Aroma Academy is an innovative company that specialises in sensory training, focussing on the drinks industry. They offer products and services to help people appreciate and understand complex smells in drinks like whisky, gin, wine, and beer.
The aroma kits which are popular with enthusiasts and professionals contain vials that mimic scents in specific drinks. For example, a whisky kit might have scents like peat, vanilla, apple, or sherry. This helps people train their noses to identify these smells in real whiskies.