Partial to a Negroni? Then feast your eyes on The Art of Campari exhibition, coming to North London’s Estorick Collection next month. Not in the capital? No worries! Enjoy a…
This summer art meets alcohol at the Estorick Collection in London. From 4 July to 16 September the Italian art-focused haunt will be showing a selection of classic Campari posters from 1901 up until the 1960s in its The Art of Campari exhibition.
This was a golden age for Italian commercial art. Davide Campari, the son of the company’s founder, commissioned a series of cutting-edge artists to help sell the Milanese company’s products. At the exhibition we can see how the posters progressed from Art Nouveau before World War I, to Futurism, Surrealism, Cubism and, after World War II, Pop Art.
Looking at these beautiful pictures, it’s hard to disagree with one of the artists, Fortunato Depero, that “the art of the future will largely be advertising”. And they look even better with a Negroni in your hand.