Neptune Rum was only launched in 2017, yet it already boasts over 40 prestigious global awards. How did the brand do it? We find out. “I actually, physically, dreamt Neptune…
Neptune Rum was only launched in 2017, yet it already boasts over 40 prestigious global awards. How did the brand do it? We find out.
“I actually, physically, dreamt Neptune Rum, which is the most bizarre experiences I’ve ever had. I was walking down a beach in Florida after a hurricane, with large waves crashing and dark clouds. Then a beam of sunlight broke through the clouds and hit something shiny. I picked it up, and it was bottle of Neptune. I then immediately woke up.”
The name of Richard Davies’ rum brand, Neptune, came to him in a dream. The former hot air balloon pilot, bartender and restaurateur had been struggling to find the right name and angle for his new rum. It seemed too good be true, however. Rum has such an obvious association with sailors (not just pirates, people). Neptune is the Roman god of the ocean. Neptune’s trident is on the flag of Barbados. Davies wasn’t optimistic. Surely somebody had already trademarked it?
He was pleasantly surprised when he uncovered, after much Googling and research that began post-dream at 3am, that this was not the case. There were bars. There were cocktails. But there was no Neptune Rum brand. Davies was confident he had stumbled upon something. He consulted with James Molloy, now Neptune’s commercial operations director, who agreed. The two trademarked the name at the end of 2016 and launched Neptune in the UK market in 2017. The Neptune brand was born.