fbpx
Created by potrace 1.12, written by Peter Selinger 2001-2015

We're just loading our login box for you, hang on!

Master of Malt Blog

Tag: Awards

The Nightcap: 19 July

It’s a bumper week for The Nightcap, with stories about Lizzo, Champagne, crystal, Snoop Dog and millennials. What a time to be alive. Welcome to yet another Friday! No, it’s…

It’s a bumper week for The Nightcap, with stories about Lizzo, Champagne, crystal, Snoop Dog and millennials. What a time to be alive.

Welcome to yet another Friday! No, it’s not a surprise sequel to the classic ‘90s flick Friday, though that would be pretty great. However, another Friday means another edition of The Nightcap, our weekly round-up of all the booze news stories. It’s almost like a movie, except much shorter. Which, honestly, probably a good thing. Did you see that superhero movie from earlier in the year? It was like nine hours long and didn’t even have an intermission to let me go get an ice cream. Take all the breaks you want reading The Nightcap this week. Grab me a Cornetto if you think about it.

So, on the MoM Blog this week we had Annie in charge of Cocktail of the Week, mixing up a Piña Fumada, and then she chatted to Ron Zacapa master blender Lorena Vásquez. Adam checked out the upcoming releases from Royal Salute – a blended malt and a peated treat. Henry took on a fun New Arrival of the Week which doesn’t even have a name, had a good nosey at some new Ocho Tequilas and continued the agave theme by having a natter with Björn Kjellberg.  Guest columnist Nate Brown turned his eye to the word ‘terroir’ and what it means for spirits marketing. Kristy met with Highland Park’s Martin Markvardsen and filmed a pretty detailed video interview with him, getting the scoop on all things Orkney. 

Oh, and then there was all this…

Yayyyyy Team MoM!

MoM marketing team scoops digital award!

We got all glammed up and headed to the big smoke on Wednesday night. Not just for cocktails (although we did head to the wonderful Swift afterwards) but to the UK Digital Growth Awards! And it was a particularly exciting evening. We picked up the In-House Team of the Year trophy for our marketing squad! It’s fair to say we were over the moon, and so proud of each other’s achievements. From the editorial and content teams to campaigns, film, email and proper geeky stuff like PPC, we genuinely love what we do. And it all loops back to sending the good people their booze! Hurrah!

Francois Saurel (The Serious)

Macallan parent company picks new leader for Asia Pacific region

Some big news just in from Edrington, The Macallan’s parent company. Frenchman Francois Saurel will be the new regional marketing director for Asia Pacific. The vacancy was created in March when the previous occupant, Igor Boyadjian, became managing director of The Macallan. Saurel who previously worked with beauty company Coty has spent over 20 years with luxury brands in both Europe and Asia. He will report to Boyadjian who commented: “I am pleased to welcome Francois to Edrington as the next regional managing director, Asia Pacific. His leadership skills, global luxury brands experience and his proven commercial track record, make him an excellent addition to an already talented team. Saurel said: “It is an honour to be leading the Edrington teams across Asia Pacific, a key strategic region for the business with many exciting opportunities and where Edrington is ideally placed to capitalise on premiumisation trends. Edrington is set up for significant long term growth, thanks to its unrivalled portfolio of brands, great people and unique culture.” Bon chance, Francois!

Seafood-specific Champers? Go on, then.

Piper-Heidsieck launches special seafood-friendly Champagne with Wright Brothers

Champagne house Piper-Heidsieck has created a special cuvée in conjunction with Wright Brothers. No, not the aviation pioneers from Ohio, that would be strange. No, these Wright Brothers are the London fishmongers. Glad we’ve cleared that one up. Anyway, this extra brut Champagne is called Essentiel by Wright Brothers. It’s drier than most Champagnes (only 5g of sugar per bottle) and it’s specifically designed to go with seafood, especially oysters and other shellfish. “We believe together we have created the perfect accompaniment for seafood and shellfish,” said Robin Hancock, co-founder of Wright Brothers. Emilien Boutillat, chef de cave at Piper-Heidsieck added: “A shared vision of sustainability and excellence made Wright Brothers the natural choice to visit us and take part in the creation of a bespoke Champagne to suit their seafood-focused restaurants. Champagne and oysters both strongly express their place of origin, and when enjoyed together make for a memorable moment.” Not so keen on seafood? We expect Essentiel probably tastes delicious with vegetarian options, too.

The Glencairn glass: taking over the world.

