With the news that Nigel Farage has released his very own gin, Lucy Shaw takes a look at some successful celebrity spirits collaborations and what happens when things go wrong….
Master of Malt Blog
Author: Lucy Shaw
Former editor of The Drinks Business magazine, Lucy is a freelance writer and editor specialising in wine, spirits, food and travel with 15 years of experience in the drinks industry. Having started out as editorial assistant at Decanter magazine, she has written for the likes of Newsweek, GQ, Club Oenologique and the Evening Standard, and has been shortlisted for the Louis Roederer Emerging Wine Writer of the Year award four times. A sucker for a well-made Old Fashioned, she recently swapped west London for the Herefordshire hills.
It’s one of the hot topics in the drinks world, how to sell what has traditionally been perceived as a man’s drink to women. Lucy Shaw talks to some experts…