It’s time to light the fire, pour a glass of the good stuff and put out some delicious carrots, because #WhiskySanta is back and he’s got more goodies than ever to give away!
Ho ho ho! Yes, it is I! Back for another season of boozy giveaways to keep out the cold and usher in the Christmas festivities. So please do get out that good bottle you’ve been saving and the finest hand-foraged carrots, but don’t light the fire or I won’t be able to get down the bloody chimney. Honestly, who writes these introductions? Don’t they know anything about #WhiskySanta? Hurrumph, hurrumph! Anyway, now that I’ve got that out of my system, let me explain to you why this Christmas is going to be my busiest ever: not only will I be giving away £250,000 worth of goodies to Master of Malt’s lovely customers and beloved followers, but there will be more jaw-dropping Super Wishes than ever before! Right, hand me a mince pie, stick some brandy butter on it, and I’ll explain how it’s all going to work.
1. Gifts with orders!
My good friends at Master of Malt have hooked me up with access to their checkout for yet another fun-packed yuletide, so I can give away tens of thousands of free gifts right up until Christmas Eve! Why would you do your Christmas shopping anywhere else?!

No idea why there’s a “no thanks button.”
It’ll work a bit like this. You’ll be minding your own business getting a bottle of Advocaat for Uncle Derek. He does love a Snowball, does Uncle Derek. And I do too. I drink them all year round. A Snowball isn’t just for Christmas. Anyway, you’ll be minding your business buying something and after you hit ‘Complete Order’ you might be lucky enough to get a little note from me on the Order Confirmation page (like the one above) offering you something extra for free!
You could receive treats such as tasty 30ml drams, 50ml miniatures, Master of Malt Gift Vouchers up to £50 and more – I’ll even occasionally pick up the tab for entire orders! They don’t call me #WhiskySanta for nothing! To accept the gift, click the ‘Yes please!’ button. If for some reason you don’t want to accept the gift (I can’t think why? Haven’t you heard the expression, ‘never look a gift reindeer in the mouth’?), you can click the ‘No thanks’ button, and your gift will go to someone else.
2. #WhiskySanta Wishes!
Another way you can get my attention is to send a wish to me. In the old days, this would have been done by journeying to a magical icy wishing well somewhere in the North and tossing a coin in while making a wish. Now, of course, it’s all done on social media. If you spot a bottle that is your heart’s desire, simply follow the links on the page to share your wish for this treat on Twitter or Facebook using #WhiskySanta, and you may just find your wish comes true… (Please make sure your social profiles and any posts you make are ‘Public’, or even with my omniscience I won’t be able to see them!) That’s right, in fact I’ll be granting wishes on social media every single day from now until Christmas Eve! You can wish on your Instagram feed too, check out our Stories for some inspo. Not quite as picturesque as throwing a coin into a well, but much easier to do from one of those portable telephones that everyone seems so keen on these days. Me? I just shout really loudly when I want someone’s attention. I have a really loud voice: think Brian Blessed crossed with Pavarotti and you’re nearly there. Ho! Ho! HO! See what I mean?

Easier than tossing a coin in a well
3. Super Wishes!
But that’s not all! Just as Vanessa Williams once did, I’ve saved the best ’till last. While all wishes are important, some soar higher than others, up to the heavens. A bit like Superman. Or indeed my Super Sleigh. And so these wishes are called ‘Super Wishes’. Twice a week in the run up to Christmas, I’ll be giving you a heads up to wish for some specific fancy bottles that I’ll give away to one lucky wisher (on top of all the other wishes I’ll be granting). How fancy? Think big. Very-much-not-everyday BIG! Big and very swanky…
LATEST UPDATE: The final Super Wish was for a sensational bottle of Glenfarclas 1958 (cask 2065) Family Cask Autumn 2014 Release – worth £6,000!
So, that is what I’m going to be up to in the next six weeks. Lots to do but first I think another mince pie and, yes, I’ll have a cup of that mulled wine I can smell. I might as well get in the spirit of things before the hard work starts.
#WhiskySanta
#WhiskySanta 2020 is open to entrants 18 years and over. #WhiskySanta will run from 12:00:01 GMT 23 Nov to 11:59:59 GMT 24 Dec 2020 inclusive.
View Full Terms and Conditions.
#WhiskySanta 2020 T&Cs
- THE PROMOTER: Master of Malt (MoM) is the promoter of the #WhiskySanta campaign (#WS). Just so you know, MoM is a trading name of Atom Supplies Limited, you will find our company details at the footer of the MoM website.
