
The much anticipated David Beckham endorsed single grain whisky, produced at Cameronbridge distillery. A combination of first-fill, rejuvenated and refill bourbon barrel-matured whiskies are used and Beckham, along with Simon Fuller, is very much involved in the development of the Haig Club brand.
The Haig dynasty meanwhile is the stuff of legend, with Robert Haig getting himself into trouble for distilling on the sabbath back in 1655! Cameronbridge was founded by John Haig in 1824, and a continuous still designed by Robert Stein (who was John's uncle) was soon installed at the site for the production of grain whisky, predating Aeneas Coffey's famous patent for his own version of the continuous still by a handful of years.
The grain whisky produced at Cameronbridge would naturally become integral to the well-loved Haig blended whiskies and now the Haig brand has been reinvented for a new generation and new markets. It may seem like a scary new world to some, but grain whisky is on the march, and Haig Club is at the very forefront.
It doesn't jump out at you, granted, but there's more here than meets the eye (/nose). Apple crumble, expressed lemon peel and a touch of mango. Millionaire's shortbread, banoffee pie, coconut milk, dried grass, orange Turkish delight and cardamom.
Toffee and vanilla with pleasant supporting oak notes. Fresh banana (neither overpowering nor artificial), a hint of nougat and honeycomb pieces.
Praline, cinnamon and a little ginger with perhaps a hint of cardamom returning right at the death.
Approachable, adaptable, good mouthfeel (I chucked some ice in afterwards and the texture was great). A hugely accessible whisky with tasty spice, toffee and, with the ice now, increasingly some tropical fruit notes too.

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New to whiskey... but love this over ice!
Terrible, too bad I didn't read the back label before buying anyone recommending to drink a whiskey with coke on their bottle label obviously have no self respect...
Just tried a taste and the first thing which hits the tongue is raw alcohol like neat vodka. For much less than half the price I can get a very decent malt in an Aldi bottle. The rest of my Haig will go in a bedtime coffee.
I brought it cheap at Asda or Tesco, cant remember which as Id run out of whiskey. I am not a big spirit drinker and asked my kids to get me interesting Gins, so well stocked on that front.. But as my existing whiskey bottle had run out & its not my birthday or Xmas yet, I had to make a decision from the supermarket shelf... I am snobby enough to only buy single malts, and the fact it was matured in Bourbon casks sounded enticing, and it was reduced... even better! Conclusion: Yes it is a smooth and easy drink, possibly a bit too much.... its so smooth I can almost drink it neat... well with a touch of ice & lemon! Whereas other whiskeys do generally have that rasp & kick... just to let you know they are real, and you have to add water, ginger or something to make them palatable. But I like it for what it is, but by the end of the bottle I shall be ready for a new adventure. Note: I am noticing beers & wines going back to basics .... a reaction to over refined drinks made mechanically consistent irrespective of year or harvest qualities .. so extra yeasty beers & slightly sickly or astringent wines maybe what our tastebuds need... just to remind us these things are real fermented/ distilled juices and they should all taste different and not be the same year in year out. OK i am now on my 4th haig top up... ice hasnt completly melted yet... still seems like a nice drink.
Not nice at all. Great marketing but falls very short on the real taste test. Nasty after taste totally lacking in any whisky character. Truest disappointing. Don’t waste your money.