Glencairn now sells 65,000 whisky glasses a week

Award-winning Glasgow glassware firm Glencairn Crystal has just released some impressive figures. The company which supplies the likes of the Houses of Parliament, Liverpool Football Club, Diageo and the SWA with whisky tasting glasses, has been growing without a pause for 15 years. Sales have doubled sales every five years since 2004; in the latest figures Glencairn turned over £11.3m, up from £858k in 2004; now more than 65,000 Glencairn glasses are now sold per week globally. The world whisky boom has been great news for this family-owned business. Scott Davidson, new product development director said: “We are so proud of the success we have achieved in this past year. Our hardworking team and the worldwide growth of the spirits market, specifically whisky, has meant that we have been able to capitalise on what we do best – provide clients with a high-end customer service they can’t get anywhere else.” So let’s raise a glass, a Glencairn Tasting Glass, to this great Scottish success story. 

Happy 5th birthday, team ELLC!

Happy fifth birthday, East London Liquor Company!

On Monday we headed to deepest, darkest Bow to join some very special celebrations: East London Liquor Company just turned five! The distillery, bar and restaurant made the most of the weather, with guests spilling out across the courtyard, enjoying a barbeque, G&Ts and, in true ELLC style, Negronis on tap. It was a delight! An additional highlight? A gorgeous cake with sparklers for candles, and a really cute dog pottering about the place. Yes please. We highly recommend a visit: there’s a cocktail bar complete with seasonal menu, the food has a strong Italian emphasis, and you can check out the gorgeous stills while you sip! The distillery is open for tours, too. Check out the ELLC site for more details, or snap up a gin, vodka or rum right here. More whisky to follow!

I mean, fizz always makes travel better

Searcys Art of Travel launch with Sipsmith and Veuve Clicquot 

If your Eurostar trip feels like it’s missing that final touch, we might have just the ticket! Searcys Champagne Bar at St Pancras station is kicking off the summer with its brand new The Art of Travel Afternoon Tea, a collaboration with Veuve Clicquot, GlobeTrotter and Sipsmith Gin. Each of the 12 booths (it’s the longest Champagne bar in Europe, don’t you know) represents a different European destination, while the table has been transformed into a map alongside rather aesthetic pastel seating. Meanwhile, the tea itself brings together tasty delicacies from different European cities, from passion fruit Swiss meringue pie to smoked salmon crumpets. There’s even an avocado and quinoa wrap for the more health-conscious. The best part is, it’s even served in a suitcase! No kidding. To sip on, of course there’s a selection of delicious Veuve Clicquot Yellow Label, Rosé and other cuvées, or a whole host of cocktails showcasing Sipsmith Gin. Best of both worlds is the scrumptious ‘Take on the French 75’, which marries both gin and fizz! It’s available now until 9 September, and while you’re there just don’t forget to push the ‘Press for Champagne’ button. You’re welcome.

Drop it like it’s hot

The Coral Room brings actual Gin & Juice to Snoop collab

Have you heard the news? The Coral Room will be channelling its inner Snoop. How, you wonder? Well, the team will be serving Gin & Juice slushies at Soho’s Dogg House. It’s all in aid of one of the summer’s biggest footwear collaborations – Duke + Dexter and Snoop Dogg’s Limited edition loafers and sliders. There’s a delicious colour palette too:  leafy and acid greens against coral – that’s the shoes and the drinks. The Coral Room team will be bringing the West Coast lifestyle with its Gin & Juice serves. To add to the atmosphere, a DJ will play some of the iconic artist’s most famous work, while screening his best music videos. It’s the perfect backdrop to the limited-run collaboration. The Coral Room and its Gin & Juice will take up residence at 40 Berwick Street until 21 July, where the artists will be showcasing all 15 styles from the collection.

She like chardonnay, get better over time

Absolut teams up with Lizzo for a juicy summer

The new drink of the summer? According to Absolut, Absolut Juice is set to be the must-have spirit of the season. A new base for spritzy serves, it’s available in two delicious flavours: Strawberry and Apple. There are no artificial flavours, each drink is made with 5% real fruit juice, and at 99 calories per serving, it’s a lighter option, too. The most exciting thing? It’s in partnership with actual Lizzo! “When I heard Absolut was launching a new product called, ‘Absolut Juice’ it was like they made it just for me,” the Juice and Cuz I Love You singer said.  “It’s an honour to celebrate the success of my first single with Absolut’s new product launch and the synergy is almost too perfect.” The drinks you could make with the new ‘juicy surprises’ include the Absolut Juice & Soda (you’ll need 1 part Absolut Juice and 2 parts Club Soda) and the Absolut Juice Spritz (1 part Absolut Juice, 1 part Club Soda and 1 part Sparkling wine). If you’re feeling more adventurous, there’s also the Absolut Juice Strawberry Punch, with 1 ½ parts Absolut Juice Strawberry, 1 part lemonade, ½ part cranberry and a splash of club soda, garnished with a lemon peel. Another plus? They have a recommended price of US$19.99. We’re hoping both Strawberry and Apple will arrive at MoM Towers later in the summer!  

