The UK is drinking less Scotch and it’s (mostly) the government’s fault

The UK is drinking less Scotch and it’s (mostly) the government’s fault
Annie Hayes
Annie Hayes
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Apparently we Brits are drinking less Scotch whisky. And not just a little bit less, either – we collectively bought one million fewer bottles last year. I mean, not anyone that we know, but the figures don’t lie.

According to HMRC, 36.7 million bottles of tasty, tasty whisky were released for sale in the first six months of 2017, down 2.6% when compared to the same period in 2016. This is particularly disappointing when you consider that since 2015 sales have gradually been increasing off the back of years of decline. So, what’s going on?

The astute folk at the Scotch Whisky Association (SWA) were quick to point out that the drop follows a decision made by current chancellor of the exchequer Philip Hammond to hike spirits duty up by 3.9% in the 2017 Spring Budget.

It might seem like a slightly tenuous link (how big an impact can such a small percentage rise have?) but hark back once more to the golden year of 2015 and you’ll find that spirits duty was cut by 2%. The result? Spirits sales in 2015/16 increased by £123 million in just one year. Hardly small change.

To quantify the rise in real terms, tax now makes up 80% of an average bottle of Scotch. So, if say, you were to nab a bottle for £12.77 (bargain of the century, but hear us out), £10.18 of your hard-earned cash would go to the Treasury.

Scotch whisky taxKeep it coming, keep it coming

Ironically, hiking up the tax hasn’t quite worked out for the Treasury, either. Since we’re all buying less whisky, the tax take from spirits sales is down – and again, not just by a little bit. Between April and July last year, the Treasury banked £751 million in spirits taxes. This year they’ve taken £697 million. So a lose-lose all round then, really.

Thankfully the SWA has come up with a plan of sorts ahead of the November Budget, and they’ve called it Drop The Dram Duty. They’re campaigning for Hammond and his government chums to give spirits “fairer tax treatment”.

“Philip Hammond’s damaging 3.9% spirits duty hike has hit UK demand for Scotch and seen less money going to the Treasury,” said Karen Betts, Scotch Whisky Association chief executive

“The chancellor should use his November Budget to Drop The Dram Duty and boost a great British success story. Cutting tax would send a strong signal that the government believes in a world-famous UK manufacturing industry which supports 40,000 jobs and plays a key role in Scotland’s economy.”

Indeed. And to everyone else we say, pull your finger out and start stocking up on the sweet stuff. It’s for the greater good.

10 Comments

AF
AFOctober 24, 2017
Is how you drink it a factor? In Japan they drink it tall with soda (called a highball) and have a canned version too. This opens up a different age/gender bracket of consumers and is also considered a low calorie alternative. Purists can stick to their guns, but the consumer is king!
Tony DeVico
Tony DeVicoOctober 22, 2017
I’m in Oregon, USA. I’m astounded to read that the tax being charged is 80%! Are you sure about those numbers? I can’t conceive of paying $8 in taxes for a $10 bottle. Even more incredulous is that sellers and customers (citizens) have allowed this to happen. We are having quite the debate about socialized medicine and health care for all as in Europe. Perhaps this tax rate is the downside of having to collect money to pay for everyone’s health care and other government services.
Caroline Hayhoe
Caroline HayhoeOctober 20, 2017
This is a rash, irresponsible move by the Chancellor. It plays straight into the hands of the SNP lobby (whether you agree with their politics or not) and could further divide the UK. It is also a ridiculous assumption that they can continue to hammer the entire industry on grounds of drink problems. They should be targeting cheap ciders, lagers, low-end wines and cheap spirits. Successive governments on all sides have decimated UK industry. Shame on them for not learning lessons from history. For the record, I only ever buy Scotch, never the foreign brands, although I may try the new Cotswold malt, seeing as I also buy Scottish gins – fair play!
John McCabe
John McCabeOctober 19, 2017
The duty hike may well have something to do with the reduction in sales of Scotch, however surely the increased competition from the Irish, Japanese and other world whisky’ including India and the USA, as well as websites such as this making whisky from all over the world easily accessible, will have an impact too.
Sue Quelch
Sue QuelchOctober 18, 2017
Perhaps you could cite the Governments similar exercise in the UK with Corporation Tax. They hiked it up and returns came down. As soon as they began to reduce Corporation Tax, even by a few %, the returns to the government have increased significantly, stimulating the economy with more businesses being started. They should do the same with whisky, reduce the tax, boost this unique UK industry and benefit from higher tax returns – a win win situation.
Tony Ashling
Tony AshlingOctober 18, 2017
Does the other side of the coin say how much gin is being bought? I’ve replaced some of my malt whisky intake with some very good craft gin – with much of it being produced in the Scottish islands. I rarely drank gin until recent years, it has now become quite a favourite. Cornish gin rates highly with me too.
Brian Carter
Brian CarterOctober 18, 2017
I agree with John Bier – it is indeed difficult from the health point of view. However, a good quality single malt is hardly the staple “diet” for your hardened alcoholics. I would have thought that would more likely have been cheap vodka, cider and similar.
John Bier
John BierOctober 18, 2017
It’s a difficult issue – there are good health and social reasons for discouraging high consumption of alcohol. But with high end product like single malt it seems crazy to be discouraging a major earner for UK and a ‘world class’ product. Perhaps some form of separate category for taxation purposes?
Joan Duguid
Joan DuguidOctober 13, 2017
Brits don’t appreciate our wonderful whisky like other countries! We need to promote this wonderful Gem to our own! Scottish nectar unique we are so lucky to have the market around the world!! A whisky follower ?
Annie Hayes
Annie HayesOctober 16, 2017
We completely agree, Joan! We should all do our bit to boost the Scotch whisky industry. Keep fighting the good fight!

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