If you think the trade dispute between the Trump administration and the European Union has hit you hard, wait until you hear how craft distillers in the US have been…
If you think the trade dispute between the Trump administration and the European Union has hit you hard, wait until you hear how craft distillers in the US have been affected. Industry expert Ian Buxton looks into the rights and wrongs, winners and losers in the battle of the tariffs.
Now I don’t know if you’ve noticed but the price of some American whiskeys has been going up. And some craft whiskeys which we hear about on this side of the Pond seem unduly hard to find. What’s going on?
It’s all Donald Trump’s fault. Well, the Donald would blame someone else, of course, and he’s been quick to point the finger at Airbus Industries and the European Union. But he may have a point.
Just over a year or so ago the World Trade Organisation (WTO – an acronym you’ll hear a lot more frequently if the UK does indeed finally execute a no-deal Brexit) determined that EU aid to Airbus constituted an illegal subsidy that disadvantaged Boeing, its main competitor. So, seeking to Make America Great Again and punish the EU, President Trump imposed stiff tariffs on imported steel and aluminium.
Rather than backing down, the EU retaliated with its own new tariffs, including a stinging 25% rate on American whiskies. As some cynical commentators observed, this may not have been unrelated to the fact that much US distilling takes place in the Southern states that tend to vote Republican. Politics, eh – it’s a dirty game.
As a result, prices have risen and major European importers have cut back their orders. In fact, for the 12 months to July, US whiskey exports to the EU fell by a massive $160m as around one-fifth of the sales just dried up. The folks at Brown-Forman, who make around 60% of the US whiskey we drink, have been especially hard hit. We’re talking about Jack Daniel’s, Woodford Reserve, Old Forester and Early Times – all fine products and justly popular. In their most recent financial results, Brown-Forman reckon they’ve lost around $125m in sales. Even for an industry giant that’s got to hurt.
This dispute has been grumbling along for nearly 15 years but, under Trump, the American response has been increasingly robust. In fact, reports suggest his administration is preparing to slap tariffs of up to 100% on $1.8 billion worth of European spirits and wine, with potentially dire consequences for Scotch whisky and British gin (never mind Cognac; the French can look after themselves!) The US distilling industry trade body DISCUS is urging restraint, fearing tit-for-tat European retaliation. “American whiskeys have become collateral damage,” said Chris Swonger, DISCUS’ head honcho.
The big boys will probably be ok
Brown-Forman is big and profitable, it’ll get over it. It’s a rather larger problem for small craft distillers who add such variety to the scene, especially when they’ve invested in new bottles and packaging. Well, according to Mountain Laurel’s owner Herman Mihalich (they make Dad’s Hat Pennsylvania Rye, but his European distributor has stopped ordering) “we went from a marginally profitable business to breaking even.” Prior to the new tariffs, Europe accounted for around 10% of his sales but these dried up almost overnight.
That feels bad enough, but consider the plight of Catoctin Creek Distilling Co. in Virginia, who have thousands of unfilled bottles just waiting for their tasty rye whiskey. What’s the problem: just fill ‘em up and sell them in your own backyard, you say. Well, there’s the rub – they can’t. Owner Scott Harris was all geared up for a European sales drive and, just ahead of the tariff spat, invested in 70cl bottles for Europe. Sadly, they’re useless in the USA where the law says spirits must be sold in 75cl containers The difference is only the size of a mini but means a mountain of expensive glass that he can’t use.
As he told the Reuters news agency: “We had one distributor we signed a deal with. He just stopped returning our phone calls. We’ve been trying very hard to get into the UK and France, and we can’t get any distributor to talk to us right now.”
Well, as the poet would have it, The best-laid schemes o’ mice an’ men Gang aft agley, An’ lea’e us nought but grief an’ pain, For promis’d joy!
For you and me all this means little more than not getting our favourite craft bourbon or rye this Christmas, or having to pay more. For employees of US distilleries affected by this trade war, it could get worse – DISCUS are warning of thousands of job losses if the dispute continues. But I have a plan. As I note in the recently-released latest edition of my101 Whiskies to Try Before You Die, Canadian whiskies are a steal. You can thank me later.
Cheesemongers, distillery expansions and cucumbers – all this and more in the latest edition of The Nightcap! Right, before we get to the usual incredibly tangential reference that somehow links…
Cheesemongers, distillery expansions and cucumbers – all this and more in the latest edition of The Nightcap!
