Press release: Consumer

The Master of Malt 2024 Trend Predictions Are Here!

What will we be drinking next year? Find out in our exclusive report.

Written by

Alex Holbrook, Master of Malt Press Manager.

Alex Holbrook

As 2023 draws to a close, we have taken it upon ourselves to find out what we’re going to be drinking in 2024 and just what categories we predict to flourish. 

From customer behaviour to previously underestimated spirits taking the spotlight, and trends which we’ve seen before that are here to stay, find out in our exclusive trends report below. Stay up to date with what’s happening – and what’s going to happen – in the

drinks world.


Download our 2024 Trend Report Here.

ENDS

About Master of Malt:

Master of Malt is a multi-award-winning e-commerce platform set on shortening the distance to amazing drinks by delivering the world’s best drinks-buying experience.

A genuine leader in its field, Master of Malt has taken the title of Specialist Online Retailer of the Year at the Drinks Retailing Awards 2022; UK eCommerce Food & Drink Website of the Year at the UK eCommerce Awards in 2022; Distribution Company of the Year at The Drinks Business Awards 2022; Online Retailer of the Year at the World Gin Awards 2022 and the World Whisky Awards 2023; Best Social Media Campaign at UK Social Media Communications Awards 2019; Online Retailer of the Year at both the Icons of Whisky and the Icons of Gin 2023 and a finalist in the Grocer Gold Awards 2023 Specialist Online Retailer of the Year.

Written by

Sam Smith, former content manager at Master of Malt

Alex Holbrook

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