of Brexit hanging over us, it is extremely difficult to second guess what will happen with cross border trade and access to bottles. From both a volume and value perspective, 2019 is very difficult to predict!”

Martell was a star performer for Pernod Ricard

Martell bolsters Pernod Ricard’s H1 sales

This week it was French drinks group Pernod Ricard’s chance to crunch the numbers. The company, which owns the likes of Jameson, Chivas Brothers (think: Chivas Regal, The Glenlivet, Ballantine’s), Martell, Beefeater and more, saw its sales climb 7.8% to €5.18 billion (about £4.53bn) for the six months to 31 December 2018. Its ‘Strategic International Brands’ (featuring Martell, Jameson, Scotch, gin and the Champers brands) contributed 10% gains, while Lillet, Monkey 47 and Altos were specifically named as giving the ‘Speciality Brands’ division an 11% boost. While the Americas region showed ‘robust’ growth, Asia-Rest of World soared by 16%. Pernod didn’t have it all its own way, with Europe ‘stable’ as Western Europe failed to shine. Looking ahead, chairman and CEO Alexandre Ricard said, “For full year FY19, in an environment that remains uncertain, we aim to continue dynamic and diversified growth across our regions and brands.”

Oz Clarke didn’t win, despite our prediction. Here he is with judge, Victoria Moore.

André Simon drink book winner announced

The great and good of the food and drink world (and your features editor Henry) turned out at the Goring Hotel in London for the annual André Simon food and drink writing awards. You may remember last year we tipped Oz Clarke to win in the drink category with Alex Maltman’s book on vineyard soils as dark horse. We got it hopelessly wrong. Drink Book of the Year went to The Sommelier’s Atlas of Taste by Rajat Parr and Jordan Mackay. Oh well, we can’t always be right. The most emotional moment of the evening was when Together: A Community Cookbook won the Special Commendation. This book was created by a group of London women affected by the Grenfell Tower fire and they turned out in force to collect it. Food Book of the Year went to Diana Henry’s How to Eat a Peach which was described tantalisingly by judge Meera Sodha as, “as good in bedroom as in the kitchen”. Blimey!

Fiery stuff from Douglas Laing

Douglas Laing releases collection inspired by fire, air, earth and water

Leading Scotch whisky specialist Douglas Laing & Co has announced a series of Old Particular single cask limited edition bottlings for 2019, inspired by the four elements of fire, air, earth and water. Each expression will be bottled at natural cask strength without colouring or chill-filtration. The series launches with the “fire” bottling which, very aptly, is a mocha-spiced Craigellachie 12 Years Old from a well-fired and characterful sherry butt. The specialist bottlings will each be packaged with designs that depict an intricate illustration of each of the four elements. Cara Laing, Douglas Laing’s director of whisky, who selected the whiskies, commented on the new collection: “Our cask selection and packaging design pays tribute to the natural elements that contribute so significantly to the production of Scotch whisky. From oak trees to charred casks, peat and of course water, this specialist single cask collection celebrates the role of the elements in the whisky-making cycle.” What an exciting release! So exciting, in fact, it sold out in a day. It probably deserves a few flame emojis, but we can’t do those so you’ll just have to imagine them yourselves.

Congratulations to Martin Siska

Martin Siska from Rosewood London

Martin Siska appointed as director of bars at Rosewood London

Rosewood London announced this week that Martin Siska has taken on the role as director of bars, effective 5 February! Originally from Slovakia, Siska first moved to London twelve years ago and ever since has worked across the luxury bar scene, including stints at Le Pont De La Tour, HUSH, and The Donovan Bar at Brown’s Hotel. He spent four months working with the legendary Javier de las Muelas of Dry Martini in Barcelona in 2015, which led to him launching its first UK outpost, Dry Martini London. Siska, who we spoke to back in May 2018, was appointed bar manager at Scarfes Bar in September 2016. This has led to nominations for industry awards, including Tales of Cocktail’s Best 10 Hotel Bars in the World; Imbibe’s Drinks List of the Year; and Class Awards’s Best Cocktail Menu. Scarfes Bar is inspired by the atmosphere of a drawing room and features canvases by renowned artist and caricaturist Gerald Scarfe, most famous for his political cartoons that have been featured in newspapers from The Sunday Times through to The New Yorker.

Say hello to Bladnoch 17 Year Old!

New year, new Bladnoch Single Malt!

Lowland distillery Bladnoch has kicked off 2019 in style with a new single malt Scotch. Bladnoch 17 Year Old, which was bottled to celebrate the 200th anniversary of the distillery, was crafted using locally-sourced barley and pristine water from the River Bladnoch, the inspiration for the distillery’s name. The most recent release from the southernmost distillery in Scotland was originally filled into ex-bourbon barrels in 2001. It was then disgorged and re-filled into Californian ex-red wine casks over two operations in March 2016 and January 2017. A blend of two vattings, the expression was bottled at 46.7% ABV without chill-filtration. Bladnoch Distillery describes the new release as being “rich and composed on the nose, with dried fruit, coffee, cherries, toffee, vanilla and sweet oak; lively but smooth on the palate, with spicy oak, prunes, orange marmalade, cherries, with hints of liquorice and cinnamon and quite complex on the finish, with malty, dried fruits, shortbread and spicy lightly peppery oak”. Sounds delicious!

The Cosmopolitan marks the Chinese New Year in style!