Right, before we get to the usual incredibly tangential reference that somehow links our weekly round-up of booze news stories to something like aliens being late for a dentist appointment or whatever, we figured we’d just remind you yet again that Father’s Day is this weekend. You haven’t forgotten to get that father figure of yours a present like some of us, have you? (Don’t ask how we did that while continuing to shout about Father’s Day, we have no idea). If you’re in the UK, check our weekend delivery options for your address in the checkout if you have forgotten and send some superb spirits to your dad! Anyway, you ever meet an alien who’s late for a dentist appointment? Me neither. Aliens don’t have teeth. You know what they do have, though? An appreciation for the latest stories from the world of drinks!
Buffalo Trace ‘marches ahead’ with huge distillery expansion
Did you know Buffalo Trace Distillery was investing an enormous US$1.2 billion in its distillery? Yep, to counter stock issues, the producer has been on it. The whopping project started back in 2016 and has already seen the construction of four new barrel warehouses and a $50 million bottling hall that’s almost finished. Next up? Three more warehouses (insulated and heated during winter months for prime maturation conditions); a new cooling tower to manage the temperature of the mash; four new 92,000 fermenters, and new handling equipment in the dry house. The visitor centre is also primed for expansion after a record 231,523 passed through the distillery gates in 2018. Phew. “We’ve been increasing production for many years now. We’ll fill more barrels this year than ever before in our 246-year history,” said senior marketing director, Kris Comstock. “Many of our bourbons are aged for eight years or more, so although we have far more than a decade ago, demand continues to outpace our supply of mature bourbon. There will be more available every year, but it will be a while before bottles are readily available on liquor store shelves. While we’re flattered these brands have become so popular, we do understand the frustration our fans are experiencing when they see empty store shelves. We promise we are doing everything we can, but we can’t speed up the ageing process, so we just ask for continued patience.” We reckon it’ll be worth waiting for.
Fords Gin joins impressive range of spirits at Brown-Foreman
Brown-Forman to acquire Fords Gin
The Brown-Forman Corporation announced this week that it has reached a definitive agreement to purchase The 86 Company which will add Fords Gin to a growing portfolio that includes brands like Jack Daniel’s, Woodford Reserve and GlenDronach. The 86 Company’s Simon Ford and 8th generation master distiller Charles Maxwell of Thames Distillers created Fords Gin together using a blend of nine botanicals including juniper, coriander seeds, lemon, bitter orange, grapefruit, cassia, angelica, jasmine and orris root. Pleasingly, Ford and The 86 Company team will remain in key roles building and crafting of Fords Gin. “Brown-Forman is a great partner to bring Fords Gin to more bartenders and consumers in the U.S. and around the world while keeping our commitment to producing a unique, high quality, mixable gin,” said Simon Ford, “We’re extremely thankful to all our supporters who have been championing the brand since the beginning and look forward to seeing what the future holds with our new collaborators.” Lawson Whiting, president and CEO of Brown-Forman, added: “Fords Gin is a unique brand with terrific momentum in one of the fastest growing categories in spirits. We look forward to building Fords Gin into another iconic brand in our portfolio.” The purchase is subject to ‘customary closing conditions’ (if they don’t ask for a replica of Scrooge McDuck’s Money Bin from DuckTales it’s a wasted opportunity) and is expected to be completed within 30 days.
Edrington-Beam Suntory’s Bowmore Distillery is one of many who will enjoy this news
Raise a dram! Whisky is set to grow by 6% by 2022
The Edrington-Beam Suntory UK soothsayers have been hard at work: the company has just published its Whisky Yearbook, and the numbers make compelling reading. According to those running the sums, the UK whisky category will be worth a whopping £2.44 billion by 2022, up by more than 6% on 2018 levels. More specifically, an increase in “accessibly priced” expressions will propel Scotch single malt growth by more than 11%, while American whiskey is expected to climb by almost 8%. But it’s “emergent” sub-categories that are primed to soar. The value of Irish whiskey as a whole is projected to advance by almost 21% to 2022, with single grain predicted to explode by a whopping 96%. Japanese whisky can expect a 44% boom, while Canadian whisky, from the smallest base of the four, is set to see a 36% increase. “Irish and single grain whiskies have been real success stories over the past twelve months – sharing rapid growth on an already strong base of both volume and value in the market,” said Mark Riley, Edrington-Beam Suntory UK MD. “We expect both to play a greater role in shaping the wider market in the coming years. The supply challenges that have arguably held back growth in Japanese and Canadian whiskies have eased. While there remains a challenge securing enough liquid from leading brands from both nations to satisfy UK demand, there is far greater supply forecast and we predict we will see growth as a result.” More whisky to go around? Tip top news indeed! Let’s hope the number of consumers continues to grow too.
