Pernod Ricard has got a taste for juniper! The drinks group released a statement this morning confirming it’s about to buy Italy-based Malfy Gin, growing its gin portfolio to six.
“This acquisition is true to our long-standing strategy of investing in brands with strong potential in growing categories,” said Christian Porta, MD of Pernod Ricard’s Global Business Development arm.
Malfy Gin is made by the Vergnano family in Moncalieri, and is available in four varieties: Originale, Con Limone, Con Arancia and Con Rosa. It’s produced using genuine Italian ingredients including juniper, coastal-grown lemons, Sicilian blood oranges and pink grapefruits.
It has already proved popular in big drinks markets around the world, including the US, Germany, and here in the UK.
Pernod Ricard hasn’t said how much it has paid for the brand, which will join the likes of Monkey 47, which it partnered with in 2016, and Ungava, a 2018 acquisition, once the transaction goes through.
“We are excited to see Malfy Gin move to the Pernod Ricard family of brands,” said Elwyn Gladstone, founder of Biggar & Leith, which launched Malfy in 2016.
“We believe that with their stewardship and expertise in building super-premium spirits brands, Malfy will continue to flourish.”
The deal is expected to close shortly – and it seems likely we will see more brand-buying from the drinks giant. “In line with the launch of our ‘Transform and Accelerate’ strategic plan, we will continue actively managing our fantastic portfolio of brands,” Porta added in the statement.
Malfy Gin Pink Lemonade
Malfy is pretty popular here at MoM Towers. If the news is giving you a bit of a hankering for a gin cocktail, why not give this super simple Pink Lemonade a go, made with Malfy Gin Rosa.
Take an ice-filled Highball glass and mix two parts Malfy Gin Rosa with one part Limoncello. Top with three parts soda water and garnish with a slice of lime and a raspberry (if you’re feeling fancy). Enjoy!