What cycling in 40°C looks like

Mentzendorff cycling team braves heatwave to raise £35,000 for The Benevolent

From 24-28 June, Equipo Mentzendorff slipped into their skin-tight cycling gear, got on their bikes and rode around Tuscany to raise money for The Benevolent Charity, an organisation that provides help and support to members of the UK drinks industry and their families. During the so-called ‘Giro di Toscana’, the team, made up of Mentzendorff staff members, customers and consumers, covered 300km during the recent heatwave with the thermometer hitting 40°C every day. Tough work – but they raised £35,000 for the charity! Mentzendorff is the agent for Bollingers Champagne, Taylor’s Port and many other big names, as well as producing a legendary brand of kummel. Team leader Andrew Hawes said: “I would like to thank the twelve riders, our support team and our incredible hosts, Ciacci Piccolomini and Fertuna, for their amazing efforts. Thank you also to everyone who has supported us and donated to this great cause.” Ross Carter, CEO of The Benevolent added: “We are incredibly thankful to Team Mentzendorff for their on-going support of The Benevolent and a huge congratulations for nearly doubling their fundraising target and for doing so in such intense climatic conditions!” Well done to everyone concerned. 

Join the Zero Likes revolution

And finally… Kahlúa reckons millennials are missing out on life’s key moments because phones

Kahlúa brings us some hilarious and somewhat concerning news this week, as the brand took it upon itself to survey a group of millennials about social media. The stats are… interesting. Over 90 percent believe it’s important to live in the moment, while, rather conversely more than half have also missed an important moment because they were too busy trying to capture it on social media! Perhaps even more alarmingly, one third of those surveyed said they would miss social media more than sex if they were stranded on an desert island. Geez. So, Kahlúa teamed up with actress Jackie Cruz (who you’ll likely recognise as Flaca from Orange is the New Black) to put on the Zero Likes Given exhibition in New York! Fabulous pictures without a single like on Instagram will be displayed, to ease the pressure of likes. Speaking of which, the coffee liqueur brand also created the Bottom Nine website, which generates your nine least liked pictures on Instagram! Go on, try it. We promise it’ll be funny.

Have a wonderful, phone-free weekend, folks!

No Comments on The Nightcap: 19 July

The Nightcap: 24 May

Powers, plastic straws and pineapples – plus a few things that don’t begin with ‘P’. It’s all here in yet another edition of The Nightcap! Today is Friday, and many…

Powers, plastic straws and pineapples – plus a few things that don’t begin with ‘P’. It’s all here in yet another edition of The Nightcap!

Today is Friday, and many of us will be heading into the final Bank Holiday weekend for a few months. There’s one at a seemingly random time in August, but the smattering of three day weekends throughout April and May occur in such a cluster that we almost become used to it. We must not become complacent! We must approach this three day weekend with the same vim and vigour as we did previous ones! Oh, and also we should start it as we do other weekends (extended ones or otherwise), with The Nightcap! Obviously.

In a week in which we announced that we’re going to Fèis Ìle 2019, we also launched two new competitions, one to win the entire Game of Thrones whisky range and the other to win a VIP trip to Bombay Sapphire’s distillery. Nate Brown then extolled the virtues of sherry, Jess took a look at Diageo’s new Italian gin, Villa Ascenti and Annie explored where to imbibe in Bowie’s old haunt, Berlin and who the up-and-comers of alcohol-free are. Adam enjoyed the latest chapter in Balvenie’s story, then picked Big Peat Fèis Ìle 2019 Edition to be his New Arrival of the Week, for obvious reasons, while Henry enjoyed Redbreast’s new expression, video masterclasses from Mortlach and Johnnie Walker and even manged to find time to make the Grand Sour his Cocktail of the Week. Phew…

Now, on with the news!

Nightcap

Our PR manager Mariella Salerno holds up our shiny new prize!

MoM named DB Awards Online Retailer of the Year!

It was celebration station on Tuesday afternoon at the DB Awards, hosted by the team over at trade magazine The Drinks Business. We were delighted to pick up the Online Retailer of the Year award! The ceremony took place as part of the London Wine Fair, so we got to join the jubilations early, enjoying some really rather marvellous tipples from across the world. They said loads of nice things about us, and we picked up a shiny trophy. Oh, and #WhiskySanta got a highly commended nod too, for his excellent work spreading festive spirit far and wide through the social realm. Cheers, Team DB – you made our week!

Nightcap

Look everyone, it’s Kent’s first single malt whisky!

