Long Shot is an emerging brand in the hard seltzer market, distinguishing itself through several conscious choices tailored to modern consumers. The brand's seltzers are suitable for vegans, which addresses the surprising fact that many beers and wines aren't inherently vegan-friendly. This commitment to vegan ingredients isn't merely a selling point but a core tenet of the brand's philosophy.
A rigorous distillation process ensures that Long Shot's seltzers are gluten-free. This makes them a suitable choice for individuals with gluten intolerances and those who prefer a gluten-free diet. Further catering to specific dietary requirements, the seltzers contain only 2-2.5g of carbs per can, which is compatible with the keto diet.
The calorie content is also a major consideration for many consumers. Long Shot's seltzers provide a lower-calorie alternative to many alcoholic beverages, containing about half the calories of a standard gin and tonic. The brand's commitment to minimal sugar is noteworthy, as the sugars present in their seltzers are exclusively from natural fruit juices. This sets them apart from many other ready-to-drink options that often contain high sugar levels.
The seltzers have an alcohol content of 4% ABV, which is comparable to many popular drinks. While the pronounced natural fruit flavours might sometimes make the alcohol less discernible, those seeking a stronger taste can enhance it with an addition of vodka.
Beyond the product itself, sustainability is a clear priority for Long Shot. They use 100% natural ingredients, with the majority sourced within 20 miles of their manufacturer. When they do need to procure ingredients from further away, they opt for concentrates to reduce transport emissions. The brand also uses 100% aluminium cans, an environmentally sound choice given that aluminium is infinitely recyclable and results in a lower transport carbon footprint due to its lightweight nature.
Long Shot is a brand that prioritises both its consumers and the environment, crafting hard seltzers that are not only refreshing and tasty but also aligned with a range of dietary preferences and sustainability standards.