Black Magic Spiced Rum is a blend of light and dark rums, along with a secret recipe of spices, which help to bolster the rum's flavour profile. Expect big ol' helpings of vanilla, cherry, runny caramel and black pepper. This expression is well suited to using in cocktails and mixed drinks - it does very well with cola, we'll have you know...
Tropical spices, buttery dark rum and creamy coconut.

I'm not a fan of spiced rum, but this was amazing. I'm a woods & lambs drinker but this may just be competing for the top spot!!
A good solid black spiced rum, and for the price it’s an great everyday rum, will definitely be buying more.
I bought a bottle of Black Magic spiced rum at Morrison's in Sutton Road Maidstone, purely on the strength of the label. I had only once bought a bottle of spiced rum - Lord Nelson's at a food fare in May 2017. When I tried Black Magic it was like drinking a smooth silky liquid that burst with flavour in the mouth. The aroma exploded in the nasal area with a wonderful spiciness followed by the gradual glow turning to heat in the chest when swallowed. There was no sense of roughness at any time. I just tried Kraken, which is good, but Black Magic whipped Kraken into a distant second place.
If you enjoy black spiced rum like Kraken, then you need to buy this rum. It's perfect, imagine Kraken but with added depth, it has a lovely aftertaste of raisins and is very smooth. I've had many a heavy night on Black Magic as it's a stock rum at my local pub (result)! I always have at least two bottles of it in my house. Though i'm yet to sample Bristol Black which is highly rated as a black spiced rum, Black Magic is for me the daddy of it's category.
This is a very nice spiced rum. If you like Kraken, you'll like this.