Kent’s first single malt whisky is here

Kent is something of a booze hotspot with its hop gardens and breweries, orchards and cideries, vineyards and gin distilleries, and of course, it’s the home of a certain online retailer. Now the Garden of England has its first single malt. The whisky is a collaboration between Andy Reason and Norman Lewis of the Anno Distillery in Marden (who make a fine gin) and the Westerham Brewery. The mash was made with English barley and fermented with two strains of yeast comes from the brewery. It was then double distilled in a tiny 300-litre copper pot still named, appropriately enough, Patience. The spirit came off at 63.5% ABV into an ex-bourbon cask that previously held a Speyside single malt. After ageing, the resulting whisky was bottled at 40% ABV. Norman Lewis said of the partnership: “It’s been a wonderful experience working with Robert Wicks from Westerham Brewery. Our combined expertise has come together seamlessly and resulted in something which we’re extremely proud of. We hope those who are lucky enough to taste this limited-edition whisky enjoy savouring it as much as we enjoyed making it.” It’s such a limited edition that customers are being limited to three bottles (at £120 each) and it’s available directly from the distillery and Westerham Brewery. Hurry, while stocks last.

Nightcap

They might seem delightful, but they need to go.

England moves to ban plastic straws and stirrers

Great news, folks! The government this week confirmed it will ban plastic straws and stirrers in England (and plastic cotton buds, but less relevant to us) from April 2020. There are some sensible exemptions for those with medical needs or a disability (pubs and bars will still be able to give them out on request), but we can wave goodbye for good to unnecessary plastic in our drinks. The move follows a government consultation which found 80% back a ban on straws, and 90% on stirrers. About time, too. Apparently, we use 4.7 billion plastic straws and 316 million plastic stirrers each year in England alone! And yes, alternatives are available (we sipped through some fancy bamboo ones recently), but the government reckons a whopping 95% of straws are still plastic. Boo. Even more boo: it’s thought there are more than 150 million tonnes of plastic in the world’s oceans, and that every year one million seabirds and 100,000 sea mammals die from eating or getting trapped in plastic. This ban can’t come soon enough.

Nightcap

Introducing: Scarabus Islay Single Malt

Hunter Laing releases Scarabus Islay Single Malt at Fèis Ìle

Peat heads of the world, unite! A new release from Hunter Laing & Co. is always exciting news, especially when it’s an Islay single malt like Scarabus. Appropriately, the whisky is being released at this year’s Fèis Ìle. If you’re down that way then you’re in luck, because the very first drams will be poured (and tasted) throughout the festival at Hunter Laing’s newly-opened distillery on the island, Ardnahoe. Scarabus means ‘rocky place’ in Nordic, and the whisky is named after a mystical area of Islay, complete with equally mystical golden packaging. “We’re extremely proud of the Scarabus whisky and the Fèis Ìle Festival is the perfect place to release the first bottling”, said Stewart Laing, Managing Director. “We aimed to produce an expression that showcases a traditional Islay whisky style, and the unmistakable Islay smoke matches wonderfully with the rich, sweeter notes that linger on the finish.” If you’re not down Islay-way, fear not, as Scarabus will soon be available in the UK and beyond. Keep an eye on our social channels for updates.

Nightcap

Hit the books spirit nerds, we’ve got a new challenge up ahead!

WSET Level 3 Award in Spirits is live!

Great news, spirits geeks! There’s a new qualification in town, and it’s the toughest one yet. Developed in response to our collective (and global) thirst for all things spirits and subsequent desire to know all about them, the Level 3 Award builds on the Level 2 course (Team MoM highly recommends) but digs down into greater production detail while covering new spirits categories, like baijiu. It’s a much tougher assessment process, too, with a blind tasting exam as well as multiple choice and short-answer question paper. In all, candidates will need to put in at least 84 hours of graft. We’re excited! “The spirits industry has been crying out for a more advanced qualification in spirits,” said course developer Nick King. “Candidate numbers for WSET spirits qualifications (Levels 1 and 2) have grown significantly in the last 10 years (from 540 in 2009 to 6600 in 2019) and are now taught in 33 countries worldwide reflecting growing global demand. We are delighted to now be able to offer the industry a Level 3 Spirits qualification that develops candidates’ knowledge and understanding of the category in great depth and also builds their tasting skills, teaching them to identify the structural and aromatic elements that make up a spirit and to make a compelling quality assessment.” The first UK courses get under way in October!

Nightcap

All the delights of Powers Irish Whiskey with none of the effort? We’re in.

Powers Irish Whiskey’s first ever bottled cocktail

If stirring and, ugh, waiting aren’t for you, Powers Irish Whiskey has your back because the brand has just unveiled its first-ever pre-mixed cocktail, Powers Old Fashioned! Pow! The cocktail sees a combination of the classic Powers Gold Label, sugar syrup and bitter herbs flavouring. The recommended serve is, of course, over ice with a twist of orange peel – well, how else could you garnish an Old Fashioned? The bottle boasts a whole new look, with sleek modern packaging which you’d be hard-pressed to recognise as Powers. “A careful balance of the rich history of Powers with an eye on the future, we are confident that the refreshing ritual of ‘Ice, Pour, Twist’ will appeal to whiskey fans and the cocktail curious alike who are looking for simple and convenient ways to create new Irish whiskey experiences at home or in their local pub”, says Brendan Buckley at Irish Distillers. The cocktail will be launching in Ireland from the end of May, and if it finds success then hopefully we can expect to see it much further afield. Old Fashioneds all around!