The Cosmopolitan in Vegas unveils Year of the Pig cocktail (it’s suitable for vegetarians)

The Cosmopolitan in Las Vegas is celebrating Chinese New Year the only way it knows how: decadent cocktails, delicious food and a lion dance! Celebrations to commemorate The Year of the Pig kick off on 7 February. Guests can indulge themselves with a 10 course (that’s right, 10!) ‘Emperor’s Feast’ for dinner. Of course, we’re more interested in the Year of the Pig Cocktail, created by chef mixologist Mariena Mercer. Capturing the traditional tastes of Chinese culture, the signature drink mixes a plethora of ingredients: Whistlepig rye, Umeshu plum sake, ceremonial-grade matcha tea, maraschino liqueur, lemongrass ginger syrup, lemon juice and egg white, all topped off with an edible pig garnish (which consists of paper made from potato and tapioca starches rather than a piece of pork). Alternatively, guests can celebrate with the Grass is Always Green cocktail, a concoction of Hong Kong Baijiu, Bombay Sapphire East, yuzu, orgeat, shishito and Szechuan pepper. Happy Year of the Pig to all those in Sin City!

Bee saving beer is a cause we can get behind.

Bumble Beer looks to crowdfund £50k to launch its bee saving bee-r!

Bumble Beer has created quite a buzz with the announcement of its Indiegogo crowdfunding campaign to raise £50,000 to kickstart its eco-beer. The aim is nothing less than to help save the bees! Unless you’ve been living under a rock, you’ll know that our pollinating friends are very much in trouble, though the facts are still shocking: 97% of Britain’s wildflower habitats have been destroyed since the 1940s, and nearly 10% of Europe’s wild bee species are facing extinction. Bumble Beer to the rescue! The inaugural product is a vegan 5% premium Pilsner, brewed with organic ingredients grown completely without any harmful pesticides, the most direct risk to bees. You can register pre-launch interest here, with the campaign going fully live on 1st March. Sustainability is at the forefront of every production stage; even its beer crates contain around 30 wildflower seeds, while the brewery has also developed wildflower-seed-infused recycled paper coasters. We love to see packaging that does more good than harm, for a change! Hopefully these ingenious brewers will inspire more to follow in their footsteps. So, join founder Jason Winter on his “beer loving, bee-friendly revolution” – well, it would be rude not to! Who knew ethics would taste so good?

Behold, the Negroni Segreto!

Free Negronis!

Well, that certainly got your attention. To celebrate the launch of ‘Entering Red’, a new short in Campari’s Red Diaries film series, the company is giving away 1,000 Negronis. But these aren’t just any Negronis, oh no. They have been created by award-winning bartender Joe Schofield to celebrate the 100th birthday of this legendary cocktail. The special version is called a Negroni Segreto and it contains Campari (naturalmente), Bulldog Gin, Cinzano Rosso 1757 vermouth, rosewater and fresh raspberries. Sounds splendid! There are ten bars participating in London and Manchester. Each bar has 100 Negronis to give away. In order to claim your free drink, just watch the film and then say the phrase that the Ana de Armas character says when she enters the bar for the second time. The offer is open from Friday 8 February (that’s tonight!) until Sunday 10 February from 6pm (see here for full details.) Time to watch that film.

Raasay distillery Head distiller Iain Robertson

Head distiller Iain Robertson with a wee cask

And finally… Raasay Distillery launches baby whisky casks. Awwwwwww, cute.

Many distilleries, especially the newer ones trying to raise funds, allow customers to buy casks but they tend to be quite expensive. So, for the (comparatively) budget-conscious Scotch lover, the Raasay Distillery is something a little smaller. Distillery co-founder Alasdair Day said: “We wanted to make our first single malt more accessible in these new smaller casks. Depending on the angels’ share, after three years we expect to get around 40 bottles from the 30 litre casks, each offering a distinctly different character of Raasay whisky to our other bottlings.” A little cask costs £999, compared with £5000 for a 150 litre one (though you will have to pay VAT and duty on delivery). We were rather hoping that you’d be able to take your cask home after filling. Sadly, SWA rules don’t allow this, so it has to remain on Raasay while it matures. But you can visit it at the distillery, and maybe sing to it or just tell it your problems. Whisky casks are good listeners. Then, after bottling, you get to take your empty cask home with your bottles so you could then decant the whisky back into the cask and then you’d have your very own little cask to mature in your cellar, shed, or by your bed so you can say good night to it.

And on that sweet thought, it’s time to say goodbye, and have a great weekend!

No Comments on The Nightcap: 8 February

How did The Glenlivet, Chivas Regal and Jameson perform in 2018?

With Pernod Ricard’s full-year sales results hot off the press, we take a peek at how the likes of Scotch whiskies The Glenlivet and Chivas Regal, Ireland’s Jameson, Cognac brand…

With Pernod Ricard’s full-year sales results hot off the press, we take a peek at how the likes of Scotch whiskies The Glenlivet and Chivas Regal, Ireland’s Jameson, Cognac brand Martell and Absolut vodka fared in 2017/18. Spoiler alert: Scotch wasn’t the star of the show…

It’s results season, folks! Big companies left, right and centre are publishing their annual (or quarterly) reports, giving us an insight into how they’re getting on sales-wise. Today it’s the turn of Pernod Ricard to disclose its full-year data to the end of June. We had a nose through the docs and crunched the numbers to see how some of the world’s biggest drinks brands got on…

1 Comment on How did The Glenlivet, Chivas Regal and Jameson perform in 2018?

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