Awards & Trophies

Recognised as truly first class!

Master of Malt is the leading online drinks retailer and the best place on the internet to shop for whisky, gin, rum, and many other spirits and treats! Don't just take our word for it though...

We've been named Online Retailer of the Year on at least 27 separate occasions by the most well-respected and prestigious award bodies across the worlds of spirits, drinks, grocery, and even all of ecommerce.

These are colossal and frankly humbling achievements. We'll never stop improving the experience we provide all our customers and finding new ways to delight you though. Wins like these simply spur us on to work even harder, as do our 30,000+ 5-star reviews on Trustpilot!

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Hands holding gin botanicals such as juniper, bay leaf and citrus peels

Master of Malt is a multi-award-winning retailer and bottler

Drinks Retailing Awards 2025

Being crowned Online Drinks Retailer of the Year for the fourth time at the highly prestigious DRAs is immensely satisfying. Drinks Retailing magazine covers supermarkets, wine merchants, independent specialists, convenience stores and wholesalers, priding themselves on their rigorous awards judging process.

The trophy recognises stores that "make online alcohol shopping a safe, secure, easy, reliable and pleasurable experience for consumers".

Icons of Whisky

Being named Online Retailer of the Year at Whisky Magazine's industry awards eight times over the course of a decade is something we're extraordinarily proud of. 2023 was the last time this Trophy was awarded – we locked it down!

In 2023 we were also recognised for our independent whisky bottlings as a Bottler of the Year.

Icons of Gin

To receive Online Retailer of the Year trophies from multiple spirits categories is an incredible honour, with Gin Magazine recognising us as the best on multiple occasions including their most recent awards in 2023. Our own Julie Trewren was also named Spirits Buyer of the Year!

Customer Service Game Changer Awards 2024

Incredible service has been at the heart of all we do for nearly two decades, and Front recently recognised Master of Malt as a Customer Satisfaction Leader. They stated that we're at the very top of the "customer service excellence" game with "world-class customer satisfaction scores that far exceed industry benchmarks".

The Game Changer Awards celebrate the "best-of-the-best" who "reshape what's possible" and "obsess over exceptional service" in order to "set a new standard for customer service".

That's certainly what we try to do!

Food & Drink eCommerce Website of the Year

Amazing customer service isn't the only area where our accolades stretch beyond libations alone, having been judged Food & Drink eCommerce Website of the Year at the UK eCommerce Awards. It's the second time in four years we've received this award, competing against the likes of Domino's Pizza at the end of last year.

The winner is judged on "tempting content and trouble-free ux for customers" by "esteemed industry experts". The UK eCommerce Awards are accredited ‘Outstanding’ by the Independent Awards Standards Council's Trust Mark Scheme.

eCommerce Company of the Year and MoM Trade

We also supply businesses, with Master of Malt Trade named Best B2B Website of the Year at the eCommerce Awards 2024 (ahead of Heineken UK), and Spirits Distribution Company of the Year at The Drinks Business Awards 2022.

Retail 'direct to consumer' is our bread and butter though, and we've been recognised for all-round excellence beyond the world of food and drink entirely.

Our efforts within the worlds of digital and ecomm have been judged best in class as eCommerce Company of the Year on multiple occasions by awarding bodies such as the Digital Entrepreneur Awards, UK Business Tech Awards and eCommerce Awards.

Our Teams

Alongside those eComm company awards just above, we picked up prizes for Best Innovation in eCommerce Delivery/Logistics and Digital Team of the Year as well.

Plus our plucky crew has received a number of trophies for their passionate work including In-House Team of the Year for the Master of Malt Marketing Team at the UK Digital Growth Awards, and Best Blog at the UK Social Media Communications Awards.

The latter also shortlisted Jake Mountain for the Mark Hanson Rising Star Award, our spirits buyers have won gongs at The Drinks Business Awards, and Jess Williamson was shortlisted for Emerging Talent in Spirits Communication at the International Wine & Spirit Competition (IWSC).

IWSC and World Drinks Awards

The International Wine & Spirit Competition (IWSC) has named Master of Malt Online Retailer of the Year on multiple occasions (including the last time they included an online award), as well as granting medals such as a Gold for our Master of Malt Speyside Whisky Liqueurs.

Our whisky liqueurs have also been named World's Best Liqueur at the World Liqueur Awards, and World's Best Whisky Liqueur a further three times (including twice at the World Whiskies Awards).

Master of Malt's #WhiskySanta

Our beloved #WhiskySanta Christmas promotion – which gave away £1 million last year! – has won a plethora of awards including Consumer Initiative of the Year at the Grocer Gold Awards ahead of particularly strong entries by Tesco and Iceland.

Over ten triumphant years it's received over a dozen industry trophies and awards from the likes of the UK eCommerce Awards, The Drinks Business Awards, Drinks International’s Drinks Marketing Challenge, the UK Social Media Communications Awards and the International Spirits Challenge (ISC).

ISC and more Master of Malt bottling awards

We've also received International Spirits Challenge (ISC) trophies for both single malt and blended Master of Malt whisky bottlings alongside further Gold medals.

Other laurels include being named both Islands Independent Bottler of the Year and Grain Independent Bottler of the Year at the Independent Bottlers' Challenge.

It's not all whisky either, for example we received a Master medal at the Global Brandy Masters for a particularly delicious independently bottled Armagnac.