Nightcap

Counting oysters by hand, that’s commitment to conservation

Glenmorangie & partners plan to return native oysters to Europe’s seas

Oyster-loving folk, gather round. In historic marine-related news, a landmark Native Oyster Restoration Alliance (NORA) conference on reef restoration was held in Edinburgh this week. It was hosted by The Glenmorangie Company and its partners, including Heriot-Watt University, bringing together conservationists, administrators and oyster producers from across Europe to develop a ‘blueprint’ for native oyster reef restoration. Oysters were overfished to the point of extinction in the 1800s, and it turns out oyster reefs are among the most endangered marine habitats on Earth. The restoration is going to be done through the Dornoch Environmental Enhancement Project (rather aptly abbreviated to DEEP), which was established in 2014 and has already returned 20,000 native oysters to the Dornoch Firth in the Scottish Highlands. The aim? To increase this population of 20,000 to four million (!) by 2025, and in turn the reef will become self-sustaining. “We are incredibly proud to be pioneering DEEP’s vital environmental work with our partners, not only protecting but enhancing Glenmorangie Distillery’s environment for future generations,” says Glenmorangie President and CEO Tom Moradpour. It looks like the world really is our oyster.

Nightcap

Happy Anniversary guys!

The Coral Room celebrates its first anniversary

We got our party shoes on this week and headed up to London to join The Coral Room’s first-anniversary bash! The sleekly cosy cocktail bar is part of The Bloomsbury Hotel, but very much comes with its own character, look and feel. And on Wednesday, that feel was celebration! There was cake, a confetti cannon, and even a sneak peek at the new cocktail menu, which includes such deliciousness as the May Day Spritz, made with Tanqueray, Italicus, orange blossom and honey bitters, and English sparkling wine; and the Drinking in Newquay, with Cîroc, Crème de menthe, Blue Curaçao and Belsazar Riesling Supreme. There was even a Rinomato Sorbet, too! Very festive. Do pop in raise a cocktail to the team – congrats to everyone at The Coral Room!

Licor 43 lays down cocktail and coffee challenge

There’s nothing more on-trend than putting coffee and cocktails together. So, it’s appropriate that Licor 43 has just announced the opening of the UK round of its Bartenders & Baristas Challenge 2019. Now in its third year, this competition lays down the gauntlet to both bartenders and baristas to create serves with coffee and Licor 43 (the details of how to enter are here). Winners will go to a grand final in Gran Canaria this autumn. UK brand manager Charlotte Oswald said: “There is a natural marriage of aromas and flavours between Licor 43 and coffee and we’ve been communicating this with our Carajillo 43 signature serve. We are often amazed at the creativity, knowledge and passion from contestants and this really went up a level with the introduction of the coffee element last year – bartenders who were very well-versed in all things spirits were finding a whole new world of cocktail creation. We can’t wait to see what they come up with this year!” Licor 43, a blend of spices and citrus fruits, is something of a cult drink in Spain. There’s now a special Liquor 43 Baristo made with coffee beans from the Canary Islands which the company has produced a film about (above). So, what are you waiting for bartenders and baristas, get experimenting!

Nightcap

Happy International Pineapple Day, folks!

And finally. . . shake your maracas cos it’s International Pineapple Day!

From the Piña Colada to Carmen Miranda, we all know that the pineapple is the most exotic of all the fruits. No wonder it has a special day devoted to it: 1 June is International Pineapple Day! To help things go with a swing, That Boutique-y Gin Company is putting on a Pineapple Gin Parlour pop-up at 15 Bateman Street, in Soho, London on 1-2 June. There will be masterclasses and food historian Tasha Marks on hand to explain the history of the king of fruit. In the 18th century pineapples were high-value status symbols: having a pineapple was the Regency equivalent of a Ferrari parked outside your house. The neighbours would say ‘oooh, get her, who does she think she is with that pineapple, Lord Byron?’ Thankfully, drinks at the pop-up will be rather more affordable. Simply say the code word ‘mule’ and your Pineapple Mule will cost you nothing at all. Isn’t the modern world brilliant?

No Comments on The Nightcap: 24 May

We’re Icons of Whisky’s Online Retailer of the Year!

MUCH excitement, folks. Last week we were named Icons of Whisky’s Online Retailer of the Year 2019 – and we’re still not over it! On Thursday we donned our glad…

MUCH excitement, folks. Last week we were named Icons of Whisky’s Online Retailer of the Year 2019 – and we’re still not over it!