- THESE TERMS AND PRIVACY POLICY: By participating in any part of #WS, you confirm that you have read, understand and agree that these terms and the MoM Privacy Policy (and the way MoM processes personal data) are binding to you. MoM reserves the right to hold void, suspend, cancel or amend any aspects of #WS where it becomes necessary to do so. If there is any reason to believe that there has been a breach of these terms or any attempt to circumvent or to frustrate them, MoM may, in our sole discretion, exclude any person from participating in #WS.
- WHAT IS #WS: Only one of the best and awards-winning social media campaigns there is! Running up to Christmas 2020, after what’s been a crazy year all round, #WS will be granting an overall of approximately £250,000 worth of gifts, subject to availability, this budget limit, and these terms. #WS consists of: (i) Ask #WhiskySanta – Wishes; (ii) Ask #WhiskySanta – Super Wishes; and (iii) #WhiskySanta Checkout Giveaway. What’s the difference, you ask? Ask #WhiskySanta Wishes are wishes granted once a day for things available on the MoM website; Ask #WhiskySanta Super Wishes are granted twice per week for superer wishes; and the #WhiskySanta Checkout Giveaway is simply an extra way for #WhiskySanta to spread the love and generosity at the point of checkout.
- ELIGIBILITY: #WS is only open to private individuals who are 18 years old or older (and of legal drinking age to purchase alcohol in their country of residence) and are residents of countries to which MoM is currently able to ship to (or in relation to orders placed for delivery to those countries to which we can ship). More information on shipping here. Ineligible entries (howsoever received) will be discarded. Employees of MoM, its parent company or any of its affiliated or associated companies and any of their immediate family are not eligible to participate in #WS. MoM reserves the right to verify the validity of entries and entrants (including an entrant’s identity, age and place of residence) at any time and reserves the right, in its sole discretion, to disqualify any individual who, or any entry which, it believes has breached any of these terms, tampered with the entry process or engaged in any unlawful or improper conduct which may undermine the fair and proper conduct of this competition.
- #WS PROMOTIONAL PERIOD: #WS will run from 12:00:01 GMT on 23 November 2020 to 11:59:59 GMT on 24 December 2020 inclusive.
- HOW TO PARTICIPATE You can join in via any one or a combination of all the following routes.
- ASK #WHISKYSANTA WISHES AND SUPER WISHES: To enter, entrants must make a wish for a product available on the MoM website or for products identified on the MoM Blog as suggested gifts for Ask #WhiskySanta. Entrants can make a wish by posting their wish on selected social media platforms – Twitter, Facebook, or Instagram (feed) – using the hashtag #WhiskySanta. Wishes posted only on the MoM Blog and not also posted on the relevant social media platforms shall not be counted. No purchase is necessary. Multiple entries are permitted, encouraged even!
- #WHISKY SANTA CHECKOUT GIVEAWAY: To enter, entrants must make and complete a purchase on www.masterofmalt.com within the #WS promotional period in accordance with MoM’s normal Consumer Terms of Business. Orders placed using a bank transfer as the chosen payment method, which results in a delay of payment completed outside of the #WS promotional period, are not eligible to participate in the #WhiskySanta Checkout Giveaway. Multiple entries are permitted, encouraged even!
- WINNERS: All winners will be selected at random from all eligible entries throughout the promotional period in accordance with these terms.
- ASK #WHISKYSANTA WISHES: At least one wish across all selected social media platforms will be granted each day from all eligible wishes made on the previous day.
- ASK #WHISKYSANTA SUPER WISHES: The first super wish will be granted on Monday 30 November 2020 chosen from all eligible entries submitted between 00:01 on Thursday 26 November 2020 until 23:59 on Sunday 29 November 2020. Thereafter, two super wishes will be granted each week – one wish will be chosen from all eligible entries submitted between 00:01 on Monday morning until 23:59 on Wednesday evening; and the other wish from all eligible entries submitted between 00:01 on Thursday morning until 23:59 on Sunday evening.
- #WHISKYSANTA CHECKOUT GIVEAWAY: Winning orders will be selected at random intervals from all eligible orders successfully placed during the promotional period, subject to availability, the budget limit set out, and these terms.
- THE GIFTS: All #WS gifts are selected and supplied by MoM and are strictly non-transferable and not negotiable. No equivalent cash alternative shall be available and no items can be substituted or exchanged for any other items.
