Guillermo Sauza's family have a rich Tequila-making history, with Don Cenobio a key figure in establishing Tequila as we understand it today. When Guillermo was little, his grandfather sold the company, however, dashing his chances of growing up to become a jet-setting mariachi band brand ambassador for the family's spirits (this is all true by the way). They held on to the distillery and land though, and Guillermo was able to get the traditional distillery (deemed too "inefficient" and old fashioned in the 1960s) back up and running, launching Fortaleza in 2005.
Everything a good tequila should be with herbaceous, vegetal agave, citrus, green olives and brine as well as a creaminess that carries into rich buttery character.


I brought the original “los abuelos” version back from Mexico in 2008. I found the bottle recently and was overjoyed. A smooth tequila with no burn, expect notes of caramel and vanilla with a peppery finish. I bought for $10 but it’s easily worth the price here. You won’t regret it!