On Thursday we donned our glad rags and headed up to London for the Whisky Magazine Awards. As did a whole host of distillers, brand ambassadors and bartenders – just being there was super exciting.

The likes of Teeling Whiskey 24 Years Old Vintage Reserve, Four Roses 130th Anniversary 2018 Limited Edition Small Batch, and Hibiki 21 Years Old all took home major awards (for World’s Best Single Malt, World’s Best Bourbon and World’s Best Blended Whisky respectively). Tobermory and Bunnahabhain parent Distell won Distiller of the Year, and Angela D’Orazio of Mackmyra and Mike Miyamoto from Suntory were inducted into Whisky Magazine’s Hall of Fame. It was a cracking evening of great whiskies and wonderful company. What more could you want?

Online Retailer of the Year 2019 Icons of Whisky

(L-R) Justin Petszaft, group managing director; Kristiane Sherry, editor; and Jake Mountain, campaign manager, pick up the Online Retailer of the Year award from Rob Allanson, Whisky Magazine editor

THEN we were named Icons of Whisky’s Online Retailer of the Year 2019!

This means so much to us. The Icons of Whisky accolades are voted for by the drinks trade, and it’s incredibly special to be recognised by our peers. And it’s the seventh time in eight years we’ve won Online Retailer of the Year. The whole team is still buzzing days on!

Icons of Whisky Online Retailer of the Year trophy

Most importantly though, a HUGE thank you to you, our epic customers. We love bring delicious, delicious drinks to the world, and we literally couldn’t do it without you. Thank you for supporting us, sticking with us, and making us your booze purveyor of choice. Here’s to you!

 

No Comments on We’re Icons of Whisky’s Online Retailer of the Year!

MoM does the double at UK eCommerce Awards!

Yep, we’ve not quite calmed down yet, but there are two more shiny trophies to add to the Master of Malt awards cabinet – and we’re so excited! We’re beyond…

Yep, we’ve not quite calmed down yet, but there are two more shiny trophies to add to the Master of Malt awards cabinet – and we’re so excited!

We’re beyond thrilled to share some marvellous news – last night we picked up not one but two trophies at the glitzy eCommerce Awards in London: Food & Drink eCommerce Website of the Year, and eCommerce Social Campaign of the Year for everyone’s favourite supernatural, omniscient, festive, heavily-bearded being, #WhiskySanta!

Yes, folks, it was another celebratory evening, and today the whole team is buzzing. It means so much to be recognised for something you love doing – purveying delicious boozes is never not going to be a joy!

Charlotte and Dan from the digital team picking up our UK eCommerce Awards trophies!

We’re pretty chuffed that the UK eCommerce Awards judging panel chose to celebrate all things Master of Malt. Dan and Charlotte from our digital team were our reps on the ground, picking up the two shiny trophies and raising a glass on behalf of us all.

The Food & Drink eCommerce Website of the Year was a big one for us. We were up against some stiff competition, and the judges said they were especially impressed by our advanced search function, which makes it even easier to track down those mouth-watering bottlings. Anything to make it easier to find that perfect tipple.

And then #WhiskySanta only went and bagged a trophy, too! We’re super proud. This year’s campaign was bigger than ever before, with £250,000-worth of the finest spirits handed out as gifts, either in response to wishes on social or tucked away in parcels through November and December. No wonder #WhiskySanta has to take the rest of the year off. That’s a lot of booze to haul about!

We’re delighted – and we’ll keep it up in our quest to bring our incredible customers the best drinks experiences possible. It’s our very favourite thing to do, after all!

No Comments on MoM does the double at UK eCommerce Awards!

We join ADI for the Judging of Craft Spirits!

What’s it like to lead a panel at one of the world’s most renowned spirits competitions? Our editor Kristiane Sherry reports back from Tiburon, near San Francisco, after taking part…

What’s it like to lead a panel at one of the world’s most renowned spirits competitions? Our editor Kristiane Sherry reports back from Tiburon, near San Francisco, after taking part in the American Distilling Institute’s 2019 Judging of Craft Spirits.

The skies are always blue in Tiburon. At least it seems that way when the American Distilling Institute (ADI) crew is in town. The cluster of impeccable houses directly across the Bay from San Francisco is peppered with independent restaurants, bars and quirky stores, sandwiched between the water and the dramatic Northern California hills. It’s relaxed, the air is crisp and clean, and it exudes a laid-back elegance. In short, it’s the perfect place to taste spirits.

I was thrilled last June when I received an invitation to join ADI’s Judging of Craft Spirits. The annual event celebrates excellence in distilling, with entries open to those who produce less than 750,000 litres of pure alcohol a year (although in reality, most participants make waaaayyy less than that). Both American and international distillers take part, and the spirits span almost every category you can think of: whiskies, gins, rums, agave spirits, vodkas, liqueurs, brandies, plus ready-to-drink cocktails, fortified wines and more! The result? Hundreds upon hundreds of spirits to be assessed, an army of stewards, a team of organisers and administrators and judges galore. And I was more than happy to lend my palate.

