Master of Malt Whisky Blog

Author: Whisky Santa

#WhiskySanta strikes Gold!

Some very exciting news from #WhiskySanta himself – while he couldn’t be there on the night to collect the accolade, our favourite supernatural, omniscient, festive, heavily-bearded being only went and won Consumer Initiative of the Year at the Grocer Gold Awards! This is the closest thing to an acceptance speech we could lure from him while he’s away on his holibobs…

You better watch out, you better not cry… *ahem*, I may be getting slightly ahead of myself (I’ve still got a good few months of extended holiday to go in my beachfront holiday residence after all) but I hear the spirit of #WhiskySanta was certainly in town last night for the Grocer Gold Awards!

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Categories : News
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#WhiskySanta named Digital & Social Media Campaign of the year!

Drinks International has recognised our very own #WhiskySanta as the Digital & Social Media Campaign of the year in the Drinks Marketing Challenge 2018!

Ho! Ho! *Ahem* Enough of that. I’m already on my extended beach holibobs you see, and I don’t want to blow my cover! Of course, it helps that my beard falls out every New Year like a reindeer’s antlers, only to grow back bigger and better when the season becomes suitably festive once again. That’s one thing Tim Allen got right, at least.

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Categories : News
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A Cheerful Cheerio from Master of Malt’s #WhiskySanta 2017

Gifts have been given, merriment has been shared and mince pies have been scarfed by the bucketload. All that’s left to say from #WhiskySanta is…

Merry Christmas, one and all!!!

Well, that was quite a bloomin’ busy year for your favourite supernatural, omniscient, festive, heavily-bearded (and award-winning) being. I’ve somehow managed to break my record once again and give away more than £150,000 worth of gifts!

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Categories : News
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#WhiskySanta’s Tomintoul 40 Year Old Quadruple Cask Super Wish!

It’s time to see what #WhiskySanta has up his sleeve for the final Super Wish of 2017 – he’s giving away a bottle of Tomintoul 40 Year Old Quadruple Cask, worth £2,500!

We’re on the home stretch, folks! The last week running up to the big day, and the final 2017 Super Wish from your most favourite of supernatural, omniscient, festive, heavily-bearded beings – me! As you would expect, I’ve searched MoM Towers meticulously to find a very special bottle to give away for the last Super Wish of the year, and I do believe that this bottle will knock many socks off of many feet and potentially into the deep reaches of space (chances are you’ll receive new socks for Christmas, so this is fine). This week, I’m giving away a bottle of Tomintoul 40 Year Old Quadruple Cask, worth £2,500!

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Categories : News, Scotch Whisky
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#WhiskySanta gives away £10k-worth of spirits in one day!

Our favourite supernatural, omniscient, festive, heavily-bearded (and award-winning) being was at his very finest yesterday – #WhiskySanta presented over half of all Master of Malt shoppers with a gift when they placed their order!

Who says Christmas should be limited to just one day?! I know a lot of you are counting down to 25 December (quite frankly, I’d rather stay at MoM Towers than set off around the world to do a year’s worth of work in one night. At least they have unlimited mince pies and tasty tipples here). But sometimes, with all the stress of Christmas shopping, prepping for the dinner, girding yourself for the arrival of Auntie Mabel and the hundreds of other family members, it’s not actually all that merry. The fun levels were slipping. Something simply had to be done to raise festive spirits.

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Categories : News, Whisky
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#WhiskySanta’s Brora 34 Year Old 1982 Super Wish!

#WhiskySanta has something particularly “Special” this week from a closed distillery… Interest piqued? Enough build-up though (especially as you’ve already seen the title) – #WhiskySanta is giving away a bottle of Brora 34 Year Old!

We’ve almost reached the big day, folks! Only a couple more weeks left before Christmas, which means we’re nearing the end of my Super Wishes too. Somewhat bittersweet, wouldn’t you agree? However, this just means I’m going to have to make these final Super Wishes pretty bloomin’ special – and I know just the bottle to give away… A bottle of Brora 34 Year Old 1982 worth almost £1,500!

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Categories : News, Scotch Whisky
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#WhiskySanta’s Glenfarclas 40 Year Old 1976 Super Wish!

We’re into December and #WhiskySanta has chosen something pretty incredible to give away as a Super Wish – a bottle of Glenfarclas 40 Year Old 1976!

Did you have a fun-filled first weekend of December? I certainly did, because I spent it poking around the shelves at MoM Towers, searching for something thoroughly wonderful to give away as a Super Wish this week! I searched high, I searched low, I definitely didn’t leave mince pie crumbs from my lunch near the rum, and I found the perfect bottle for the Super Wish. When I laid eyes upon this bottle, I knew that everyone would love to find it under their Christmas tree – it’s a bottle of Glenfarclas 40 Year Old 1976, worth £1,150!

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Categories : News, Scotch Whisky
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#WhiskySanta’s Old & Rare Dram Club 12-month membership Super Wish!

#WhiskySanta can’t be tamed – this week he’s giving away a 12-month membership to Master of Malt’s Old & Rare Whisky Dram Club to a lucky somebody who wishes for it!

To tell you the truth, this Super Wish malarkey is making me rather competitive. Ever since I bestowed a bottle of The Glenrothes 1976 to one lucky wisher last week, I’ve been pondering over how to top this delightful festive freebie. It hit me while I was refreshing my subscription for Reindeer Monthly – why not give away a 12-month membership to Old & Rare Dram Club, worth almost £1,200?

If you’re not familiar with Master of Malt’s Dram Club, let me take a moment to explain. It’s a spirit subscription service that’ll see a Tasting Set of five 30ml drams delivered directly to your door each month (regretfully, not by me) for your drinking pleasure. Not just any old drams, I’ll have you know – the whiskies Old & Rare members will receive are worth up to £1,000 per bottle!

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Categories : News, Whisky
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#WhiskySanta’s The Glenrothes 1976 Super Wish!

#WhiskySanta’s at it again – this week he’s giving away a bottle of The Glenrothes 1976 to somebody who wishes for it!

Have you quite recovered from the excitement of last week’s Old & Rare Whisky Advent Calendar Super Wish? Well, let me keep those festive spirits raised… I’ve got a bottle of 1976 Glenrothes worth almost £850 up my big red sleeve – who wants it?

This isn’t a fancypants-for-the-sake-of-it Scotch. This single cask whisky was distilled more than 30 years ago and bottled in 2015 after spending its time in a second-fill American oak hogshead (number 2677, if you’re curious). Just 238 bottles were ever released – and I’ve got one of them right here.
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Categories : News, Scotch Whisky
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#WhiskySanta’s Old & Rare Whisky Advent Calendar Super Wish!

#WhiskySanta’s giving away an Old & Rare Whisky Advent Calendar to somebody who wishes for one this week!

After all the excitement of giving away a signed bottle of Glenmorangie Grand Vintage 1990 last week, I’ve got a taste for Super Wishes (a bit like after I eat my first mince pie of the year – I just can’t stop myself from scarfing down the whole box). As such, I’m very eager indeed to announce my second Super Wish of 2017… This week, I’m giving away not just a Drinks by the Dram Whisky Advent Calendar, not even ‘just’ one of their Premium Whisky Advent Calendars, but one of their Old & Rare Whisky Advent Calendars worth almost £1,000!

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