Sourz is a fruit-flavoured liqueur brand, mainly sold in the UK. It's known for its sour taste. These liqueurs are great for cocktails or as shooters. They cater to a market that wants spirits that are easy to mix and versatile.
The Sourz range has many flavours like Apple, Cherry, Raspberry, Tropical, and Blackcurrant. Each one is brightly coloured and has a sour kick. This makes Sourz popular with younger drinkers and party-goers. They like its sweet yet tangy taste for nights out.
Sourz was made to add a fun, sour twist to drinks. It has less alcohol than spirits like vodka or gin, usually around 15% to 20% ABV. This makes it a good choice for lower-strength cocktails. It adds flavour without too much alcohol.
The brand has a lively and colourful image. This matches the energetic nightlife scene. Its marketing and packaging are bright and bold. This helps it stand out in shops and bars.
You can enjoy Sourz in different ways:
As a Shooter
This is a common way to drink Sourz. Its low alcohol and sweet-sour balance make it good for a quick, tasty shot.
In Cocktails
The flavours can make simple or complex cocktails. For example, mix Sourz Apple with lemonade and blue curaçao for a striking drink.
As a Mixer
Sourz can also add a tangy taste to other drinks. It can go with soda, tonic, or sparkling water for a fruity, tart flavour.
On the Rocks
For a direct taste, Sourz can be served over ice. This softens the sourness and makes a chilled drink.
To make the liqueurs, fruit flavours are infused into a neutral grain spirit. Then they add sweetness and acidity for the sour taste. This process is like making fruit cordial or syrup, but with alcohol.
Sourz has become a key flavoured liqueur. It stays popular for its easy taste and versatility in drinks. Whether for a party or a casual drink with friends, Sourz adds a playful, zesty touch to the liqueur market.