San Francisco Bay

Tiburon. It’s pretty. That’s San Francisco over the Bay looking gorgeous

I arrived at The Lodge at Tiburon on the Sunday afternoon, set for a series of briefings. After the warmest of welcomes from Eric Zandona, ADI’s director of spirits information, and David T Smith, lead steward, we got to grips with a practice flight of vodkas, a palate-aligning exercise, if you like. Everything was poured in a back room, brought through by the amazing stewards and identified only by a code on a label on the stem of a glass. It was 100% blind and tip-top secret. And it immediately became apparent just how rewarding evaluating each sample with my fellow judges would be. Distillers, bar consultants, writers, bartenders and more, from across the US and beyond. The volume of collective expertise in the room was incredible. Roll on the three days of judging!

I can’t disclose exactly what we judged or what panels others were on, but I will say for the first two days I chaired panels with a vast variety of spirits. We tasted literally everything. It was challenging at times – some spirits properly split the panel; cue lively debate, much geekiness and an array of views – but each and every spirit was genuinely assessed on its own merits, before the group discussed each one, gained consensus and awarded medals (Bronze, Silver, Gold, Double Gold) accordingly. But this wasn’t just about assigning awards. Each entrant receives detailed written feedback, so every judge was required to write up their thoughts and provide comment, constructive criticism and encouragement. This wasn’t just about tasting – a significant amount of work went into this evaluation aspect. It’s easy enough to say that you do or don’t think a spirit is at a certain quality level – but you must also give the reason why. And delving into the ‘why’ with so many genuine experts made for a thoroughly rewarding experience!

There’s all sorts of spirits to be assessed

Day Three took on an entirely different flavour. First up, I joined a review panel; here, spirits which had some discrepancy in their scoring (David T Smith and crew use a handy algorithm to see if a panel of judges’ scores were especially variable) were re-tasted to ensure an absolute fair hearing, and other outliers were given a second bite of the cherry. This is where things got really interesting. The discussion got even geekier, and every aroma note, flavour, texture and feeling was unpicked, along with how it got there, and whether or not it should be. By the end my mind and palate were both exhausted – but happily so.

Then it was time for the grand panels! Every spirit awarded a Gold or Double Gold medal was re-tasted to find the best in category. And wow! This was A Treat (capitals intended). Imagine getting to taste the best of the best craft spirits in the world. Yes, it was still serious decision-making, but the smiles on my fellow judges’ faces as we worked our way through the flights said it all. These spirits were GORGEOUS (capitals really intended here). And it was a privilege to get to pick out the very finest.

So, what were the highlights? What were the key learnings? Well, the Judging of Craft Spirits results haven’t been announced yet, so consider these lips sealed. But there was a big difference between judging a competition solely focused on craft spirits compared to other panels I’ve sat on. Why? The level of experimentation was off the chart. So many producers were trying brave and exciting things – sure, the results weren’t always knock-it-out-the-park incredible, but many, many spirits were up there. And it was so exciting to spend time sussing out exactly what’s going on. Then, the overall quality level was a pleasing surprise. In other competitions there might only be one small ‘craft’ sub-category, but here there was wall-to-wall interest and intrigue right across the board. ‘Craft’ has never meant sub-standard or second best, but those myths are now being well and truly busted.

ADI judging whiskeys

Whiskeys!

Finally, the top highlight? Getting to meet and work with so many incredible people from right the way across the industry, from distillers and production consultants to bartenders, brand ambassadors, writers, journalists and more. Thanks to ADI for an ace few days, and cheers to my fellow judges, stewards and everyone involved for making it so brilliant!

Top tips for evaluating spirits

Fancy trying your hand (taste buds?) at judging? Give it a go at home with our super-quick guide!

• Start clean. It sounds super simple, but make sure your palate is clean (water is essential!), you’re not wearing fragrance and you’ve not used especially aromatic soap. ADI gave us fragrance-free soap for the week so the tasting room was as neutral as possible.

• Go slow. Take your time. If you’re assessing a spirit you’ll want to look at its appearance, nose, palate and finish. This can take a good while. Don’t rush, take your time and enjoy!

• Look back. Aromas and flavours in a spirit can be traced back to loads of production factors. Think about how your spirit was made. Raw materials? Processing techniques? Post-distillation finishing? Is what you see, nose or taste consistent with this? Consider these points to help you evaluate your spirit.

• Spit it out. Got loads of spirits to taste? Don’t be afraid to use a spittoon. And sip, don’t gulp (obviously). On a similar point, adding water to a spirit after you’ve first nosed and tasted can make a world of difference when you’re trying to pick out aromas and flavours.

