Whisky Treasure Hunt
How it works
Solve the clues, find the coordinates, claim the prize.
In order to discover the location of the monthly mini-chest, you will need to solve a whisky-related puzzle. This puzzle will be released to the world at 10am on the second day of every month.
Now for the fun bit. We’re going to give ten customers each month a 24 hour head-start on the puzzle by way of a prize draw. Every £50* you spend with us will get you a ticket for this draw - entry is automatic.
That’s, erm, about it, but there’re some FAQs below:
*£50 excluding delivery costs
Mini Chests
Click a month below to see the clue!
Prize
The Grand Prize
Contains whisky and cash worth over £10,000
The Winner
Congrats to Grant who travelled down from Leeds!
FAQs
Have you hidden actual bottles out there in the wild?
We thought about this initially, but it was pointed out by our legal team that the risk of an enterprising dog locating, opening and drinking them was unacceptable. Dogs or under-18s. We forget. One of those two.
So, no. We’ve hidden mini-chests (about 10cm wide) containing a laminated card with a unique code-phrase. Contact our customer service team with this phrase and they will take your details and immediately dispatch your prize (subject to ID checks to confirm that you are not an enterprising dog).
We’d properly love it if you could send us a photo of you finding the prize as well.
10 people get a heads-up on the same prize every month then?
Yep. It’s very much a race. First one to the prize wins it.
Won’t I get in trouble for trespassing when searching?
All prizes are located on public and legally-accessible land. If your solution to the clue leads you to the middle of runway 2 at Heathrow, chances are you’ve not got it right. For the avoidance of doubt - all searching is at your own risk - obey the laws of the land, and the laws of not being a numpty who kicks over other people’s flowerbeds whilst looking for things please.
I’ve won a clue, but I live in Venezuela
We can’t tell you how to play this one, but can give our version of what we’d do. First we’d ask ourselves if we know anyone who lives in the UK near the site you’ve identified and get them to go and look in exchange for [insert your bribe of choice]. Failing that, we’d probably get on social media and outline the situation to see if anyone is willing to help in exchange for [insert bribe of your choice]. Failing that, we’d probably get in touch with ourselves on twitter and see if any of our followers can help. To be fair you would probably have more luck with the last one than we would, given the tautological loop.
Where will the monthly clues be revealed?
On this page, on the blog, and on all our social feeds.
What’s in the box?!?!?
Calm down Brad. Think of it as Schroedinger’s pirate chest at the moment - the contents will be revealed as we go through the year, but no matter when it’s found it will contain in excess of £10,000 in whisky and cash. And maybe some Jelly tots too.
Does the value of the grand prize increase over time?
Yes. Every month when we hide the mini-chest, we also introduce another load of stuff to the grand prize. We’ll keep you updated on this as we go.
Can I just find the grand prize now (or indeed ‘early’)?
Yes. Yes you can.
We fully anticipate that people will start all sorts of clever shenanigans to try and locate the grand prize ahead of the final digit being published. As long as it’s on the right side of legal, we encourage shenanigans wherever possible.
I’m the brand manager for a popular Scotch whisky, and this is awesome.
There are 12 monthly mini-chests. Best prize wins. Get in touch.
You haven’t hidden any of the mini-chests near me. Do you hate everyone from [insert region]?
We’ve restricted hide-sites to mainland UK to enable us to access them and make sure they’re safe. We’ve hidden all the mini-chests with reference to a heat map of customer orders for the past 12 months to try and get them as close to as many of you as possible on average.
Is this the work of #WhiskySanta?
Not as far as we know. This competition has surfaced during his annual hibernation and re-varnishing period, and whilst we would never be complacent (we have constant eyes on the electric fence surrounding his compound), we don’t have any reason to suspect his involvement.
The legal stuff
