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Master of Malt announces the ultimate occasion for drinks exploration: World Dram Day.
The Very First World Dram Day Happens On The 25th of April!
Written by
Alex Holbrook
Dram (noun) : a small drink of whisky or other spirits.
For the past 14 years Master of Malt, the UK’s leading craft spirits retailer, has been discovering and decanting the finest premium liquids into wonderful sip-sized portions, so what better way to shout about this illustrious heritage than by devoting a whole day to drams?
Yes, that’s right, from here on out the last Thursday of April will officially be World Dram Day, dedicated to those tasty little 30ml wax-dipped wonders. That makes 25th April 2024 the very first World Dram Day!
With a range of thousands of drams, not to mention featuring extensive Drinks By The Dram tasting sets, Master of Malt wants to create an occasion for everyone to explore sips that they never considered or that they most love, from every corner of the world.
Master of Malt wants to democratise premium spirits, so everyone can have the chance to try incredible liquids, without having to invest in a whole bottle. We also want to educate people on spirits and encourage exploration of categories, without the commitment or expense of buying full bottles. Drinks By The Dram have curated the perfect tasting sets in answer to this, from one containing 5 different drams of vodka, right through to a Highlands tasting set which gives a spectrum of liquids from the region.
We be rolling out unbelievable offers across drams and tasting sets throughout the week, so you can really experiment with those sips you have always wanted to try!
We will also be hosting an all-day event in partnership with Drinks By The Dram and Dram Bar in Central London. Featuring free one-on-one whisky consultations with Dave Worthington, the Global Brand Ambassador for That Boutique-y Whisky Company, as well as an Adult Pick ‘N’ Mix’ where anyone can select delicious drams to take home with them (not that we miss the heady days of the Woolworths sweet section or anything…) with everything from whiskies through to mezcals, gins, vodkas and rums.
World Dram Day. Drink Differently.
ENDS
Master of Malt is a multi-award-winning e-commerce platform set on shortening the distance to amazing drinks by delivering the world’s best drinks-buying experience.
A genuine leader in its field, Master of Malt has taken the title of Specialist Online Retailer of the Year at the Drinks Retailing Awards 2022; UK eCommerce Food & Drink Website of the Year at the UK eCommerce Awards in 2022; Distribution Company of the Year at The Drinks Business Awards 2022; Online Retailer of the Year at the World Gin Awards 2022 and the World Whisky Awards 2023; Best Social Media Campaign at UK Social Media Communications Awards 2019; Online Retailer of the Year at both the Icons of Whisky and the Icons of Gin 2023 and a finalist in the Grocer Gold Awards 2023 Specialist Online Retailer of the Year
Drinks by the Dram has revolutionised the way enthusiasts and connoisseurs explore the world of spirits. Their 3cl samples offer a unique opportunity to taste a wide range of alcoholic beverages without committing to a full-sized bottle. This innovative concept allows for a journey through various categories of spirits, including whisky, gin, rum, vodka, brandy and more.
Dram is Located on Soho’s famed Denmark Street and is set over three floors within a 17th century Grade II Listed building. Two bars, a whisky shop, outdoor terrace, a private pool room with ready-to-drink cocktail vending machine. The entrance opens up to its modern ground-floor bar and whisky shop. The day-to-night space offers coffee and snacks in the morning before transitioning into the bar in the early evening.
Written by
Alex Holbrook
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