Jameson, Drinkaware, and Alan Curbishley Know Your Score
Is there any sensation quite like returning from the long weekend and seeing Alan Curbishley in your inbox?
The answer is, no, of course, and I appreciate anybody who doesn’t give a ruddy hoot about the football is shrugging Alan Patridge-style at my amusement. But it turns out this is a drinks related story so I actually have a reason to be writing this.
Know Your Score
The ‘Know Your Score’ campaign uses football culture to encourage fans to check their drinking habits and have more open, honest conversations about alcohol. As an official EFL partner, Jameson helps promote Drinkaware’s Drinking Check to football audiences at scale.
Former Charlton Athletic and West Ham United manager Curbishley delivers the campaign’s message (disguised as a motivational pre-match pep talk) with his signature charm.
“Football and drinking go hand in hand for many people, and when people are drinking and enjoying themselves, they don’t always recognise the potential harm. But we all need to be aware of our limits,” says the man himself. “That’s why I’m proud to be part of the ‘Know your Score’ campaign, to help people better understand their own drinking and get support for themselves or their loved ones if they need it.”
Drinkaware’s Drinking Check
The initiative builds on the success of last year’s similarly creative campaign featuring former footballer Jay Bothroyd, which saw Drinkaware’s Drinking Check completed more than 9,000 times in the first day alone. Drinkaware says the partnership demonstrates how brands can play a role in encouraging healthier behaviours among consumers.
The Drinking Check is a free three-minute online assessment that provides a personalised drinking score and advice on moderating alcohol consumption. The tool is based on the World Health Organisation’s Alcohol Use Disorders Identification Test (AUDIT), widely used by medical professionals.
To take the free Drinkaware Drinking Check visit: drinkaware.co.uk/tools/drinking-check. And don’t ever be afraid to ask for help.
