#WhiskySanta's £1,000,000 Giveaway!

Master of Malt's #WhiskySanta has returned to give away free orders, £100 vouchers, tens of thousands of pressies inside packages, and to grant Christmas wishes too!

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CHRISTMAS DELIVERY IS GUARANTEED!

Order online before Sunday 22nd December by 9:30pm for guaranteed delivery in mainland UK.

You can also choose to collect from our Tonbridge office, which is open until 4pm on Christmas Eve (orders must be in by 3pm).

Indian Rum

Indian rum isn't just an alcoholic beverage; it's a tapestry woven with tales of colonial times, sugarcane fields, and a passion for distillation. India stands as one of the world's largest producers of sugarcane, making it a natural birthplace for rum. It is made with molasses, a by-product of the sugarcane refining process, giving it a robust and sweet character.

Indian rum flavour profile

Rums from India are characterised by their bold flavours. While they retain the sweet undertones typical of molasses-based rums, many Indian rums also carry hints of spices, tropical fruits, and a certain earthiness. This makes them perfect for sipping straight or as the foundation of a flavourful cocktail.

Pioneering Brands

Over the years, several Indian rum brands have achieved iconic status. Old Monk, a dark rum with a cult following, is celebrated for its rich caramel notes and velvety smoothness. Another notable brand, Rock and Water, is revered for its balanced flavour profile, making it a favourite among rum enthusiasts both in India and abroad. These brands, among others, have placed Indian rum on the global map, competing with offerings from more traditional rum-producing regions.

Cultural Significance

Rum holds cultural significance in India. It's not just a drink but a part of various rituals and traditions. For instance, in the Indian Armed Forces, rum has been a part of the winter staple, with the popular 'Rum Punch' evenings among officers. Tales of camaraderie, bravery, and heritage are often narrated over glasses of rum, making it a drink that's deeply embedded in the fabric of certain communities.
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