Recently we held a competition to find out which whisky distillery or brand was the favourite among our customers. The process was simple, a World Cup-style knockout in which you simply clicked on the distillery you felt should make it to the next round. But, in a world where so many drinks awards are decided on who has the biggest wallet, our Whisky Icon championship was purely about you, real human beings, using your vote on Twitter and Instagram. Democracy in action!
Despite the fierce talent on display, only one distillery could be crowned our Whisky Icons champion. And, as you might have seen, the votes have all been tallied and we have an ultimate victor, which narrowly bested stiff competition from the ever-popular Lagavulin.
To celebrate the good news, we’re offering a 10% discount on Bunnahabhain 12 Year Old (from £37.40 – £33.40, or £4 off). So if you fancy finding out why so many people love the brilliance of Bunnahabhain, or if you’re already a fan and fancy celebrating this momentous occasion, rejoice in the savings. And, as a further thank you for showing support to the various brands that featured in the Whisky Icons Championships, some of them would love to offer some free gifts with your next purchase, like Lagavulin 16 Year Old with a free Glencairn glass, Dalmore Cigar Malt with a free cigar cutter, or a free mug with Talisker 10 Year Old. Check even more whisky freebies here.
But, today is all about Bunnahahbain and so we thought we’d get the reaction from people who voted for the distillery as well as some key distillery figures to find out why Bunna beat the competition and just what it means to be the Whisky Icon for 2021.
Brendan McCarron, master distiller
“I’m absolutely made up for us to have won. It was a bit of Sophie’s Choice for me having worked at Ardbeg and Lagavulin and they’re both incredible single malts, so it wasn’t an easy competition to win. This feels like recognition for a distillery that, when I joined everyone said was going to be an incredible whisky to work for but that’s always been a wee bit under the radar because even though it’s Islay, it’s unpeated. I think that’s why it stands out. Everyone can drink it, smoke is for some people, not for others. But everyone can get behind great made, unpeated, all sherried whisky that’s big and complex, and incredible. That’s why I think it won”.
“It’s great to see more people loving it and for it to win the Whisky Icon award shows the direction we’re going in and that more and more people are aware of how great Bunnahabhain is. We’re laying more single malt down and making it more available for people to try. Master of Malt is a great place to show off amazing whiskies and for Bunna to come out on top feels amazing!”
— david brodie (@davidjbrodie) September 28, 2021
David Brodie, brand ambassador
“Thanks to Master of Malt for running their inaugural Icons of Whisky Championship. Here at Bunnahabhain Distillery, we were delighted to emerge as the overall winners, particularly as the outcome was decided by public vote. Minor personal cajoling of our whisky friends aside, it was lovely to receive so many votes from whisky fans everywhere. It is also a pleasing endorsement of our commitment to make seriously good whisky whilst also making the drinking of it seriously good fun. Thank you everyone for your votes!”
Views from the voters
Go to the announcement post on Twitter and you’ll see plenty of reaction and good cheer from people who voted for Bunnahabhain and those who were happy to see the winner. We spoke to a couple of them, including @WhiskyLee232, who thought Bunnahabhain was a worthy winner due to its “excellent whisky range and the engagement on Twitter, particularly David Brodie and his ‘view from the verandah tweets’ alongside his Warehouse 9 tour pictures”.
@WhiskyoftheWeek, meanwhile voted in favour of the Islay distillery because some of her favourite drams come from Bunnahabhain, saying she loves “the richness and the fruity sweetness” that characterises its whisky and its ability to “consistently produce drams that are memorable and complex”.
We’ll be back…
So, if any distillery wants to steal the crown next year, then they know what to do. Make sure they have memorable and complex whisky, engage with fans and hire David Brodie. Seems like a reasonable checklist.
Oh, yes, you read that correctly. We will be back next year with even more Whisky Icon excellence. So if you’d like to see Bunna defend its victory or want another distillery to take the title, then do make sure to take part.
And don’t forget about that 10% discount on Bunnahabhain 12 Year Old! If you bought ten bottles right now, you’d essentially be getting the eleventh for free. And that’s not something to be passed up on lightly.
Congratulations again to our first MoM Whisky Icon champion: Bunnahabhain!