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Grey Goose

Sidney Frank was 77 years old when set out to create Grey Goose in the 1990s. Already a household name thanks to his work with Jacques Cardin and Jägermeister (in which he somehow managed to make a liqueur popular as an after-dinner digestif in Central Europe become the party favourite of youth culture), he could have quite comfortably retired then.

But he didn’t. Instead he sought to exploit what he recognised as a gap in the spirits market - that there was no premium vodka that was being presented as a status item.

With a plan in place, he sent executives from the Sidney Frank Importing Company to France, firm in his belief that the French create the best in everything, who appointed François Thibault, a Maître de Chai (Cellar Master) from Cognac, to develop the recipe in 1997. With his method, Grey Goose Vodka became the first vodka to be created in the Maître de Chai tradition, which allows aromas to be produced in the distillation process specific to the vodka.

The combination of Thibault’s recipe, which saw Grey Goose named the best-tasting vodka in the world by the Beverage Testing Institute in 1998, and Franks ability to market his spirit as a drink of the economic elite brought incredible success. In 2004, Grey Goose sold more than 1.5 million cases to become the best-selling premium brand vodka in the United States, and in August that year it was subsequently sold to Bacardi for US $2.2 billion.

The owners may have changed, but the original Grey Goose recipe is still the same today, and Thibault continues to oversee its creation. The vodka is made using 100% French ingredients, the soft winter wheat (which has an additional four months growth compared to summer wheat), for example, is grown in Picardy. The wheat is then fermented continuously over six cascading tanks, producing the wash, which is then distilled into spirit using a five-step process in this same region, north and east of Paris. Finally, the distillate is sent to Cognac to be blended with natural spring lined with limestone 150 meters below the blending facility, providing calcium-rich spring water, before it is bottled.

There's lots to say about Grey Goose, from its handsome bottles to its interesting flavoured varieties. The brand serves as a great example of how important understanding the market and being passionate about provenance truly is, and the its rise to the status of trendy, premium vodka is testament to this fact.

In this spirit, let us reflect on the advice of Young Jeezy:

Yea, this All Star Cashville's Prince

From Cashville to M-Town to ATL

When ya in the club and its a hater in your face

Go to the bar, order your grey goose, this what ya tell em'

I'm on that grey goose, do I know you?

Do I know you?

Do I know you?

No Mr Jeezy, I don't know you, but I'd like to. You sound like a lot of fun.

Grey Goose Vodka

70cl, 40%

One of the original super-premium vodkas - made in France, and without doubt one of the creamiest vodkas we've ever tasted. Great Neat from the freezer.  More info

Grey Goose Vodka
8
$40.71

Grey Goose VX 1l

100cl, 40%

Grey Goose brings together vodka and Cognac in their VX, which stands for "vodka exceptionnelle". It's made using their high-quality French vodka and a hint of Cognac, resulting in a superb drink…  More info

Grey Goose VX 1l
1
$102.19

Grey Goose 4.5l

450cl, 40%

Oh boy! A huge four and a half litre bottle of this now classic premium vodka. We're going to need a bigger ice bucket!  More info

Grey Goose 4.5l
$562.62

Grey Goose Ducasse

70cl, 40%

Grey Goose Interpreted by Ducasse was thought up by Grey Goose's François Thibault and renowned chef Alain Ducasse made with a combination of three different hand-batch roasts of French winter wheat…  More info

Grey Goose Ducasse
1
$104.96

Grey Goose Cherry Noir

100cl, 40%

Grey Goose Cherry Noir is made with black cherries selected by François Thibault from humid and mild orchards in south west France, whose essence Grey Goose produce and blend with their premium vodka.  More info

Grey Goose Cherry Noir
$71.47

Grey Goose Magnum

150cl, 40%

A magnum of delicious Grey Goose vodka, made with French wheat from La Beauce which is distilled in a five step process with artesian spring water which is filtered through Champagne limestone.  More info

Grey Goose Magnum
$108.28

Grey Goose L'Orange

70cl, 40%

French vodka flavoured with the essence of the orange. This is made with Champagne limestone filtered water. In 2001 this was awarded gold at the Beverage Packaging Global Award. They were right to…  More info

Grey Goose L'Orange
1
$41.82

Grey Goose La Poire

70cl, 40%

Produced with essence of Anjou pears, blended by the Maitre de Chai with Grey Goose vodka. This is a sophisticated, well-balanced fruit vodka.  More info

Grey Goose La Poire
$42.39

Grey Goose Le Melon

100cl, 40%

Grey Goose flavoured with Cavaillon melons from the south of France, revered for centuries in artwork and even by kings. The melons are picked in July and August when their characteristic flavours…  More info

Grey Goose Le Melon
$66.31

Grey Goose Jeroboam

300cl, 40%

A jeroboam bottle of Grey Goose, a hugely popular French vodka made with soft winter wheat, distilled in a five-step process and blended with spring water which is naturally filtered through…  More info

Grey Goose Jeroboam
$265.86

Grey Goose Le Citron

70cl, 40%

This is made with the zest of fresh lemons, and it is a brilliant fruit vodka with loads of flavour. Grey Goose use an essence of fresh lemons created by one of France's top fragrance houses.  More info

Grey Goose Le Citron
$41.82
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Grey Goose Night Vision Luminaire

70cl, 40%

An edition of Grey Goose vodka, made with winter wheat, that includes a light in the base of the bottle to illuminate itself. Heaven forbid people at your local club/party/box social (delete as…  More info

Grey Goose Night Vision Luminaire

Grey Goose Night Vision Luminaire 1.75l

175cl, 40%

Not just vodka, super premium winter wheat French vodka. Not just super premium winter wheat French vodka, 1.75 litres worth of super premium winter wheat French vodka! Not just 1.75 litres worth of…  More info

Grey Goose Night Vision Luminaire 1.75l

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