Lucy Shaw
Former editor of The Drinks Business magazine, Lucy Shaw is a freelance writer and editor. She specialises in wine, spirits, food, and travel, boasting over 15 years of experience in the drinks industry. Her first role was as an editorial assistant at Decanter magazine. Since then, she has written for the likes of Newsweek, GQ, Club Oenologique, and the Evening Standard. Lucy has been shortlisted for the Louis Roederer Emerging Wine Writer of the Year award four times. A sucker for a well-made Old Fashioned, she recently swapped west London for the Herefordshire hills.
Celebrity spirits: the good, the bad and the embarrassingWith the news that Nigel Farage has released his very own gin, Lucy Shaw takes a look at some successful celebrity spirits collaborations and what happens when things go wrong….
How to sell whisky to women (without being patronising)It’s one of the hot topics in the drinks world, how to sell what has traditionally been perceived as a man’s drink to women. Lucy Shaw talks to some experts…