Eight Lands organic Speyside Gin and Vodka launches
The newly-built Glenrinnes Distillery has announced the launch of its first products: Eight Lands Organic Speyside Gin and Eight Lands Organic Speyside Vodka, both made from 100% organic ingredients and Speyside spring water. Eight Lands, set at the foot of the Ben Rinnes mountain in Speyside and named after the eight different counties that are visible from its top on a clear day, is a family-owned and run business developed by the father and stepson team of Alasdair Locke and Alex Christou. The purpose-built 5,400 sq/ft distillery contains a bespoke 1,000-litre pot still and a two ten-plate rectifying columns built by local specialists, but there are currently no plans to make whisky as the team wants to focus on making quality white spirits. Speaking of which, Eight Lands’ first gin will be a London Dry with a juniper-forward profile which is complemented by locally-foraged botanicals, while its vodka was made using organic barley and wheat, a combination of pot and column stills and an unusual two-stage fermentation process. Both are available directly from the distillery and its website (www.eight-lands.com). “I genuinely believe that we have created something special with our organic vodka and gin, and I’m really proud of the team at the distillery for the hard work and passion that they have put into this,” Christou commented. “We have ambitious plans to build the Eight Lands brand globally in the months ahead and I know that my family and our production team are incredibly excited about sharing our spirits with both the UK and other markets.” Glenrinnes Distillery is open for tours and tastings with the distillery team, so go check it out for yourselves, folks! We’ll be doing the same thing very, very soon…
Only ten bottles of this stuff are available outside Mexico,
World’s most expensive Tequila (probably) goes on sale in London hotels
Only ten bottles of Maestro Dobel 50 1•9•6•7 Extra Añejo Tequila are available outside Mexico, and Master of Malt got to try one. It might be the world’s swankiest Tequila, it is certainly extremely expensive. Just a measure will set you back around £200. The other nine bottles (sorry, we finished the tenth with help from assembled bartenders and journalists) will go to some of London’s choicest hotels: the Lanesborough, the Rosewood, the Mandarin Oriental and the Connaught where they will sit “the shelf just above the top shelf”, as brand ambassador Oliver Pergl put it. So why is it so expensive? Well, it is extremely rare but it’s not 50 years old. It was created for the 50th birthday of Juan Domingo Beckmann (born in 1967), from the family who own Jose Cuervo, who started the Maestro Dobel brand. It’s a blend of five to seven-year-old spirits aged in a mixture of new American and French oak, blended and finished in sherry casks, though heavy hints were dropped that it contains some much older spirits from Beckman’s private cellar. It certainly tasted extremely mature and opulent, very creamy and smooth with dried fruit sherry cask notes. At times it was like a Cognac, sometimes like an old Latin American rum, but always with that vegetal agave note as the spine. The Maestro Dobel 50 demonstrates a mastery of wood that would impress a Scotch whisky blender. We were lucky enough to drink it alongside a feast especially designed to go with Tequila by Brazilian chef Rafael Cagali from Da Terra in Bethnal Green. So, if you’ve just sold your screenplay to Steven Soderbergh, we’d recommend you give it a go. But if you haven’t, which is most of us, the Maestro Dobel Diamante is pretty delicious too.
There are few sites more beautiful than this
St-Rémy Brandy launches collaboration with cheesemonger Rodolphe Le Meunier
We all know the joys of a classic cheese and wine pairing (if you don’t, remedy this situation immediately), but how many of us realise how well cheese goes with brandy? Well, we certainly do here at MoM Towers, thanks to the French brandy experts St-Remy, who kindly invited us to enjoy them both at Le Pont de la Tour in London last night in the company of Neil Ridley and Joel Harrison, St-Rémy’s master blender Cécile Roudaut and international cheesemonger (amazing job title) Rodolphe Le Meunier. He’s a big cheese in the world of, err… cheese, having received awards such as Meilleur Ouvrier de France (Best Craftsman of France) and Meilleur Fromager International (Best International Cheese Maker) in 2005 and 2007 for his milk-curdling work and recently setting a Guinness World Record for the largest ever cheeseboard (imagine the party that night). The gastronomic collaboration was brought to life by Roudaut and Le Meunier, who worked closely to distinguish the perfect pairings, developing delights such as St-Rémy XO paired with Old Mimolette (superb), St-Rémy XO with wood-smoked goat cheese (inspired) and St-Rémy VSOP with Swiss Gruyere (I would happily murder a human person for more of it). “France is well-known for its diversity of cheeses, but up until now, nobody has thought to associate them with brandy. It’s truly an entirely new tasting experience,” Roudaut said. “Working with a ‘World’s Best Cheesemonger’ as well as ‘One of the Best Craftsmen of France’ has been a fantastic experience. Rodolphe isn’t any ordinary cheesemonger. I’ve discovered in him someone extremely creative, and so full of ideas. It was really exciting to work on associating cheese with St-Rémy brandies.”
