Yes, you read that right – Swedish cider giant Kopparberg is launching its very own gin! It’s pretty in pink and showcases a flavour you may recognise…
Unless you’ve been living under a rock, you may have noticed a little trend called pink gin. It’s certainly on the rise and shows no signs of stopping, especially with the release of the new Kopparberg Premium Gin. It’s infused with the brand’s strawberry and lime flavour, along with juniper, lemon zest and coriander, sporting a pink candy floss hue. Seeing as Kopparberg’s strawberry and lime flavour has proved popular since its launch in 2010, it’s perhaps not a huge surprise that it was chosen for this inaugural gin.
“We are extremely excited to be bringing our new Premium Gin to the UK. Kopparberg is famous for flavour and we’ve worked hard to create a pink gin in the iconic Kopparberg flavour of strawberry and lime, that we know the nation loves”, commented Rob Salvesen, head of marketing. “We look forward to seeing pink gin fans across the country spend many sunsets making memories with friends this summer with a glass of Kopparberg Premium Gin.”
The illustration on the bottle was designed by Marcin Wolski, and takes the drinker from day to night with a pink blush sunset, and a plethora of fun summer activities scattered across the fields. It looks like quite the gintopia.
Although the gin seems to be aimed at the festival scene, with its festival debut at We Are FSTVL in Upminster on 24 May and appearing at other festivals throughout the season, we are sure it tastes just as good in more sedate surroundings like your back garden. Kopparberg has suggested that it’s best served over mountains of ice, either mixed with lemonade and garnished with fresh strawberries, or for a more traditional serve with tonic, garnished with cucumber and basil. We reckon it’s time to get those cocktail shakers out and experiment!
Kopparberg Premium Gin will initially be available at Greene King pubs and venues from the 6 May, and through selected retailers from 22 May.