Jack Daniel's Tennessee Whiskey has been made at its Lynchburg distillery since 1875. The branding and original label, sometimes referred to as No. 7 or Black Label; has made its way into pop culture, with merchandise sold the world over and a history of association with music. Frank Sinatra was even buried with a bottle. The Tennessee whiskey makers use a mash bill made up of 80% corn, 12% rye, and 8% malt to create Jack Daniels whiskey, which is then filtered through 10 feet of sugar maple charcoal to produce a mellow, slightly smoky character. A method known as the Lincoln County Process, it means this is not a bourbon, but instead meets the legal definition of a Tennessee whiskey. Jasper Newton "Jack" Daniel ( c. January 1849 – October 9, 1911) was an American distiller and businessman, best known as the founder of the Jack Daniel's Tennessee whiskey distillery.
Light with plenty of sweetness. There are hints of dry spice and oily nuts, a touch of smoke.
Quite smooth and soft with notes of banana milkshake, a mixed nut note, a touch of caramel with crème anglaise.
Sweet with a little cereal sweetness and toasty oak.

It tastes good, for sure there are better and the name is very famous, but, its not bad at all. I fear the whiskey snob brigade are threatened by it's success, no??
There is nothing subtle about JD's. It's sweet and has a pungent glue nose, on the palate it's mostly the caramel and banana. I don't see the point of drowning it in even more sugar (i.e. JD + Coke), but at least the superglue smell is diluted that way. I don't want to know what this stuff would taste like without the charcoal filtering they're so proud of. There are American whiskeys cheaper and better than this.
Jack Daniel's does not contain any artificial colouring which may surprise people. All the colour comes from new oak casks which are very effective at giving a whisky colour, furthermore it is illegal to add colouring to American whiskeys.
let's just put this simple: if you respect yourself and want to get flavor, complexity and quality from your whiskey (or just one of the 3...) you just don't buy this stuff. JD is for the people who haven't got a clue what they are drinking.
No real character, no depth, just a medicinal, generic whisky taste and then a finish of banana skins. Very nice with coke, which explains its popularity, but this is a whisky for the night clubs, not for a whisky fan. Nothing against Bourbon, just JD. Also nothing against mass-market whiskies, I love Black Label as a everyday drinker. Hope this help someone to avoid buying just because of the big name.