It would have been rude not to have a sample, or two…
We had a little nose around London’s Bimber Distillery this week in the name of brand new whisky, with a tour from brand ambassador Lukasz. The distillery was founded in 2015 by Dariusz Plazewski, a third-generation Polish moonshiner; Bimber is actually the Polish word for moonshine. We arrived just in time to catch spirit coming straight off the two direct-fired copper pot stills, Doris and Astraea. We started off by trying both peated and non-peated new make spirit, both of which weighed in at around 60% ABV! Hardcore. Although it was surprisingly easy to drink, little surprise that Jim Murray scored it 96.5 in his bible. Then, very excitingly, we previewed three of the single malt whiskies which are expected to be released in September this year. There was the sweet, vanilla and toffee heavy Re-Charred Cask, super Christmassy Sherry Cask and tropical fruit-filled Bourbon Cask. Each expression was somebody’s favourite, and they were all delicious. We even got a sneaky taste of Fortunella liqueur and Da Hong Pao Tea Gin, just for good measure, and life is all about balance, right? This truly is a craft distillery with everything done by hand, including the labelling and bottling. Not an automated machine in sight. It’s an incredibly exciting time for this relatively small distillery, having recently launched its Founder’s Club and just months away from its first London single malt. Watch this space!
Movies & Malts: a perfect combination
Laphroaig launches partnership with Picturehouse Cinemas
Picture this: Laphroaig has launched a collaboration with cinema network Picturehouse Cinemas. The partnership plans to push the Islay distillery’s profile to a host of new consumers as part of the brand’s ‘Opinions Welcome’ campaign, which invites people to discuss and share their opinions of the distinctive whisky. A very brave thing to do in this time of internet comment sections (everyone who writes on ours is lovely, of course). Previous opinions include “the perfect gift for someone you love or hate… or haven’t made your mind up about” and “smells like medicine. Tastes like soil. My whisky of choice”. The collaboration will entail #OpinionsWelcome content and advertisements shown on-screen. But the really cool part? Laphroaig will be available to be sampled by cinema-goers who visit the 25 Picturehouse venues across the UK and bar staff will receive training in all things Laphroaig so they can create cocktails like the Popcorn Old Fashioned or a Laphroaig & Ginger. A peaty dram/cocktail while watching a film? The people’s voice (or maybe just mine) has finally been heard. “Partnering with Picturehouse Cinemas is a fantastic opportunity for Laphroaig as it gives us the chance to put our much-loved but divisive whisky into the glasses of new consumers, encouraging them to share their unique thoughts,” Nick Ganich, head of Beam Suntory Brands at Edrington-Beam Suntory UK said. “Cinema always stokes healthy debate, so it felt the ideal match to include Laphroaig, which instils similarly strong but divided opinion. Luckily, we welcome them all and we can’t wait to hear what people think.” The partnership between Laphroaig and Picturehouse Cinemas will start in June 2019 and continue throughout the year.
The flagship bottling is a 1994 vintage Springbank, aged in an antique ex-sherry hogshead
Douglas Laing unveils Super-Premium XOP ‘The Black Series’
Douglas Laing has been busy, as this week it revealed a brand spanking new extension to the Xtra Old Particular range. Behold, XOP The Black Series. The flagship cask in the series is a 1994 vintage Springbank, aged in an antique ex-sherry hogshead and bottled at cask strength, 47.7% ABV over 24 years later. According to Douglas Laing, the bottles house “dark fruited, subtly smoked, leathery and chocolatey spirit within”. It sports quite the decadent packaging too, with a monochrome scheme alongside gold foil detail. Each bottle is hand-filled with an embossed metallised label, glass stopper and even the signatures of Fred and Cara Laing, and, naturally, comes in a luxurious black moleskin case with a certificate of authenticity. Regarding the new series, Cara Laing, director of whisky, noted: “The maiden release in this new Single Cask Series certainly sets an exceptionally high benchmark for future bottlings, and we are poised to rise to that challenge!” Considering that, we eagerly await future bottlings. The 1994 Springbank is expected to retail for £800 throughout Europe and Asia, so definitely keep a lookout on your favourite online retailer. Mind you, there are only 148 bottles, so you’d better be snappy.