• Write it down. Chances are, if you’re taking the time to fully examine what a product looks like, its aromas, flavours, texture and finish, you’ll want to keep a record of it. Have a notepad or laptop to hand so your hard work isn’t forgotten!

ADI judging

Note-taking = essential!

No Comments on We join ADI for the Judging of Craft Spirits!

Master of Malt wins at the 2019 Drinks Retailing Awards

Exciting news just in as Master of Malt adds another gong to its already groaning trophy cabinet (we do actually have a trophy cabinet). Forget the Oscars, Baftas or Cigar…

Exciting news just in as Master of Malt adds another gong to its already groaning trophy cabinet (we do actually have a trophy cabinet).

Forget the Oscars, Baftas or Cigar Smoker of the Year, they cannot compare with the sheer glamour of the Drinks Retailing Awards which took place last night at The Dorchester in London. The great and good of the business were out in their best bib and tucker to celebrate excellence in flogging booze.

According to Martin Green at Drinks Retailing News, the judges looked at “retailers’ strengths and weaknesses in the digital sphere” as well as using data from Nielsen and polling 2,000 consumers through YouGov. Green went on to say: “To be nominated for a Drinks Retailing Award is a tremendous achievement, and to win one is a stamp of the ultimate quality.”

It was a hard-fought contest, but we are delighted to tell you that Master of Malt won Online Retailer of the Year beating off some tough competition. This is the first time we have won this category since 2013 five years of hurt, never stopped us dreaming. Presenting the prize was Joe Fattorini off ITV’s ‘The Wine Show’ and representing MoM were Nick Murden and Jake Mountain.

They partied responsibly long into the night.

 

No Comments on Master of Malt wins at the 2019 Drinks Retailing Awards

MoM scoops TWO trophies at UK Social Media Comms Awards 2018

We’re delighted to announce that we did the double at the UK Social Media Communications Awards 2018 – #WhiskySanta claimed Best Social Media Campaign, while this very blog was named…

We’re delighted to announce that we did the double at the UK Social Media Communications Awards 2018 – #WhiskySanta claimed Best Social Media Campaign, while this very blog was named Best Blog!

Last night we attended the UK Social Media Communications Awards 2018 at the Montcalm Marble Arch, where the best and most innovative use of social media (and, well, communication) across all industries was rewarded with shiny trophies. Your fave online retailer was among the winners. Twice. Oh yeah.

No Comments on MoM scoops TWO trophies at UK Social Media Comms Awards 2018

Another shiny eCommerce Awards trophy for Master of Malt!

We headed up to London last night for the 2018 eCommerce Awards, and came back with the Best Food & Drink eCommerce trophy in our mitts! For the third year…

We headed up to London last night for the 2018 eCommerce Awards, and came back with the Best Food & Drink eCommerce trophy in our mitts!

For the third year in a row, we’ve donned our finest, most snappiest garb and headed for the annual eCommerce Awards in London, once again taking place at the London Marriott Hotel Grosvenor Square. The evening was hosted by actual wizard Ben Hanlin, so we thought we’d be lucky to escape without being turned into (finely-dressed) frogs. However, we did make it out without being transmogrified, and we made it out with a bloomin’ trophy in our hands – the Best Food & Drink eCommerce trophy to be exact!

No Comments on Another shiny eCommerce Awards trophy for Master of Malt!

A Delightful Duo of Drinks Business Awards!

Your pals at MoM Towers scooped up a fantastic pair of trophies from the Drinks Business Awards 2018 – #WhiskySanta claimed Best Social Media Campaign, while our very own Guy…

Your pals at MoM Towers scooped up a fantastic pair of trophies from the Drinks Business Awards 2018 – #WhiskySanta claimed Best Social Media Campaign, while our very own Guy Hodcroft was named Spirits Buyer of the Year!

The Drinks Business Awards 2018 winners were announced last night, and we just happened to pick up a pair of trophies. Well, we won them. We didn’t just steal some trophies that… You get the idea. Anyway, yes, we’re thrilled about these two stunning trophies to add to our trophy cabinet!

No Comments on A Delightful Duo of Drinks Business Awards!

Master of Malt named Best Online Retailer 2018 by British Bourbon Society!

We’re utterly delighted to have been named the Best Online Retailer by the British Bourbon Society for the second year in a row! Sometimes getting back up and running after…

We’re utterly delighted to have been named the Best Online Retailer by the British Bourbon Society for the second year in a row!

Sometimes getting back up and running after a long bank holiday weekend can be a bit of a mission. Lucky, there was some news waiting for us this morning to get everyone back in high spirits – we’ve been named Best Online Retailer by the British Bourbon Society!

11 Comments on Master of Malt named Best Online Retailer 2018 by British Bourbon Society!

Type on the field below and hit Enter/Return to search