Judging the Book by Its Cover You might remember, a couple of weeks ago we wrote a post about Highland Park Earl Magnus. As we watched it fly off our…
Judging the Book by Its Cover
You might remember, a couple of weeks ago we wrote a post about Highland Park Earl Magnus. As we watched it fly off our shelves we got talking about packaging, and how important it is for luxury commodities – especially whisky. (NB we’re by no means saying we think it was all style and no substance – the whisky was great, scrumptious even!)
Anyhoo, there’s been a recent spate of success stories, from imperialistic decanters to cartoons and artistic fonts. Now everyone’s jumping on the bandwagon, but there were those who did it first, and did it well.
One of the innovators was Jon, Mark and Robbo’s Easy Drinking Whisky Company. The trio were friends and scotch whisky connoisseurs – brothers Jon and Mark Geary, and David Robertson of Macallan fame – and their whisky was a far cry from some of the passé and overly conservative malts around at the time. To make doubly sure everyone knew this, the whiskies were given downright modish names; The Smooth Sweeter One and The Rich Spicy One, bedecked with caricatures of swarming beehives and Middle Eastern marketplaces of Hessian sacks filled with loose spices.