You’ll have to get down there yourselves to see the brand ambassadors dressed in ‘cucumber collectors’ outfits
And finally… Hendrick’s goes bananas for World Cucumber Day
Whereas most gin brands get behind World Gin Day (8 June) or National Martini Day (19 June), for Hendrick’s it’s all about World Cucumber Day on 14 June, that’s today! At airports around the world including Changi, Bangkok, Hong Kong, Kuala Lumpur, Heathrow, Gatwick, Stansted, Schiphol, Frankfurt, Munich, Barcelona, Madrid, Dubai, Dublin, Istanbul, Vienna, Brussels, São Paulo, JFK, Bogota, Rio and IGL Canada, Hendricks will be putting on eccentric displays to celebrate its signature botanical and garnish. There will be cucumbers specimens displayed in special jars, as well as gifts when you buy a bottle of Hendricks and interactive experiences. Oooh modern! The thing that really caught our eye, however, was the promise of Hendrick’s brand ambassadors dressed up in special ‘cucumber collectors’ safari outfits complete with ‘cucumber collector catchers’ ie. nets. Sounds completely bananas, sorry, cucumbers.
Pinch, punch, the first of the month, March is here! Happy St. David’s Day if you’re celebrating, and happy weekend, too! But before you crack on with the festivities, we’ve…
Pinch, punch, the first of the month, March is here! Happy St. David’s Day if you’re celebrating, and happy weekend, too! But before you crack on with the festivities, we’ve got all the booze news stories you need from the week that was.
Spring has sprung! Birds are singing, the daffodils are out… and this week MoM HQ has been sweltering in temperatures most usually seen in July. We’ve cracked out the Highballs, the floral gins, the light mark rums, and we’ve had a lovely time (global warming concerns aside). But it’s not all been high-jinks – there have been news and features aplenty, too!
But what else has happened in the world of booze? LOADS, that’s what. Don’t believe us? Just read on, my friend.
We can’t wait to see the transformed Bunnahabhain distillery
Bunnahabhain gets £10.5 million distillery revamp
Islay fans: we have big distillery news. Bunnahabhain, tucked away on the island’s north coast, is in the throes of a significant expansion project! The £10.5 million transformation, funded by parent company Distell International, will see the creation of a ‘brand home’ and visitor centre complete with a shop and café overlooking the stunning Sound of Islay. Also new will be a shiny filling store, while the production building and cottages will be restored, creating on-site holiday accommodation. A number of original distillery buildings will be also be revived, while others, notably old warehouses, will be removed to make room for the new buildings, and improve operational flow. Work is already underway, with an impressive 99% of materials removed already repurposed for use on-site. “The plans aim to make the navigation of the site much easier for the visitor and to, in simple terms, declutter it,” said Derek Scott, Distell’s brand director for malts. He continued: “As the most remote and northerly distillery on the island, our transformation will give those who have made the journey time to pause, forget about the rest of the world and enjoy the serene surroundings.” The visitor centre should be ready in time for the 2020 season – we can’t wait.
Hopefully things will begin to look up for the Gautier Cognac parent
La Martiniquaise owner to take over most of Marie Brizard
French drinks group Marie Brizard Wine & Spirits looks likely to be taken over by main shareholder COFEPP, hopefully concluding a troubled couple of years for the Gautier Cognac and Sobieski vodka parent. In a statement, the company said the French authorities had approved the COFEPP bid, as long as certain conditions are met. These include selling off Porto Pitters and Ticaz Tequila to meet competition concerns. It’s an interesting move for COFEPP, which already owns both La Martiniquaise and Bardinet (think: Glen Moray single malt Scotch, Label 5 blended Scotch, Saint James rum and Poliakov vodka). Could France be about to see a new super-power drinks group take shape?
One of Port Ellen’s oldest, and most exciting, releases.
