The much anticipated David Beckham endorsed single grain whisky, produced at Cameronbridge distillery. A combination of first-fill, rejuvenated and refill bourbon barrel-matured whiskies are used and Beckham, along with Simon Fuller, is very much involved in the development of the Haig Club brand.
The Haig dynasty meanwhile is the stuff of legend, with Robert Haig getting himself into trouble for distilling on the sabbath back in 1655! Cameronbridge was founded by John Haig in 1824, and a continuous still designed by Robert Stein (who was John's uncle) was soon installed at the site for the production of grain whisky, predating Aeneas Coffey's famous patent for his own version of the continuous still by a handful of years.
The grain whisky produced at Cameronbridge would naturally become integral to the well-loved Haig blended whiskies and now the Haig brand has been reinvented for a new generation and new markets. It may seem like a scary new world to some, but grain whisky is on the march, and Haig Club is at the very forefront.
It doesn't jump out at you, granted, but there's more here than meets the eye (/nose). Apple crumble, expressed lemon peel and a touch of mango. Millionaire's shortbread, banoffee pie, coconut milk, dried grass, orange Turkish delight and cardamom.
Toffee and vanilla with pleasant supporting oak notes. Fresh banana (neither overpowering nor artificial), a hint of nougat and honeycomb pieces.
Praline, cinnamon and a little ginger with perhaps a hint of cardamom returning right at the death.
Approachable, adaptable, good mouthfeel (I chucked some ice in afterwards and the texture was great). A hugely accessible whisky with tasty spice, toffee and, with the ice now, increasingly some tropical fruit notes too.
Too much demand, not nearly enough quality barrels. The answer?: forget flavour, just use clever marketing and design to re-brand whisky to a new generation as a whole other drink that's cheaper to make but sells in ever greater volume. Essentially its Scottish heritage appropriated and perverted by multinationals in order to make money. Why not just drink vodka with your coke?
Please dont buy this whisky. It is terrible. No taste no flavour. It is THE worst whisky i have ever tasted. The only good side is that i did not pay for the whisky but my friend was out of pocket. It belongs in the toilet. They should take this off the shelves and replace it with bottled water, and the water tastes better
Tried a dram -as expected, a footballer's endorsement needed to sell an otherwise unsalable liquid to the naive. Awful waste of money - beware!
Suitable for a night out and not for the connoisseur. A good smooth taste
This was down there as one of the poorest whiskeys ive ever had
