We take a look at how Scotch whisky is embracing cocktails, competition and change with Auchentoshan and the New Malt Order. You know it as the producer of triple distilled…
You know it as the producer of triple distilled Scotch. But Auchentoshan is evolving its identity through its New Malt Order program. Over the last three years the competition has brought some of the world’s finest bartenders together with an aim to challenge perceptions, innovate and collaborate to create a limited-edition expression of whisky.
It’s part of a larger movement within the industry to welcome a more diverse consumer base. It’s become commonplace to see many brands intent on questioning how we drink Scotch now and how it will change in the future. This is often expressed by embracing modern cocktail culture and the bartending community.
We were fortunate enough to be invited to the Lowland whisky distillery in September 2018 to see how the New Malt Order works and to speak to Ron Welsh, master blender at Auchentoshan, on what it has achieved so far.