Port Ellen releases a 39 year old single malt In a move that will get Scotch whisky lovers salivating, Diageo has announced that it will release a 39 year old single malt from Port Ellen in April. This is one of the oldest ever releases from the distillery that closed in 1983 (but is scheduled to start distilling again in 2021). The new release is grandly called Port Ellen: Untold Stories The Spirit Safe, and is the first in a new series of releases called the Untold Stories Series. It has been matured in both American oak ex-bourbon and European oak ex-sherry refill casks. “This release has been selected from a small number of casks, it is very different to other Port Ellen releases,” said Tom Jones, global prestige brand ambassador. It’s being released at 50.9% ABV and only 1,500 bottles have been filled. As you’d expect from perhaps the most in-demand ghost distillery in the world, it’s expensive, weighing in at £4,500 (although something of a bargain compared with some recent Macallan bottlings…).
Too much paperwork means less time to spend on wine
Spare a thought for wine inspectors set to ‘drown in paperwork’
Yep, more Brexit news, folks. The Wine & Spirit Trade Association (WSTA) has issued yet more warnings as part of its #NoToNoDeal campaign. The association is claiming that wine inspectors will be left ‘drowning in paperwork’ in the event of a no-deal Brexit, with red tape expected to result in 600,000 additional forms. The cost of all this extra admin? £70 million, according to WSTA stats. Why? Importers will need oodles more boxes to be ticked, from laboratory tests to potential tariffs. V1 forms – currently required for wines coming in from outside the EU – cost £20 per form, and must be filled in by hand. Best stock up on ink cartridges, as 55% of wine consumed in the UK comes from the EU. “The additional form filling and laboratory tests required for a no deal scenario will come as a real blow to exporters and importers alike,” said Miles Beale, WSTA chief exec. “Wine inspectors will find themselves drowning in paperwork and – unless they can double their workforce – wine consignments are going to be held up by unnecessary additional red tape. The reality is that if we leave the EU without a deal, wine businesses, big and small, will be facing a catalogue of extra costs which will ultimately be passed onto the British consumer.” But there’s no need to panic – by all accounts, importers are already stocking up. The wine should keep flowing.
Say hello to the wonderful Method and Madness Gin!
First release of Method and Madness Gin
Irish Distillers has unveiled Method and Madness Gin, the micro-distillery’s inaugural gin release! The bottling pays homage to the historic links to gin in Cork, while also pushing the modern boundaries of (g)innovation. The spirit was predominantly based around Irish Distillers’ pot still Cork Crimson Gin in 2005, which also took inspiration from traditional recipes dating back to 1798, found in a notebook kept in the distillery. It is distilled in ‘Mickey’s Belly’, Ireland’s oldest gin still, first commissioned at the site in 1958. The equipment is named after Michael Hurley, who was a distiller at Midleton for 45 years. Both he and the still came from Cork to Midleton, and so it was christened. The earthy citrus gin marries 16 botanicals, and Henry Donnelly, apprentice distiller, commented that to “combine the knowledge and tools of the past with the skills of the present to create a gin for the future has been a real honour”. The range is a fine use of Shakespeare’s iconic line, we’d say. Method and Madness gin is available in Ireland and global travel retail from March, and will be released globally from July.
Campbell Brown, who shouldn’t have any trouble finding a dram to toast this success
Double-win for Brown-Forman at the 2019 Icons of Whisky America Awards
What’s better than one award? Two awards, of course! The Brown-Forman Corporation will know all about that after Whisky Magazine has named the company Distiller of the Year and Juan Merizalde Carrillo of Old Forester Distilling Co. as Distillery Manager of the Year at the 2019 Icons of Whisky America Awards! Brown-Forman will now hope they can repeat the trick at Global Icons of Whisky presented in London this spring, where competition will come from contemporaries in Whisky Magazine’s other regions; Australia, India, Ireland, Rest of World and Scotland. “We are honoured to receive this award in recognition of our almost 150-year history as distillers and for our contributions and commitments to the spirits industry,” said Lawson Whiting, Brown-Forman CEO. “We continue to craft American whiskeys the best way we know how – with care, patience, and pride.” Campbell Brown, president of Old Forester added. “We are proud to celebrate Juan who is a great contributor to the success of Old Forester. Juan’s balance of technical expertise and passion for crafting great bourbon ensures that the Old Forester promise is as it has always been – to produce bourbon of the finest quality and utmost consistency.” Congratulations guys! I think a celebratory dram is in order…
