The much anticipated David Beckham endorsed single grain whisky, produced at Cameronbridge distillery. A combination of first-fill, rejuvenated and refill bourbon barrel-matured whiskies are used and Beckham, along with Simon Fuller, is very much involved in the development of the Haig Club brand.
The Haig dynasty meanwhile is the stuff of legend, with Robert Haig getting himself into trouble for distilling on the sabbath back in 1655! Cameronbridge was founded by John Haig in 1824, and a continuous still designed by Robert Stein (who was John's uncle) was soon installed at the site for the production of grain whisky, predating Aeneas Coffey's famous patent for his own version of the continuous still by a handful of years.
The grain whisky produced at Cameronbridge would naturally become integral to the well-loved Haig blended whiskies and now the Haig brand has been reinvented for a new generation and new markets. It may seem like a scary new world to some, but grain whisky is on the march, and Haig Club is at the very forefront.
It doesn't jump out at you, granted, but there's more here than meets the eye (/nose). Apple crumble, expressed lemon peel and a touch of mango. Millionaire's shortbread, banoffee pie, coconut milk, dried grass, orange Turkish delight and cardamom.
Toffee and vanilla with pleasant supporting oak notes. Fresh banana (neither overpowering nor artificial), a hint of nougat and honeycomb pieces.
Praline, cinnamon and a little ginger with perhaps a hint of cardamom returning right at the death.
Approachable, adaptable, good mouthfeel (I chucked some ice in afterwards and the texture was great). A hugely accessible whisky with tasty spice, toffee and, with the ice now, increasingly some tropical fruit notes too.

I really can't understand the negative comments/reviews I found this whiskey very smooth, clean and moorish! I am a lover of it
Not a lot of nose... there is something.. but I cant tell what.? confused. Yet it is by no means flavourless. Somewhat bland, yet this adds to its smoothness. Personally I put this in with Gentleman Jack.. (which I actually like so don't hang me yet) I does not have a harsh palate at all. While it doesn't jump out at me.. I will however give it its place. It is by no means fowl. I think there is a lot of pomposity when it comes to taste and the negativity towards it comes from so-called-experts telling you the 'nose' is not good because the bottle looks like aftershave???. Its drinkable.. not the best I have had but by no means the worst. Middle of the road. I give it 2 out of 5. Overpriced, Agreed, deserving of the abuse because they decided to bottle it differently.. disagree. Take your focus off of Beckam and the bottle and actually take a sip. If you don't like it.. then say.. but don't condemn it because of its ??shape??
I had to do a double take at the bottle at first taste. I thought I might have mixed it up with my rubbing alcohol bottle. But alas I didn't. This stuff is better suited as an antiseptic than a a whiskey.
Cost me £12.00 in a bar in London for a nip. I may as well have set fire to the money, at least I would have had a few seconds of heat from it. This is marketing at its best and WHISKY at its worst! (I have capitalised as I cannot believe how many people on this thread do not know how to spell the word correctly) Poor fishy aroma and taste, simply awful stuff...I was bought a 14 year Balvenie Caribbean Cask for Christmas, now there is a fantastic whisky, for the same price as this swill!
I was reluctant to buy the David Beckham endorsed whiskey after reading some negative reviews on various sites but I decided that the best way to find out was to try for myself and.. I loved it. Great smell. Great taste..I learned a valuable lesson, don't always believe the negative reviews. Decide for yourself.