- ASK #WHISKYSANTA WISHES AND SUPER WISHES: These gifts will normally be what were wished for but MoM reserves the right to offer a substitute gift of equivalent or greater value in its absolute and sole discretion.
- #WHISKYSANTA CHECKOUT GIVEAWAY: These gifts may be in the form of: (1) a free gift (most likely a 3cl dram or 5cl miniature of delicious spirit!) added to your order (this gift is not available to orders solely consisting of electronic gift vouchers, or if the delivery destination is in the Channel Islands); or (2) a full refund (including any delivery charges) for your entire order; or (3) a MoM gift voucher up to the value of £50; or (4) a promotional discount code redeemable on future orders placed on MoM.
- CLAIMING YOUR GIFTS:
- ASK #WHISKYSANTA WISHES AND SUPER WISHES: We will announce the winners on the MoM Blog, as well as on the social media platform on which the wish was made (and we reserve the right to make the announcement elsewhere). We will also make all reasonable efforts to contact each winner on the social media platform of which the wishes were made. If the winner cannot be contacted or is not available, or has not claimed their gift within 5 days of the announcement date, we reserve the right to offer the gift to another eligible entrant.
- #WHISKYSANTA CHECKOUT GIVEAWAY: Winners will be notified on the order confirmation page if their order is a winning order and you will have the option to accept the gift at this stage. If you fail to accept the gift, you will not receive an alternative gift or the equivalent cash value in respect of that winning order. Save in respect of winners who fail to accept their gift, the selection of winners will be final and no correspondence or discussion will be entered into. We will use reasonable endeavours to make announcements of such winnings taking place. We shall however not be obliged to disclose the names and details of the winners to any 3rd party.
- ENTRY CONTENT: Let’s be sensible, people. By commenting on our website and on social channels which we are running #WS on, you agree to only post comments that comply with our Acceptable Use Policy. Any post which depicts, describes, encourages, endorses or normalises the excessive consumption of alcohol, the consumption of alcohol by those under the age of 25, anti-social behaviour (including any criminal activity) or irresponsible drinking (including rapid drinking), which links the consumption of alcohol with popularity or other social success, bravado, technical skill, good fortune, the operation of vehicles or other machinery or therapeutic benefits, or which depicts the consumption of alcohol whilst potentially dangerous activities are being undertaken will be disqualified.
- OWNERSHIP AND INTELLECTUAL PROPERTY RIGHTS: As between each entrant and MoM, MoM shall own all rights (including, without limitation, intellectual property rights) in any image and/or text post which is entered into #WS. Entrants waive all moral rights in the image, video or text to which they are or become entitled under Chapter IV of the Copyright, Designs and Patents Act 1988 (or any similar right or entitlement anywhere in the world).
- LIMITATION OF LIABILITY: We do not accept any responsibility for any wishes that are delayed, lost or otherwise not communicated, or which are which are incorrectly submitted using different hashtags, or which are not publicly visible or are removed from social media for any reason before the end of #WS, regardless of cause including, for example, as a result of any equipment failure, technical malfunction, systems, satellite, network, server, computer hardware or software failure of any kind. Insofar as is permitted by law, MoM, its agents, employees, and/or representatives shall in no circumstances be responsible or liable to compensate any gift recipients or entrants for any loss, damage, personal injury or death whatsoever and howsoever caused, whether in contract, tort (including negligence), breach of statutory duty, or otherwise, for any direct, indirect or consequential losses arising out of or in connection with or as a result of entrants participating in #WS or the gift recipients taking up any gifts or any failure or delays in taking up the gifts, except where it is caused by the negligence of MoM, its agents, employees, and/or authorised representatives. Entrants’ statutory rights are not affected.
- DATA PROTECTION: MoM is committed to protecting your privacy, in particular in compliance with the GDPR and the Data Protection Act 2018. MoM will only process your personal information as set out in MoM’s Privacy Policy (as amended from time to time), a current copy of which is available at: https://www.masterofmalt.com/c/privacy-policy/. By participating in #WS, the entrant is accepting and consenting to the terms of MoM’s Privacy Policy and to the way MoM processes their personal information.
- GENERAL: #WS is in no way sponsored, endorsed, or administered by, or associated Twitter, Instagram, Facebook, and Google+. These terms shall be governed by English law, and the parties submit to the non-exclusive jurisdiction of the courts of England and Wales.
© 2020 Master of Malt. All rights reserved.
Update
I’ve already given away tens of thousands of free gifts with lucky Master of Malt orders!
And, of course, I’ve been granting wishes too…