Penderyn celebrates Welsh whisky ancestors on St David’s Day
Patriotic Penderyn has made a habit of honouring the patron saint of Wales with great whisky, and that’s not about to stop this year. The first distillery in Wales for 100 years has created a new Penderyn ‘Icons of Wales‘ single malt expression, the sixth edition in the series. Named Penderyn Royal Welsh Whisky as a nod to its distilling predecessors, the previous Welsh Whisky Company, it’s a peated whisky with a port wood finish that was bottled at 43% ABV. It was modelled on an original 19th century bottle that became the Royal Welsh Whisky after it received a royal warrant on 26 July 1895 (Queen Vic was obviously impressed on her 1891 visit). However, the company was wound up in 1903 after period of difficulty and little is now known about the original whisky. Adverts state that it was a five-year-old peated malt and, rather fancifully, was “the most wonderful whisky that ever drove the skeleton from the feast, or painted landscapes in the brain of man”. Little wonder bottles of Royal Welsh Whisky now sell for several thousand pounds! Stephen Davies, managing director of Penderyn, commented: “This is a great chance to celebrate Wales’ whisky heritage and the original Welsh Whisky company at Frongoch. Creating a global brand is a massive challenge, and we are proud to create award-winning whiskies which travel from Wales to the world, and this bottle pays homage to those early Welsh whisky pioneers.” Penderyn Royal Welsh Whisky is priced at £45 and sounds royally delicious – Dydd Gŵyl Dewi Hapus, everyone!
Diageo just can’t get enough of this stuff!
Diageo gets taste for baijiu, wants more of Shui Jing Fang
Last year we reported that Diageo wanted in on the baijiu action, upping its stake in producer Shui Jing Fang from 39.7% to 60%. This week, the company confirmed it is after more, and has made an offer to increase its shareholding to 70%. And given baijiu’s popularity, it’s an interesting move. The Chinese white spirit is the most widely-consumed liquor in the world – and is the most valuable (yes, even beating whisky!). According to the 2018 Brand Finance Spirits 50 report, baijiu brand Moutai alone is worth a whopping US$21.2 billion. By comparison, Johnnie Walker, the world’s most valuable Scotch brand, is worth US$4.3bn. The time for baijiu has come!
Books and booze are a brilliant combination
The Bloomsbury Club Bar unveils literary cocktails for World Book Day
A good book plus a delicious dram? We’ve fallen in love all over again with that simple joy recently. So when news reached us that London’s The Bloomsbury Club Bar has created a literary-themed cocktail menu for World Book Day on 7 March, we were all ears. To honour the Bloomsbury Set of writers, philosophers and artists, the bar is encouraging guests to bring in a paperback book which they can trade for a complimentary cocktail. The books will then be donated to a local charitable bookshop! The four cocktails on the special menu include the mysteriously smoking JK Rowling, make with Chivas Regal 12 Year Old, ginger, honey, lemon, and Lapsang tea aroma; and the Roald Dahl, crafted with Havana Club Seleccion de Maestros, peach liqueur, dry vermouth, and grenadine, and comes complete with a giant chocolate ear. Other authors in the line-up include TS Eliot and Charles Dickens. The whole thing was developed by newly-appointed head bartender Scott Gavin in partnership with drinks group Pernod Ricard. Can’t bear to give up a beloved book? You can still enjoy a serve, you’ll just have to part with £12 instead.
BrewDog takes to the skies
And finally… BrewDog Airlines takes off
Not content with making beer, running pubs and launching a hotel, self-effacing Scottish brewer BrewDog has now taken to the skies. This week, the inaugural flight of BrewDog Airlines took off from London Stansted to Columbus, Ohio. On board, a group of paying customers along with a smattering of journalists were treated to a selection of brews, including an IPA especially designed to taste good at altitude. One of the lucky few was award-winning beer writer Adrian Tierney-Jones who told us it was a very jolly experience: “everyone was very well behaved. I’ve seen more pissed people on a flight to Tenerife.” The only slight problem was that the lavatory tanks on the Boeing 767 weren’t designed to cope with all the, ahem, liquid produced by 200 British beer lovers. Tierney-Jones tweeted on landing: “Loos had to close two hours before landing such was the volume of micturition…” Apparently there were some serious queues for the toilets when they landed. We can picture the debrief at BrewDog HQ: “We’re going to need a bigger plane.”
Part of the trio of Scotch whisky distilleries sold to Brown-Forman in 2016, Glenglassaugh is a treasure trove of sweet-yet-seaweedy drams matured by the sea. We stopped by to have…
Part of the trio of Scotch whisky distilleries sold to Brown-Forman in 2016, Glenglassaugh is a treasure trove of sweet-yet-seaweedy drams matured by the sea. We stopped by to have a nose about.
