42 Below Vodka

42 Below Distillery is a key player in the vodka industry. It showcases New Zealand's innovation, quality, and unique character. Geoff Ross founded it in the early 2000s. The distillery has since become a global brand known for its smooth vodka.

Origin and Growth

42 Below started in Wellington, New Zealand. Geoff Ross was inspired by the country's clean environment and location. New Zealand is at 42 degrees below the equator, ideal for making vodka. This place has some of the world's purest air and water.

Production Process

The success comes from how it makes vodka. The distillery uses non-genetically modified wheat. They then mix it with pure spring water. The water goes through many filters. This makes sure the vodka is of the highest quality. The vodka is distilled many times. This makes it smooth and pure.

Product Range

42 Below offers classic vodka and flavoured vodkas. The classic one is smooth and clean. It is popular among vodka fans. The flavoured vodkas have unique tastes like feijoa, passionfruit, and manuka honey. These reflect New Zealand's rich natural flavours. They are popular because they mix well with the vodka.

Sustainability and Environmental Commitment

The company focuses on being sustainable. It uses eco-friendly methods. This includes using local ingredients and reducing waste. This approach shows New Zealand's culture of caring for the environment.

Brand Image and Marketing

42 Below is known for being modern and bold. Its marketing is often funny. It appeals to young people. The brand uses its New Zealand roots well. It promotes its vodka and New Zealand's beautiful landscapes.

Awards and Recognition

The vodka has won many international awards. These have given the brand a good reputation. They have put New Zealand on the map as a vodka maker.

Global Reach and Influence

42 Below is now a global brand. It is available in many countries. This has been good for the brand and New Zealand's image in the spirits world.

Cultural Impact and Community Engagement

42 Below has a big impact on New Zealand's community and culture. The distillery supports local projects and events. This shows its commitment to more than just making vodka. It is part of New Zealand's culture.

Looking to the Future

42 Below is focused on keeping its products high quality. It also wants to keep innovating. The spirits market is always changing. 42 Below is ready to grow and adapt. It wants to keep sharing New Zealand's unique spirit with the world.