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That Boutique-y Whisky Company Core Releas
Core-blimey! That Boutique-y Whisky Company announces a bevy of new continuous bottles.
Written by
Alex Holbrook
Here at Boutique-y, we aim to take the nonsense out of whisky. We simply select liquids that we find interesting and tasty, (as well as those we want to actually drink), then bottle them.
For the past 10 years we have been all about single cask, small batch and limited editions (plus some unrepeated bottlings), however, we’ve long wanted a Core Range; liquids that are always available but also blended in small batches. Enter our brand new Core range - 5 bottles that we think are the finest in their fields.
We recognise that a core range should include some whisky cabinet staples: Single malts from Islay, Speyside, the Highlands, and a Blended Grain Whisky, and then, because we are Boutique-y (and our Head of Whisky is Canadian), a Canadian Corn Whisky!
Sam Simmons, Head of Whisky at Atom Brands goes on to say “As independent bottlers, we will continue to make whisky history by bottling funky casks from far-flug distilleries around the globe, but for our “Core range” we wanted to remind ourselves of our founding ethos: Whisky For All. We have spent the past two years narrowing down the finest liquids to bottle, to enable us to bottle not only continuously, but also, with prices soaring, we wanted to give whisky lovers an incredibly good value sipper for every whisky mood. And in 700ml bottles, no less!”
Whilst these are still ‘small batch’, blended in 1000L vats, they are repeatable and will become the bedrock of Boutique-y Whisky offering. And like our first continuous release, our World Whisky Blend, these will all be bottled in 700ml!
With plenty of core ranges to take inspiration from, we settled on a pretty ‘traditional’ whisky motif for our label design, with the deer becoming the focal point. But of course we needed to keep the labels Boutique-y and inject some fun into them! Our artist Emily Chappell has taken just one deer, starting with a young buck, and then gradually depicting it getting older, and more dignified, as the whiskies aged, finishing with the dominant stag who has been through some scrapes in his life; older and wiser (plus looking a little bit pissed with everything!)
“I just love the expressions on their faces.” Explains Dave Worthington, TBWC Global Ambassador “Boutique-y Whisky artist, Emily Chappell, has captured our brief so perfectly, and has injected her magic into it, as usual. The colours of the label reflect the colour palette of the Aurora Borealis, while the ‘wave pattern’ across all of the labels symbolises the way the Aurora Borealis is always moving in the sky, if you’ve been lucky enough to see it.”
From Islay, an 8 Year Old Single Malt - £41.95
Embark on a smoky and captivating journey with our young buck, on the 8 Year Old Islay single malt. This expression encapsulates the island's untamed spirit (I know). With every sip, wisps of peat smoke envelop the senses, reminiscent of bonfires on a cool coastal evening. From a marriage of refill casks, both ex-Bourbon hogsheads and ex-Sherry octaves.
N: Citrus, smoke and oak. Earthy peat smoke with hay, roasted malt,fudge, and dried fruit.
P: Dry punchy peat in the foreground, juicy fruits, warm vanilla and lingering notes of stewed fruits.
From Speyside, a 12 Year Old SIngle Malt - £44.95
Indulge in the refined elegance of our 12-year-old Speyside single malt, a harmonious symphony of flavours that pays homage to the lush landscapes and tranquil beauty of the Speyside region. From a marriage of all new Oloroso casks, this expression unveils a captivating bouquet of caramelised nuts, orchard fruits, flamed orange peel, and smoky oak that greet the senses with a gentle embrace.
N: Caramelised nuts and chocolate mousse, flamed orange peel, cinnamon, earthy density, punchy cassia, and smoky oak.
P: Fruity, chewy and spicy. Tangy cranberry, salty jerky, oily walnuts, an absolute belter of a Speyside whisky. Complex and quaffable.
From the Highlands, an 18 Year Old SIngle Malt - £84.95
Elevate your senses with the remarkable complexity of our 18 Year Old Highland single malt, a masterful fusion of highland peat and sherry cask maturation that embodies the best of two worlds. From a marriage of ex-Bourbon, Oloroso, and Pedro Ximenez casks, savour the exquisite balance of smoke and sweetness that define its character.
N: Woody and outdoorsy with clove, charred pineapple, peach and nectarine. Creamy vanilla and some furniture polish, with an ashen, meaty peat throughout.
P: Powerful and deep mix of sooty chimney smoke, herbaceous peat and old oak. A gentle texture with ripe fruits and cashew butter with savoury layers of parma ham and maillard/burnt sugar toasty notes.
A 30 Year Old Blended Grain - £74.95
This 30 Year Old blended grain Scotch whisky is a testament to the art of blending and a statement to the passage of time, encapsulating the very essence of our dedication to the art of whisky-making. We also love a drop of old blended grain. From a marriage of refill casks both ex-Bourbon hogsheads and ex-Sherry octaves.
N: Honeycomb, red grapes, immensely buttery biscuits or shortbread, waxy orange peel, polished oak and a touch of floral spring breeze.
P: Thick, textured with rich butterscotch, freshly baked cookies with still-soft chocolate chunks, hints of cedar and white pepper in the finish.
From Canada, an 8 Year Old Canadian Corn Whisky - £36.95
Delve into the distinct character of our sherried 8 Year Old Canadian corn whisky. Matured in 100% Oloroso casks, this is a reminder of the Canadian landscape, a spirited embodiment of the land's rich agricultural heritage, and Moose, obviously..
N: Fruity muffins, buttery oak, opening up into sherried goodness: raisins, prunes, dates, drizzles of runny toffee and toasted nuts..
P: Big, bold, and fruity! Toffee ripple ice cream, wafer, and popcorn join toasted almonds and cooked peach, white cracks of black pepper nestle in the depths.
ENDS
About Master of Malt:
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A genuine leader in its field, Master of Malt has taken the title of Specialist Online Retailer of the Year at the Drinks Retailing Awards 2022; UK eCommerce Food & Drink Website of the Year at the UK eCommerce Awards in 2022; Distribution Company of the Year at The Drinks Business Awards 2022; Online Retailer of the Year at the World Gin Awards 2022 and the World Whisky Awards 2023; Best Social Media Campaign at UK Social Media Communications Awards 2019; Online Retailer of the Year at both the Icons of Whisky and the Icons of Gin 2023 and a finalist in the Grocer Gold Awards 2023 Specialist Online Retailer of the Year.
About That Boutique-y Whisky Company
That Boutique-y Whisky Company is a multi-award-winning independent bottler established in 2012, bottling exceptional single malts, blended malts, blended whiskies, grain whiskies, bourbons and more from around the globe.
These whiskies are adorned with cultish graphic novel-style labels hand-illustrated by Emily Chappell and inspired in some way by the liquid, the distillery or the people who make it happen. TBWC was named Whisky Magazine’s Islands Independent Bottler of the Year 2016 and their Macallan 25 Year Old was named Scotch Single Malt of the Year (Single Cask) in Jim Murray’s Whisky Bible 2017.
Written by
Alex Holbrook
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