Located on the edge of Speyside, almost equidistant between Inverness and Aberdeen, Glenglassaugh is a distillery with a chequered history but a bright future. It was built way back in 1874 and has changed hands many times, even enduring periods of closure – unfairly overlooked in favour of its rivals in the Speyside epicentre further west. After 22 long years (its longest silence) its potential was spotted by Dutch investor Scaent Group in 2008 who snapped up the site and reopened it shortly after. Billy Walker’s The BenRiach Company took the reins in 2013, before American whiskey giant Brown-Forman, thirsty for Scotch whisky, acquired Glenglassaugh, along with BenRiach and GlenDronach, in 2016.
Another week, another round-up of all the news that’s fit to drink. Yes, it’s the Nightcap! Or c’est le Nightcap as our cousins across la Manche might say. So pour…
Another week, another round-up of all the news that’s fit to drink. Yes, it’s the Nightcap! Or c’est le Nightcap as our cousins across la Manche might say. So pour yourself a snifter and have a nose around.
This week on the blog there can be little doubt that Christmas is coming. To get any more Christmassy, you’d need Noddy Holder to pop up and shout “it’s Christmaaasssss!” We’ve been counting down the days in some style with our office Drinks by the Dram Whisky Advent Calendar. And what treats there have been: Day One was the Lost Distilleries Blend from the Blended Whisky Company, followed by Starward from Australia, something special from Dufftown, a French single malt, a BenRiach, and finally, the mighty Hudson Baby Bourbon. To get you in the mood, we brought you exclusive interviews with the people behind these very special drams!
If that’s not Christmassy enough, Adam came up with some boozy gifts for guaranteed Yuletide satisfaction. Oh, and #WhiskySanta’s Super Wish was something quite spectacular: a bottle of Talisker Bodega Series 40 Year Old, worth £2,750! Blimey.
But it wasn’t all festive fun on the blog. On Monday, we had a closer look at the last Dram Club Tasting Sets of 2018. Annie delved into the mad world of spirits maverick Rebel Rabbet, maker of drinks that defy easy categorisation (and nothing to do with fluffy bunnies.) And Henry met with Cognac sniffer-outer extraordinaire David Baker and tried some brandies distilled during the Second World War.
Some quality booze writing there, and talking of booze and writing, here are the top drinks stories of the week. Bon weekend!
Happy Friday, folks! Here’s The Nightcap to help you roll on into the weekend armed with a plethora of booze news. Always handy if you’re looking to impress down the…
Happy Friday, folks! Here’s The Nightcap to help you roll on into the weekend armed with a plethora of booze news. Always handy if you’re looking to impress down the pub/on a hot date/out in a bar*…
Welcome to the weekend, team! Step away from the workload and pick up a dram. You deserve it. Friday evening is here! (Apologies as always if you’re a non-nine-to-fiver and are indeed working at the weekend… join the vibe when you can.)
It’s been a short week here at MoM Towers thanks to the summer bank holiday Monday. But that hasn’t stopped us bringing you all manner of news over on the blog this week.
Jack Daniel’s-maker Brown-Forman lines up a new CEO, World Gin Day hype aplenty, and fizz in space? It can only be The Nightcap! It’s Friday and the world’s most eclectic…
Jack Daniel’s-maker Brown-Forman lines up a new CEO, World Gin Day hype aplenty, and fizz in space? It can only be The Nightcap!
It’s Friday and the world’s most eclectic round-up of booze newses is back for another week! We’ve got a whole host of hot-off-the-press product launches, bar happenings galore and incoming CEOs up our sleeves. But first, let’s look back on the week that was…
Last week saw bourbon brand Old Forester pass a key milestone in its distillery build project – the arrival of its shiny new 44ft copper column still! Watch as engineers…
Last week saw bourbon brand Old Forester pass a key milestone in its distillery build project – the arrival of its shiny new 44ft copper column still! Watch as engineers painstakingly winch the giant structure into the new Louisville-based stillhouse.
Historic whiskey Old Forester can trace its roots back to the 1870s, and was the first bourbon to be sold in sealed glass bottles in the US. It’s very much a national treasure of the whiskey world, so when parent firm Brown-Forman announced plans to construct a dedicated distillery for the brand in 2014, we, like many others, sat up and paid attention.