Caribbean Rum

Caribbean rum stands out for its light and crisp profile, making it an ideal base for cocktails like the Mojito and the Daiquiri.

Barbadian rum is often referred to as the "rum’s true home," balancing the intensity of heavier rums with a smoother, more mellow character.

Martinique's rhum agricole is made directly from sugarcane juice rather than molasses, resulting in a fresher, grassier flavour. Caribbean rums don’t need decades to develop a deep and nuanced palette; a shorter period in the barrel will suffice due to the intense heat and humidity.

Cocktails and Caribbean food

Rum is a cornerstone of Caribbean cocktails, with classics like the Pina Colada, Rum Punch, and Cuba Libre originating from the region. These drinks not only showcase the versatility of rum but also reflect the vibrant and festive Caribbean culture. Moreover, rum is a staple in the Caribbean culinary scene, used to flavour desserts, marinades, and sauces, demonstrating its versatility beyond the glass.

Economic Impact

Rum production is a significant economic driver in the Caribbean, with many economies heavily reliant on both the export of the spirit and the tourism it attracts. Distilleries are often among the most popular tourist attractions on the islands, offering tours that provide insight into the production process and tastings that allow visitors to sample the product straight from the source.

Challenges and Sustainability

The Caribbean rum industry faces challenges, including the threat of climate change, which impacts sugarcane crops and, thus, the production of molasses. Additionally, there are economic challenges, such as competition from other global producers and the need for modernisation without sacrificing tradition. In response, many producers are turning to sustainable practices to safeguard the environment and ensure the longevity of their industry.

Global Influence

Caribbean rum has a profound influence on the global spirits market, with brands like Bacardi, Appleton Estate, and Mount Gay enjoying international recognition.