In 1966, Renzo and Alida Frassinelli started their winery. They got married and bought a 6-acre plot with a vineyard. They wanted to make wines from local vines. This focus on quality was different from the 1960s and 70s trend of quantity over quality.
They started with Incrocio Manzoni 6.0.13 wine. Renzo saw potential in this small production. It is linked to the stony Geron area. They made a 'refermentation in bottle' version. This became their speciality.
Adding hospitality was important too. The Frassinellis welcomed wine lovers. They shared stories, offered wine tastings with local food, and walked guests through their vineyards. Many visitors became friends.
The next phase began with Gianluca, their son. He studied winemaking and expanded the vineyards in Conegliano Valdobbiadene. They started making sparkling wine, like Prosecco Superior. They chose a goat’s horn as their emblem. It symbolises abundance and good luck.
By 2000, Gianluca led the business. Renzo looked after the vineyards, and Roberta managed administration, exports, and communication. They expanded into Europe and the USA. They took part in international events. The business stayed true to family values and local ties. They chose new vineyards for their soil and grape types. They moved towards sustainable winemaking, earning SQNPI certification in 2019.
Gianluca's wife, Sarah, recently joined the business. She manages client relations and online sales. They work with groups like the Consorzio di Tutela del Conegliano Valdobbiadene Prosecco. This shows their commitment to the area and cultural hospitality.
The Frassinelli philosophy believes that soil shapes a wine. It's about the land, climate, production, and environment around the vine.
Their vineyards have four soil types. In Mareno di Piave, Geron and Baorche stand out. Geron grows Raboso Piave and Incrocio Manzoni 6.0.13. Baorche, with its clay soil, is good for Pinot Grigio, Glera, Chardonnay, and Cabernet Franc.
In Conegliano Valdobbiadene, a UNESCO site since 2019, they have vineyards in Santa Maria di Feletto and Formeniga. Feletti soils make wines with intense aromas and a balanced taste. Formeniga, in the Ogliano area, produces wines with floral notes.